Diagram Bank Economics

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    PPFs and Other Diagrams

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    Output of capital goods

    Outputofconsumergoodsandservices

    A

    B

    C

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    Heart Operations

    AllOtherOperation

    s

    A

    B

    C

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    Output (Q)

    Costs

    RevenuesSAC1

    SAC2

    AR (Demand)

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    Basic Supply and Demand

    Analysis

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    Demand Curve

    Price

    Quantity Demanded

    Demand

    P1

    P2

    P3

    Q1Q2 Q3

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    Shift in demand

    Price

    Quantity Demanded

    D1

    P1

    Q1Q2 Q3

    D3D2

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    Price

    Demand

    Price

    Demand

    Relatively Inelastic Demand

    Consumer Surplus and Price Elasticity of Demand

    P1

    Q1 Q2

    Relatively Elastic Demand

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    Price

    Demand

    Price

    Demand

    Relatively Inelastic Demand

    Consumer Surplus and Price Elasticity of Demand

    P1

    Q1 Q2

    Relatively Elastic Demand

    Quantity DemandedQuantity Demanded

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    Price Price

    Perfectly Elastic Demand Perfectly Inelastic Demand

    Demand

    Demand

    QuantityQuantityQ1Q2 Q3

    P1 P1

    P2

    P3

    Q1

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    Price Price

    Perfectly Elastic Supply Perfectly Inelastic Supply

    Supply

    Supply

    QuantityQuantityQ1Q2 Q3

    P1 P1

    P2

    P3

    Q1

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    Price Price

    Relatively Elastic Supply

    Supply responds quickly to a change in

    demand

    Relatively Inelastic Supply

    Supply responds less than proportionately to a

    change in price

    Supply

    Supply

    QuantityQuantityQ1Q2 Q3

    P1

    P1

    P2

    P3

    Q1

    D3D2D1

    P2

    P3

    D3D2

    D1

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    Price

    Quantity

    D1

    Supply

    P1

    Q1

    D2

    P2

    Q2

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    Price of

    DVD

    players

    Quantity

    demanded

    D1

    Supply of

    DVD

    players

    P1

    Q1

    D2

    P2

    Q2

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    Price of

    Sterling in

    Euros

    Quantity of Pounds

    Sterling

    Demand 1

    Supply

    P1

    Q1

    Demand 2

    P2

    Q2

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    Price

    Quantity

    D1

    S1

    P1

    Q1

    D2

    P2

    Q2

    S2

    P3

    Q3

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    Price

    Quantity of

    Council Housing

    Demand

    S1

    P1

    Q1

    P2

    Q2

    Supply + Sub

    P3

    Government Subsidy

    Subsidy per

    unit

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    Average

    Weekly

    Rent

    Quantity of

    Council Housing

    Demand

    S1

    P1

    Q1

    P2

    Q2

    Supply +

    Subsidy

    Government Subsidy

    Subsidy per

    unit

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    Price

    Quantity

    Demand

    Supply pre

    subsidy

    Q1 Q2

    Supply + Export

    Subsidy

    A

    B

    C

    D

    E

    F

    G

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    Price

    Quantity

    D1

    S1

    P1

    Q1

    S2

    P2

    Q2

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    Price

    Quantity

    D1

    S2

    A

    S1

    B

    C

    DE

    F

    G H

    IJ

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    Price

    Quantity

    Demand

    Supply post tax Supply pre tax

    P2

    P1

    Q1

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    Price

    Quantity

    Price

    Quantity

    Price

    Quantity

    Price

    Quantity

    SupplySupply

    Supply Supply

    A B

    C D

    Supply curves with different price elasticity

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    Price

    Quantity

    Price

    Quantity

    Price

    Quantity

    Price

    Quantity

    Demand

    Supply

    Demand

    A B

    C D

    Demand curves with different price elasticity

    Demand

    Demand

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    Price

    Quantity

    D1

    Supply

    P1

    Q1

    D2

