DGX QuickShop: Dollar General's New-Concept Store
-
Upload
field-agent -
Category
Retail
-
view
508 -
download
0
Transcript of DGX QuickShop: Dollar General's New-Concept Store
DGX QuickShop Dollar General’s New-Concept Store
3.31.17 - 4.2.17
2
Store cleanliness
Ease of shopping
Shopping experience/ enjoyment
Speed of shopping
Technology (e.g.,
processing payments)
Ambiance/ atmosphere
Employee interaction/
customer service
Taste/ quality of ready-to- consume
food/beverages
Pricing/ perceived
value
Selection of merchandise/ food/beverages
Store size DGX OVERALL
On a 5-point scale, where 5 is very good and 1 is very poor, rate Dollar General’s new DGX store
Agent PhotoAgent Photo
Agent Photo4.9
4.84.75
4.7 4.74.65
4.45 4.45
4.354.3
4.25
4.8
Storecleanliness
Easeofshopping
Shoppingexperience/enjoyment
Speedofshopping
Technology(e.g.,processingpayments)
Ambiance/atmosphere
EmployeeinteracGon/customerservice
Taste/qualityofready-to-consumefood/beverages
Pricing/perceivedvalue
SelecGonofmerchandise/food/beverages
Storesize
DGXOVERALL
3
What 3 things did you most notice upon entering DGX?
Convenient - 10 Clean - 9 Cool - 4 Modern - 4 Organized - 4 Fresh - 4 Trendy - 3
Agent Photo
What are 3 words that accurately describe DGX?
1. Clean and Organized 2. Modern/Trendy Appearance 3. Fresh Grab-And-Go Section 4. Friendly Staff Agent Photo
These represent the top 4 themes among shoppers’ comments
These represent the top 7 themes among shoppers’ comments. Number of mentions included.
4
What are 3 suggestions for DGX?
1. More options for grab and go 2. Clearer signage 3. More/easier parking 4. Improve customer service 5. Wider aisles
Agent Photo
What 3 things did you like most about DGX?
1. Layout/Design 2. Clean/Organized 3. Selection of goods 4. Price 5. Convenience
Agent Photo
These represent the top 5 themes among shoppers’ comments
These represent the top 5 themes among shoppers’ comments
5
Which one EMOJI best captures how you FEEL about Dollar General’s new DGX store?
38% 35% 10%
10% 5% 5%
100%
85%80%
61% 60%
0%
15% 15%22%
27%
0% 0%5%
17%13%
OtherDollarStores(excludingDollarGeneral;N=20)
ConvenEonalDollarGenerals(N=20)
ConvenienceStores(N=20)
WalmartSupercenters(n=18)
WalmartNeighborhoodMarkets(n=15)
BeMer
NeitherbeMernorworse
Worse
70%
65%
35%
22%
13%
OtherDollarStores(excludingDollarGeneral;N=20)
ConvenDonalDollarGenerals(N=20) ConvenienceStores(N=20) WalmartSupercenters(n=18) WalmartNeighborhoodMarkets(n=15)
6
In general, how does DGX compare to the following?
% saying DGX is MUCH BETTER than the following channels:70%65%
35%
22%
13%
Other Dollar Stores (excluding Dollar
General; N = 20)
Conventional Dollar Generals
(N = 20)
Convenience Stores (N = 20)
Walmart Supercenters
(n = 18)
Walmart Neighborhood Markets
(n = 15)
40%
45%
0%
15%
0%
10%
65%
25%
0% 0%
Completelylikely Verylikely Moderatelylikely Notverylikely Notatalllikely
Quickfoods&beverages
Basichouseholdgoods
7
How LIKELY are you to shop for the following at DGX in the future?
Quick foods & beverages
Basic household goods
Agent Photos
8
Who are these QuickShoppers? N = 20
Male - 30% Female- 70%
18-24 - 10% 25-34 - 35% 35-44 - 25% 45-54 - 10% 55-64 - 20%
Shopped at Dollar General stores before?
Yes- 100%
Shopped at THIS DGX prior to this study?
No - 90% Yes- 10%
Nashville - 45% Raleigh - 55%
Agent Photos