Dhoom with ICE at StarCJ Contest
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Transcript of Dhoom with ICE at StarCJ Contest
Changing the brand perception of
on
Social Media
Dhoom with ICE at Star CJ Contest
#DhoomWithICEatStarCJ
Gratification: ● 2 Bluetooth speakers● 1 Sunglasses● 1 Backpack● 9 Music CD’s of Dhoom 3
digitally autographed by actors
Concept
Objective:● To drive engagement● To expand brand reach● To increase brand interest
A contest was held on the Facebook Timeline.Participants were supposed to answer questions from Dhoom 3
Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.
Fans were asked to answer questions from the movie “Dhoom 3” with #DhoomWithICEatStarCJ
What we did..
Prompt answers were received with lots of friend invites
It was supported on twitter with constant updates
Contest Posts
Contest Winners
Facebook Statistics
Number of Post 8 Posts
Total number of likes Total 1800 +
Likes per post 250 +
Total number of Shares Total 1000+
Shares per post 164 +
Total number of Shares 164+ Shares per post
Total Reach 50,000 +
Reach per post 7500 +
Total number of new Page likes 500 + Likes
Facebook Statistics
Post Reach
The number of people who saw your posts.
Thank You