    P2

    Q2

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    Price of

    Good S

    Quantity demanded of Good T

    Demand

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    Price

    Quantity

    D2

    S1

    P2

    Q2

    D1

    P1

    Q1

    S2

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    Price

    Quantity

    D2

    P1

    Q1

    S pre

    subsidy

    Price

    Quantity

    D2

    P1

    Q1

    S pre

    subsidy

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    Price

    Quantity

    Demand

    Supply

    P max

    Q1

    Maximum Prices

    Pe

    Price Ceiling

    Q2

    Free Market

    Equilibrium

    Excess

    Demand

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    Rent

    s

    Quantity of Rented

    Property

    Demand

    Supply

    P max

    Q1

    Maximum Prices

    Pe

    Price (Rent) Ceiling

    Q2

    Free Market

    Equilibrium

    Excess

    Demand

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    Price

    Quantity

    Demand

    Supply

    P max

    C

    Maximum Prices

    Pe

    Maximum Price

    A B D

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    Price

    Quantity of output

    Demand

    Supply

    P min

    Q1

    Pe

    Price Floor (Guaranteed)

    Q2

    Excess

    Supply

    Q3

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    Price

    Quantity

    Demand

    Supply

    P min

    Price Support SchemesBuffer Stocks

    Pe

    Minimum Price

    B CA

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    Price

    Quantity

    Demand

    Supply

    P min

    Q1

    Price Support SchemesBuffer Stocks

    Pe

    Price Floor (Guaranteed)

    Q4Q3

    S2

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    Price

    Quantity

    Demand

    S1

    P1

    P2

    Q3Q2

    S2

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    Price

    Quantity

    Demand

    S1

    P1

    Increasing Market Supply Consumer Benefits

    P2

    Q3Q2

    S2

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    Price

    Quantity

    Demand

    Supply

    P1

    Q1

    Equilibrium

    Point

    Producer Surplus

    Producer

    Surplus

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    Price

    Quantity

    Demand

    Supply

    P1

    Q1

    Producer Surplus

    B

    A

    C D

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    Price

    Quantity

    Demand

    Supply

    P1

    Q1

    Equilibrium

    Point

    Consumer Surplus

    Consumer

    Surplus

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    Price

    Quantity

    Demand

    Supply

    P1

    Q1

    Equilibrium

    Point

    Market Equilibrium

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    Market Failure Diagrams

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    Social Efficiency / Welfare Losses

    Output (Q)

    Demand = Private

    Benefit = Social Benefit

    Private Marginal

    Cost (Supply)

    Q1

    Costs

    Revenues

    Social Marginal

    Cost

    Q2

    ExternalCost

    P1

    P2

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    Benefits

    Costs

    Quantity of

    Output (Q)

    Demand (Private Marginal Benefit)

    Marginal PrivateCost

    P1

    Q1

    Social

    Equilibrium

    Negative Externalities

    Marginal Social

    Cost

    Q2

    a

    b

    c

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    Tackling Externalities

    Negative Externalities

    Taxation

    PollutionTradingSchemes

    Tax Credits

    VoluntaryAgreement

    Regulation

    Aggregates Levy

    Landfill Tax

    Fuel Duty

    Climate Change Levy(CCL)

    Emissions tradingscheme

    Landfill permits

    Pesticides

    EU C02 from carsagreement

    Water qualitylegislation

    Reduced VAT oninstallation of centralheating

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    Benefits

    Costs

    Quantity of

    Output (Q)

    Demand (Private Marginal Benefit) =

    Social Marginal Benefit (SMB)

    Marginal PrivateCost

    P1

    Q1

    Social

    Equilibrium

    Loss of Social Welfare from Externalities

    Marginal Social

    Cost

    Q2

    a

    b

    c

    Deadweight loss of

    economic welfare

    Marginal External Cost

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    Merit Goods

    CostsBenefits

    Quantity ofHousing

    PrivateDemand

    Supply

    Demand +

    ExternalBenefits

    Qp Qs

    External Benefit

    A

    B

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    Merit Goods and Welfare Loss

