Dhoom with ICE at StarCJ Contest

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Changing the brand perception of on Social Media

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A contest was held on the Facebook Timeline. Participants were supposed to answer questions from Dhoom 3 Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.

Transcript of Dhoom with ICE at StarCJ Contest

  • 1. Changing the brand perception ofonSocial Media

2. Dhoom with ICE at Star CJ Contest #DhoomWithICEatStarCJ 3. ConceptA contest was held on the Facebook Timeline. Participants were supposed to answer questions from Dhoom 3 Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.Objective: To drive engagement To expand brand reach To increase brand interestGratification: 2 Bluetooth speakers 1 Sunglasses 1 Backpack 9 Music CDs of Dhoom 3 digitally autographed by actors 4. What we did.. Fans were asked to answer questions from the movie Dhoom 3 with #DhoomWithICEatStarCJ 5. Prompt answers were received with lots of friend invitesIt was supported on twitter with constant updates 6. Contest Posts 7. Contest Winners 8. Facebook Statistics Number of Post8 PostsTotal number of likesTotal 1800 +Likes per post250 +Total number of SharesTotal 1000+Shares per post164 +Total number of Shares164+ Shares per postTotal Reach50,000 +Reach per post7500 +Total number of new Page likes500 + Likes 9. Facebook Statistics 10. Post ReachThe number of people who saw your posts. 11. Thank You