Diageo Case Study UNFINISHED - Impact International...Diageo were asked to create a three-year...
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Diageo is the world's leading premium drinks business, employing over 22,000 people worldwide with offices in around 80 countries. Their headquarters are in London. Solution Results About Objective Enriching communities Case study www.impactinternational.com Each year Diageo’s Global Travel Middle East team take part in a practical one-day community project. This activity demonstrates their commitment to Diageo’s strategic objectives regarding ’enriching communities‘. This year they wanted a project that would utilise the expertise and skills of their people to help a community organisation. Diageo wanted their people to be inspired by the community through a facilitated learning process. Impact proposed an innovative Community Action Learning (CAL) project for the group. The Community Consultancy project required the team to articulate and apply their skills and experience to benefit three real-world inspirational social enterprises. Green Works - Green Works’ aim is to redirect office furniture away from landfill. Diageo were tasked with increasing Green Works’ corporate partnerships and furniture sales. Diageo designed a marketing pitch for Green Works, suitable for the corporate sector and gave their sales team tips to assist with business development calls and meetings. FareShare - FareShare is a national organisation working with 100 food businesses to minimise food waste. In 2005, FareShare provided 3.3 million meals to disadvantaged people in 34 towns across the UK. Diageo were asked to create a three- year marketing plan for the FareShare brand and design a business plan and launch event for FareShare 1st, their resource management social enterprise for the food industry. Smart - SMart uses art as a medium to rehabilitate and develop homeless and socially-marginalised people. The challenge for Diageo was to find a way to convert SMart into a profitable business, thus guaranteeing it’s future by becoming a sustainable enterprise. "I took a huge learning out of the day, not only what we can do for the environment, but also that we have huge talents. I felt energised, inspired, exhausted and very happy. I’m so pleased that the Global Travel Middle East team has this power of making a difference in the community in our strategy and I can’t wait to do more.” Geraldine Dolan Participant "The opportunity to tune into Diageo’s intellectual capital for the day was fantastic - we got a lot out of it and I’m looking forward to following up on some of the ideas…” Paul Clarke FareShare "The day was very, very inspiring. We were able to make a real difference to SMart, by delivering some really tangible benefits - including sourcing and mentoring admin support, developing a business plan to attract the right calibre of trustees, helping them to source office and gallery/storage space... It was a day of truly appreciating and celebrating life.” Nikki Cartwright Participant
Transcript of Diageo Case Study UNFINISHED - Impact International...Diageo were asked to create a three-year...
Diageo is the world's leading premium drinks business, employing over 22,000 people worldwide with offices in around 80 countries. Their headquarters are in London.
Solution ResultsAbout Objective
Enriching communities
Case study
www.impactinternational.com
Each year Diageo’s Global Travel Middle East team take part in a practical one-day community project.
This activity demonstrates their commitment to Diageo’s strategic objectives regarding ’enriching communities‘. This year they wanted a project that would utilise the expertise and skills of their people to help a community organisation. Diageo wanted their people to be inspired by the community through a facilitated learning process.
Impact proposed an innovative Community Action Learning (CAL) project for the group. The Community Consultancy project required the team to articulate and apply their skills and experience to benefit three real-world inspirational social enterprises.
Green Works - Green Works’ aim is to redirect office furniture away from landfill.
Diageo were tasked with increasing Green Works’ corporate partnerships and furniture sales. Diageo designed a marketing pitch for Green Works, suitable for the corporate sector and gave their sales team tips to assist with business development calls and meetings.
FareShare - FareShare is a national organisation working with 100 food businesses to minimise food waste. In 2005, FareShare provided 3.3 million meals to disadvantaged people in 34 towns across the UK.
Diageo were asked to create a three-year marketing plan for the FareSharebrand and design a business plan and launch event for FareShare 1st, their resource management social enterprise for the food industry.
Smart - SMart uses art as a medium to rehabilitate and develop homeless and socially-marginalised people.
The challenge for Diageo was to find a way to convert SMart into a profitable business, thus guaranteeing it’s future by becoming a sustainable enterprise.
"I took a huge learning out of the day, not only what we can do for the environment, but also that we have huge talents. I felt energised, inspired, exhausted and very happy. I’m so pleased that the Global Travel Middle East team has this power of making a difference in the community in our strategy and I can’t wait to do more.”
Geraldine DolanParticipant
"The opportunity to tune into Diageo’s intellectual capital for the day was fantastic - we got a lot out of it and I’m looking forward to following up on some of the ideas…”
Paul ClarkeFareShare
"The day was very, very inspiring. We were able to make a real difference to SMart, by delivering some really tangible benefits - including sourcing and mentoring admin support, developing a business plan to attract the right calibre of trustees, helping them to source office and gallery/storage space... It was a day of truly appreciating and celebrating life.”
Nikki CartwrightParticipant