    CostsBenefits

    Output (Q)

    PMB

    PMC = SMC

    SMB

    Qp Qs

    External Benefit

    Welfare loss where SMB>PMBabove output Qp

    A

    B

    C

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    The Demand Curve for Public Goods

    CostsBenefits

    Output (Q)

    Demand from A

    Value 1

    Q1

    Demand from B

    Value 1

    Value 2

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    The Demand Curve for Public Goods

    CostsBenefits

    Output (Q)

    Demand A

    Value 1

    Q1

    Demand B

    Value 1

    Value 2

    Demand A+B

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    Socially Efficient Provision of Public Goods

    CostsBenefits

    Output (Q)

    Demand A Demand B

    Demand A+B

    Marginal SocialCost (MSC)

    Qp

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    Negative Externalities

    CostsBenefits

    Output (Q)

    PMB = SMB

    PMC

    SMC

    QpQs

    External Cost

    Net Welfare Loss

    MarginalExternal Cost

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    Negative Externalities Pollution Tax

    CostsBenefits

    Output (Q)

    PMB = SMB

    PMC

    SMC

    QpQs

    PMC + TAX

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    Price

    Quantity

    Demand (Limited Information)

    Marginal PrivateCostP1

    Q1

    De-Merit Goods and Health Awareness

    Marginal Social

    Cost

    Q2Q3

    Demand (Full Information)

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    Price

    Quantity

    Domestic

    Demand

    Domestic

    Supply

    P1

    Q1

    Export Subsidy

    Domestic Price

    World Price

    World Price +

    Sub

    P2

    P3

    Q2Q3

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    Price

    Quantity

    Domestic

    Demand

    Domestic

    Supply

    P1

    Q1

    Import Tariffs

    World Price

    World Price +

    TariffP2

    Q4Q3 Q2

    A B

    CD

    E F

    G H

    C S l

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    Price

    Quantity

    D1

    Supply

    P1

    Q1

    Consumer Surplus

    Outward Shift in Demand

    Price

    Quantity

    Demand

    S1

    P1

    Q1

    Consumer

    Surplus

    S2

    P2

    Q2

    D2

    P2

    Q2

    Outward Shift in Supply

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    Price

    Quantity

    D2

    SRS

    P2

    Q1

    Price

    Quantity

    D1

    S1

    P1

    Q1

    D3

    Q3

    P3

    D1

    Q2

    P1

    An Outward Shift in DemandAn Inward Shift in Demand

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    Price

    Quantity

    D2

    SRS

    P1

    Q2

    Price

    D1

    Q1

    P2

    An Outward Shift in Market Demand

    Long Run Market Supply is more Elastic

    An Outward Shift in Market Demand

    Short Run Market Supply is Inelastic

    Quantity

    SRS

    P1

    Q2

    D1

    Q1

    P2

    D2

    LRS

    Q3

    a

    b

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    Price

    Quantity

    D1

    S1

    P1

    Q1

    Price

    Quantity

    D1

    S1

    P1

    Q1

    D3

    Q2

    P2

    D2

    Q2

    P2

    An Outward Shift in Demand and a Rise in SupplyAn Inward Shift in Demand and a Fall in Supply

