Diagnosing Page Speed Issues
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Transcript of Diagnosing Page Speed Issues
Diagnosing Page Speed Issues
Carrie HillBlizzard Internet [email protected]
(888) 840-5893
Webinars to Make You Better, Faster, Smarter & Richer!
Page Speed as a Ranking Factor
Carrie HillBlizzard Internet Marketing, Inc.
Google has stated they wanted to rank pages based on their relevance and “user-friendliness”
PubCon 2009 in Las Vegas Matt Cutts stated there was serious lobbying within Google to make Page Speed a ranking factor
In April 2010 Google Officially Announced Page Speed was included in the algorithm as a Ranking Factor
WHY make it a Ranking Factor?
Carrie HillBlizzard Internet Marketing, Inc.
“When we slow our own users down [on Google.com], we see less engagement. Users love fast sites. A faster web is a good thing all around.” Amit Singhal - Google
Google Gives us a set of Web Performance Best Practices – know them, and make sure your webmaster and design company know them
WHY make it a Ranking Factor?
Carrie HillBlizzard Internet Marketing, Inc.
What Makes Consumers Leave a Website?
Nearly ¼ (24%) of online travel consumers had a negative experience on a travel website during the 2009 peak travel season, Of those consumers 18% cited slow loading problems
Online travel consumers are less tolerant than retail consumers: 53% said they would abandon a travel website after one or two bad experiences, and 17% would book elsewhere after just one
Source: MarketingProfs.com
What Slows Pages Down?
Carrie HillBlizzard Internet Marketing, Inc.
Images that aren't compressed or have the wrong file format
Iframes that Pull data in from other pages and domains
Quick Search Boxes that have too many elements they need to enter into a query to produce results
Javascript or Tracking Scripts that aren't optimized, or too many tracking scripts on one site
Videos that you host instead of embed
Banner Ads
Certain File Formats such as PDFs
Bad Code/Too Much Code before the on-page elements are seen
Poorly Written Code
Excessive hops with 301 & 302
Redirects
Scaling Images in HTML instead of resizing or cropping it to the size you want
Long Pages
Nested Tables
Not all Load Times are Created Equal
Carrie HillBlizzard Internet Marketing, Inc.
Most Load Time tools will tell you the speed at various levels of internet service
Remember:
Your office’s Fiber Optic line will load much faster than someone on plain DSL
What Speeds Pages Up?
Carrie HillBlizzard Internet Marketing, Inc.
Fixing As Many Things as you feasibly can from the last slide
Some elements are necessary – balance providing service and measuring your user with speeding your site for ranking benefit
How Do I Measure Up?
Carrie HillBlizzard Internet Marketing, Inc.
Use your Google Webmaster Tools Account to Analyze Pages from your site
Plug your pages into WebsiteOptimization.com
Plug your Domain into Pingdom and see how all of your pages load
If you’re really Tech-y – Install Firebug and Page Speed for Firefox
What Can I Do if I’m Not a Webmaster?
Carrie HillBlizzard Internet Marketing, Inc.
ASK your webmaster what they do to ensure your page load times are optimized
Be aware of the elements on your page that slow things down
Understand that some elements are necessary
Choose your page elements wisely – test new items to see if they make a difference to your users. Is the slowdown from an element worth it if your conversions increase?
Resources to Learn More About Page Speed
Carrie HillBlizzard Internet Marketing, Inc.
http://developer.yahoo.com/performance/rules.html
http://www.webcredible.co.uk/user-friendly-resources/web-usability/speed-up-download-time.shtml
http://webdesign.about.com/od/speed/a/aa110998.htm
Upcoming Blizzard Webinars
Carrie HillBlizzard Internet Marketing, Inc.
Managing Your Google AdWords for SuccessThursday, May 13th, 11 AM MDTLearn how to quickly and efficiently manage your Google AdWords campaigns. Get better results by learning how to optimize based on conversion, clicks, impressions, quality scores and cost
Google Analytics 101 for Hotels, Resorts, Inns and Rental ManagersTuesday, May 18th, 11 AM MDTLearn the basics of Google Analytics setup, how to monitor, interpret and track your online ROI
Google Analytics Advanced for Hotels, Resorts, Inns and Rental ManagersThursday, May 27th, 11 AM MDTYou will learn how to use goals, funnel tools and advanced reports for tracking actions that improve ROI
Register Online at Newsletter.BlizzardInternet.com/Webinars/