    S2

    S2

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    Quantity

    D1

    S1

    P1

    Q1

    D2

    Q2

    P2

    An Outward Shift in Coffee Demand and a Rise in Coffee Supply

    S2

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    Quantity

    D1

    S1

    P1

    Q1

    D2

    Q2

    P2

    An Outward Shift in Oil Demand when Supply is Inelastic

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    Price

    Quantity

    D1

    S1

    P1

    Q1 Q2

    P2

    S2

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    Price

    Quantity

    S1

    Q1

    Price

    Quantity

    D1

    S1

    P1

    Q1 Q3

    P3

    D2

    Q2

    P1

    An Outward Shift in SupplyAn Inward Shift in Supply

    S2

    P2

    S3

    I di t T d El ti it f D d

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    Price

    Quantity

    S1

    Q1

    Price

    Quantity

    D1

    S + Tax

    P2

    Q2 Q1

    P1D1

    Q2

    P1

    A Tax when Demand is Price InelasticA Tax When Demand is Price Elastic

    S + Tax

    P2

    S1

    Indirect Taxes and Elasticity of Demand

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    Price

    Quantity

    P2

    P3

    P1

    Q2Q1 Q3

    P4

    P5

    Supply

    Q4 Q5

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    Price

    Quantity

    S1

    P1

    Q1Q3 Q2

    S2

    S3

    Increase in

    Supply

    Decrease in

    Supply

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    Theory of the Firm Diagrams

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    Sh t R C t C

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    Costs

    Output (Q)

    Short Run Cost Curves

    Average Fixed

    Cost (AFC)

    Average

    Variable Cost(AVC)

    Average Total

    Cost (ATC)

    Marginal Cost

    (MC)

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    I i V i bl C t

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    Costs

    Output (Q)

    Increase in Variable Costs

    Average

    Variable Cost

    (AVC)

    Average TotalCost (ATC)

    Marginal Cost

    (MC)

    MC2 AC2

    AVC2

    The Long Run Average Cost Curve

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    Costs

    Output (Q)

    The Long Run Average Cost Curve

    SRAC1

    SRAC2SRAC3

    Q1 Q2 Q3

    AC1

    AC2

    AC3

    The Long Run Average Cost Curve

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    Costs

    Output (Q)

    The Long Run Average Cost Curve

    SRAC1

    SRAC2SRAC3

    Q1 Q2 Q3

    AC1

    AC2

    AC3

    LRAC

    The Minimum Efficient Scale (MES)

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    Costs

    Output (Q)

    The Minimum Efficient Scale (MES)

    SRAC1

    SRAC2SRAC3

    Minimum

    Efficient

    Scale

    LRAC

    Economies of scale (falling LRAC) due to

    increasing returns

    Diseconomies of scale (rising LRAC) due to

    decreasing returns to scale

    Economies of Scale and Profits

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    Costs

    Output (Q)

    Economies of Scale and Profits

    SRAC1

    SRAC2

    AR

    (Demand)

    MR

    MC1

    MC2

    P1

    P2

    Q1 Q2

    Profit at Price P1

    Profit at Price P2

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    Different output levels (2)

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    Costs

    Output (Q)

    Different output levels (2)

    ATC

    AR

    (Demand)

    MR

    MC

    A B C D

    Monopoly Price and Output in the Short Run

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    Monopoly Price and Output in the Short Run

    ATC

    Demand (AR)

    MR

    MC

    Q1

    Revenue

    Cost and

    Profit

    Output (Q)

    P1

    AC1

    Monopoly versus Competition

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    Monopoly versus Competition

    LRAC = LRMC

    Monopoly

    Demand (AR)

    MR

    Q1

    Revenue

    Cost and

    Profit

    Output (Q)

    D

    E

    Qc

    B

    A

    C

    Monopoly versus Competition (Welfare Loss)

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    Monopoly versus Competition (Welfare Loss)

    LRAC = LRMC

    Monopoly

    Demand (AR)

    MR

    Q1

    Monopoly Profit

    at Price P1

    Revenue

    Cost and

    Profit

    Output (Q)

    P1

    Pc

    Qc

    B

    A

    C

    Deadweight

    Welfare Loss

    Natural Monopoly

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    Natural Monopoly

    Demand (AR)

    Revenue

    Cost and

    Profit

    Output (Q)

    LRMC

    LRAC

    Natural Monopoly losses and profits

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    Natural Monopoly losses and profits

    Demand (AR)

    Revenue

    Cost and

    Profit

    Output (Q)

    MR

    LRMC

    LRAC

    P1

    AC1

    Q1 Q2

    P2

    AC2

    Profit at

    price P1Loss atprice P2

    Benefits from Cross Subsidisation

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    Benefits from Cross Subsidisation

    Monopoly

    Demand (AR)

    Revenue

    Cost and

    Profit

    Output (Q)

    MR

    MC

    AC

    Revenue

    Cost and

    Profit

    Output (Q)

    AC

    AR

    MC

    MR

    Barriers to Entry Blockaded Entry

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    Barriers to Entry Blockaded Entry

    LRAC = LRMC (Existing

    Monopolist)

    Monopoly

    Demand (AR)

    MR

    Q1

    Revenue

    Cost and

    Profit

    Output (Q)

    P1

    Pc

    Qc

    B

    A

    C

    AC = MC (PotentialEntrant into the market)

    D

    E

    The Shut Down Price

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    Costs,

    Revenues

    Output (Q)

    The Shut Down Price

    ATC

    AR

    (Demand)

    MR

    P1

    Q1Q2

    MC

    AVC

    AR2

    MR2

    P2

    The Shut Down Price

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    Costs,

    Revenues

    Output (Q)

    The Shut Down Price

    ATC

    Q1

    MC

    AVC

    AR2

    MR2

    P1

    AC1A

    B

    C

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    Profits and an Increase in Variable Costs

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    Output (Q)

    Profits and an Increase in Variable Costs

    SRAC1

    AR

    (Demand)

    MR

    MC1

    Q2 Q1

    Profit at Price P2

    Profit at Price P1

    Costs

    Revenues

    P1

    AC1

    SRAC2

    MC2

    P2

    AC2

    Total Revenue and Cost (1)

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    Output (Q)

    Total Cost (TC)Revenue

    Cost and

    Profit

    Q1Q2 Q3

    Total Profit

    Max Profit

    Min Profit

    Q4

    Total Revenue

    (TR)

    Profit Max Revenue Max

    ( )

    Total Revenue and Cost under Perfect Competition

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    Output (Q)

    Total Cost (TC)Revenue

    Cost and

    Profit

    Q1 Q2

    Total Revenue

    (TR)

    Break Even

    TR=TC

    p

    Multi Choice Questions on This

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    Output (Q)

    Total Cost (TC)Revenue

    Cost and

    Profit Total Revenue(TR)

    A

    0

    B

    C

    D E

    F

    G

    H

    Total Revenue with a Perfectly Elastic Demand Curve

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    Output (Q)

    Revenue

    Cost and

    ProfitTotal Revenue

    (TR)

    Average Revenue

    (AR) = Marginal

    Revenue (MR)

    3

    1 2

    6

    Total Revenue with a downward sloping demand curve

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    Output (Q)

    Revenue

    Cost and

    Profit

    Total Revenue

    (TR)

    Marginal Revenue

    (MR)

    Average Revenue

    (Demand) AR

    Total Revenue with a downward sloping demand curve

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    Output (Q)

    Revenue

    Cost and

    Profit

    Total Revenue

    (TR)

    Marginal Revenue

    (MR)

    Average Revenue

    (Demand) AR

    Total Revenue is

    maximised whenMR = 0

    Price elasticity of

    demand = 1 at

    this output

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    Profit Maximisation and Sales Revenue Max

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    Costs

    Output (Q)

    SRAC

    AR

    (Demand)

    MR

    MC

    Q1

    P1

    AC1

    Profit Max at Price P1

    P2

    AC2

    Q2

    Revenue Max at Price P2

    Contestable Markets and The Conduct of Firms

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    Costs

    Revenues

    Output (Q)

    SRAC

    AR (Monopoly)

    MR

    MC

    Q1

    P1

    Profit Max atPrice P1

    P2

    Q2

    Normal Profit

    output whereAC=AR

    The Kinked Demand Curve

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    Assume we start out at P1 and Q1:

    Will a firm benefit from raising price above P1?

    Will it benefit from cutting price below P1?

    Raising price above P1

    Demand is relatively elastic

    Firm loses market share and some

    total revenue

    Reducing price below P1

    Demand is relatively inelastic

    Little gain in market share other firms

    have followed suit

    Total revenue may still fall

    Costs

    Revenues

    Output (Q)

    P1

    Q1

    MR

    AR

    MC1

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    Introduction to Game Theory

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    Two prisoners are held in a separate

    room and cannot communicate

    They are both suspected of a crime

    They can either confess or they can

    deny the crime

    Payoffs shown in the matrix are years

    in prison from their chosen course of

    action

    Decisions made under uncertainty

    Prisoner A

    Confess Deny

    Prisoner B

    Confess (3 years, 3 years) (1 year, 10 years)

    Deny (10 years, 1 year) (2 years, 2 years)

    Introduction to Game Theory (2)

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    The equilibrium in the Prisoners

    Dilemma occurs when each player takes

    the best possible action for themselvesgiven the action of the other player

    The dominant strategy is each prisoners

    unique best strategy regardless of theother players action

    Best strategy? Confess?

    A bad outcome prisoners could do

    better by both denying but once

    collusion sets in, each prisoner has an

    incentive to cheat!

    Prisoner A

    Confess Deny

    Prisoner B

    Confess (3 years, 3 years) (1 year, 10 years)

    Deny (10 years, 1 year) (2 years, 2 years)

    Price Fixing Cartels

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    Individual Firm Industry

    Firms Output Industry Output

    MC (industry)

    Demand

    MC

    g

    AC

    MR

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    Price Fixing Cartels

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    Individual Firm Industry

    Firms Output

    MC (industry)

    Demand

    MR

    P(cartel)

    MC

    AC

    Quota IndustryOutput

    P(cartel)

    AC

    Allocative Efficiency

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    Costs

    Revenues

    Output (Q)

    AR

    (Demand)

    MC (Supply)

    P1

    Q1

    Consumer

    Surplus (CS)

    Producer

    Surplus (PS)

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    Price Discrimination (1stDegree)

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    ( g )

    Quantity of Output (Q)

    Price (P)

    AR (Market Demand)MR

    P1

    AC = MC

    Q1

    P2

    P4

    Q3Q2

    Equilibrium output with perfect price

    discrimination the monopolist will sell

    an extra unit providing that the next

    unit adds as much to revenue as it

    does to cost

    P3

    P5

    Q4 Q5

    Peak and Off Peak Pricing

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    Supply (MarginalCost)

    Off-Peak

    Demand

    Peak Demand

    MR Off-Peak

    MR Peak

    Price Off-Peak

    Price Peak

    Output Off-Peak Output Peak

    Price (P) andCosts

    Output

    Price Discrimination (1)

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    Market A Market B

    MC=AC

    QuantityQuantity

    PricePrice

    Pa

    Pb

    MRa

    MRb ARb

    ARa

    Profit from selling to

    market A with a

    relatively elasticdemandand

    charging a lower price

    Demand in segment B of

    the market is relatively

    inelastic. A higher unit

    price is charged

    MC=AC

    QbQa

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    Perfect Competition Sub Normal Profits

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    Output (Q)Output (Q)

    Market Demand and Supply Individual Firms Costs and Revenues

    Price (P) Price (P)

    Market

    Demand

    Market

    Supply

    P1

    Q1

    AR = MR

    MC

    AC

    AC1

    Q2

    Perfect Competition (2) Increase in Market Supply

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    Output (Q)Output (Q)

    Market Demand and Supply Individual Firms Costs and Revenues

    Price (P) Price (P)

    Market

    Demand

    Market

    Supply

    P1

    Q1

    AR1 = MR1

    MC (Supply)

    AC

    P1

    Q3

    P2P2

    AR2 = MR2

    Q2

    MS2

    P2

    Comparing Monopoly with Perfect Competition

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    Output (Q)

    Competitive Market Pure Monopoly

    Price (P) Price (P)

    MarketSupply

    Market

    Demand

    Market

    Supply

    Monopoly

    Demand

    Q1 Q1

    MR

    P comp

    P mon

    Q2

    Net loss of

    producer surplus

    Welfare Loss Under Pure Monopoly

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    Output (Q)

    Competitive Market Pure Monopoly

    Price (P) Price (P)

    MarketSupply

    Market

    Demand

    Market

    Supply

    Monopoly

    Demand

    Q1 Q1

    MR

    P comp

    P mon

    Q2

    Net loss of

    consumer surplus

    Net loss of

    producer surplus

    A

    B

    C

    D

    Pure Monopoly and Scale Economies

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    Output (Q)

    Competitive Market Pure Monopoly

    Price (P) Price (P)

    MarketSupply

    Market

    Demand

    CompetitiveSupply (MC)

    Monopoly

    Demand

    Q1 Q1

    MR

    P comp

    P mon

    Q2

    Monopoly

    Supply with

    ScaleEconomies

    Profit Maximisation and a Rise in Demand

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    Costs

    Output (Q)

    SRAC

    AR1

    (Demand)

    MR1

    MC

    Q1

    P1

    AC1

    Profit Max at Price P1

    P2

    AC2

    Q2

    Profit Max at Price P2

    AR2

    MR2

    Minimum Efficient Scale (MES)

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    Costper

    unit in

    the

    long

    run

    Output (Q)

    LRAC

    MES

    Falling LRAC Economies of Scale (Increasing

    Returns to Scale)

    Rising LRAC Diseconomies of Scale (Decreasing

    Returns to Scale)

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    Merit Goods and Welfare Loss

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    CostsBenefits

    Output (Q)

    PMB

    PMC = SMC

    SMB

    Qp Qs

    External Benefit

    Welfare loss where SMB>PMBabove output Qp

    A

    B

    C

    The Demand Curve for Public Goods

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    CostsBenefits

    Output (Q)

    Demand from A

    Value 1

    Q1

    Demand from B

    Value 1

    Value 2

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    Socially Efficient Provision of Public Goods

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    CostsBenefits

    Output (Q)

    Demand A Demand B

    Demand A+B

    Marginal SocialCost (MSC)

    Qp

    Negative Externalities

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    CostsBenefits

    Output (Q)

    PMB = SMB

    PMC

    SMC

    QpQs

    External Cost

    Net Welfare Loss

    MarginalExternal Cost

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    De-Merit Goods and Health Awareness

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    Price

    Quantity

    Demand (Limited Information)

    Marginal Private

    CostP1

    Q1

    Marginal Social

    Cost

    Q2Q3

    Demand (Full Information)

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    Aggregate Demand and

    Supply Analysis

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    Aggregate Demand and Supply

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    GeneralPrice Level

    National Income

    AD

    SRAS

    Pe

    Ye

    LRAS

    Yfc

    Negative Output Gap

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    GeneralPrice Level

    National Income

    AD1

    SRAS

    Pe

    Ye

    LRAS

    Yfc

    AD2

    Y2

    P2

    AD-AS Analysis Causes of Deflation

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    General

    Price Level

    Real National Income

    AD1SRAS

    P1

    Y1

    LRAS

    Yfc

    AD2

    Y2

    P2

    General

    Price Level

    AD1SRAS

    P1

    Y1

    LRAS1 LRAS2

    YFC2Y2

    AD2

    P2

    Fall in AD Rise in LRAS greater than increase in AD

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    General

    Price Level

    AD1

    SRAS

    P1

    Y1

    LRAS1 LRAS2

    YFC2Y2

    AD2

    P2

    An Increase in Long Run Aggregate Supply

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    General

    Price Level

    National Income

    AD1

    SRAS

    Pe

    Y1

    LRAS1 LRAS2

    YFC2Y1

    AD2

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    Aggregate Demand and Supply

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    GeneralPrice Level

    National Income

    AD

    SRAS1

    P1

    Y1

    LRAS

    Yfc

    SRAS2

    P2

    Y2

    Shifts in Aggregate Demand

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    General

    Price Level

    National Income

    AD1

    SRAS

    P1

    Y1

    LRAS

    Yfc

    AD2

    P2

    Y2

    AD3

    Y3

    P3

    The Risk of Demand Pull Inflation

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    General

    Price Level

    Real National Income

    AD1

    SRAS

    P1

    Y1

    LRAS

    Yfc

    AD2

    P2

    Y2

    AD3

    P3

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    Shifts in Short Run Aggregate Supply

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    General

    Price Level

    National Income

    AD

    SRAS1

    P1

    Y1

    LRAS

    Yfc

    SRAS2

    P2

    Y2

    SRAS3

    Y3

    An Increase in Aggregate Demand

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    GeneralPrice Level

    National Income

    AD1

    SRAS

    P1

    Y1

    LRAS

    Yfc

    AD2

    P2

    Y2

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    Short Run Phillips Curve

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    Wage

    Inflation

    (%)

    Unemployment Rate (%)U1

    P1

    U2

    P2

    U3

    P3

    Short Run Phillips Curve

    Expectations-Augmented Phillips Curve

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    WageInflation

    (%)

    Unemployment Rate (%)U1

    P1

    U2

    P2

    U3

    P3

    SRPC1

    SRPC2

    SRPC3

    Individual Labour Supply Curve

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    RealWage

    Rate

    Hours of Work

    Supplied (LS)

    Individual Labour

    Supply (1)

    Individual LabourSupply (2)

    L1 L3 L2

    The Supply of Labour

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    WageRate

    Employment

    LD2

    LS

    W2

    E2

    WageRate

    LD1

    E1

    W1

    An Outward Shift in Labour Demand when Labour Supply

    is Inelastic

    An Outward Shift in Labour Demand when Labour Supply

    is Elastic

    Employment

    Labour Supply(short run)

    W1

    E2

    D1

    E1

    W2

    D2

    Long Run

    Labour

    Supply

    E3

    a

    b

    W3c

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    Natural Rate of Unemployment

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    RealWage

    Rate

    Employment

    Labour Supply

    Labour

    Force

    Labour

    Demand

    W1a b

    E1 E2

    Reducing the Natural Rate of Unemployment

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    RealWage

    Rate

    Employment

    LS1

    Labour

    Force

    Labour

    Demand

    W1a b

    E1 E2

    LS2

    c

    E3

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    Monopsony Buyer of Labour

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    Wage

    Rate

    (W)

    Employment of

    Labour (E)

    Demand =

    MRPL

    Labour

    Supply

    (ACL)

    W1

    E2

    Marginal Cost

    of Labour

    (MCL)

    W2

    E3

    W3

    E1

    W4

    E4

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    Economic Profit (Price > AC)

    Monopoly and Profit Margins

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    Price

    Demand

    P2

    Q2

    Price

    Demand

    P2

    Q2

    Economic Profit (Price AC)

    AC AC

    AC AC

    Total Cost (AC x Output)

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    International Trade and Production Possibility Frontiers

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    Freezers FreezersPPF FOR THE UK

    2000

    PPF FOR ITALY

    Dishwashers Dishwashers

    1000

    500 1000

    1600

    400200

    International Trade and Production Possibility Frontiers

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    Good Y Good Y

    PPF FOR GERMANY PPF FOR FRANCE

    Good S Good S

    1500

    2000

    1500

    1500

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    International Trade and Production Possibility Frontiers

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    Freezers Freezers

    PPF FOR THE UK

    2000

    PPF FOR ITALY

    Dishwashers Dishwashers

    1000

    500 1000

    1600

    400200

    3000

    533

    Import Tariffs

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    Price

    Domestic Demand

    Domestic Supply

    World Price

    Pw

    World Price + Tariff

    M

    Pw + T