DG Group - Social Media For Small Businesses
-
Upload
franco-de-bonis -
Category
Business
-
view
1.891 -
download
1
Transcript of DG Group - Social Media For Small Businesses
1
Delivering Growth
2
Delivering Growth
Social Media For Social Media For SMEsSMEs
3
Delivering Growth
Understanding Social Understanding Social MediaMedia
To Know How To Best Make Use Of Social
Media...
You Must First Understand It
4
Delivering Growth
The Dawn Of A New EraThe Dawn Of A New EraWe Have Left The Information Age And
Have Entered The Social Age!
“The Social Age is the symbiotic relationship between technology
creation, its delivery and its adoption by society, thereby creating a society that is focused on collaboration and
sharing.”Source: Wikipedia
5
Delivering Growth
What Is Social Media?What Is Social Media?
“Social media are primarily Internet and mobile-based tools for sharing and discussing information
among human beings and based around the construction of words,
pictures, videos and audio.”
Source: Wikipedia
6
Delivering Growth
What Does This Mean?What Does This Mean?• Social Media is NOT a fad• The way we interact with each
other, buy products and consume information has changed forever.• You can choose to ignore it, but
it will happen without you.
7
Delivering Growth
• Social Media is NOT about you!• You are NOT creating a community
Social Media EngagementSocial Media Engagement
8
Delivering Growth
Social Media EngagementSocial Media Engagement
• You are engaging in communities that already exist!
9
Delivering Growth
What Are The Benefits What Are The Benefits Of Social Media?Of Social Media?
10
Delivering Growth
What Are The Benefits Of Social What Are The Benefits Of Social Media?Media?
1. Engage with potential customers2. Get people talking about your
business3. Show people your
knowledge/experience4. Enhance your website5. Link Building
11
Delivering Growth
What Are The Benefits Of Social What Are The Benefits Of Social Media?Media?
It’s All AboutAttraction Marketing
Vs.Pursuit Marketing
12
Delivering Growth
So Can Social Media Help So Can Social Media Help Your Business?Your Business?
Yes!In Many Ways...
AwarenessTrust
VisibilityPerception
Cost-SavingsBuzz
13
Delivering Growth
Still Think Still Think Social Media Social Media
Is A Fad?Is A Fad?Watch Watch This!!
14
Delivering Growth
Where Do I Where Do I Start?Start?
15
Delivering Growth
It’s Much Bigger Than It’s Much Bigger Than One Site!One Site!
Where Do I Start?Where Do I Start?
16
Delivering Growth
Where Do I Start?Where Do I Start?
There Are More Options There Are More Options Than You Could Imagine!Than You Could Imagine!
17
Delivering Growth
Where Do I Start?Where Do I Start?CommunicationBlogs: Blogger, ExpressionEngi
ne, LiveJournal, OpenDiary, Tumblr, TypePad, Vox, WordPress, Xanga
Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Twitter, Qaiku, Yammer
SocialNetworking: Cyworld, Facebook, Orkut, LinkedIn, MySpace
Events: Eventful, Meetup.com, Upcoming
CollaborationWikis: PBworks, Wetpaint, Wikia, Wikimedia
Social Bookmarking: CiteULike, Delicious, Diigo, Google Reader, StumbleUpon
Social News: Digg, Mixx, NowPublic, Reddit, Newsvine
Social Navigation: Trapster, Waze
Answer Sites: Askville, WikiAnswers, EHow, Yahoo! Answers
18
Delivering Growth
Where Do I Start?Where Do I Start?MultimediaPhotography /
Art: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation
Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga
Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream
Music and audio sharing: ccMixter, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
Presentation sharing: scribd, SlideShare
Reviews and OpinionsProduct reviews: epinions.com, MouthShut.com
Business reviews: Customer Lobby, Yelp, Inc.
19
Delivering Growth
• Remember that you run a small business
• You have limited resources• So don’t worry about it ALL• Just pick 1 – 3 and do those well
BUT HOW DO YOU CHOOSE?
So Where DO You Start?So Where DO You Start?
20
Delivering Growth
How Do You Choose?How Do You Choose?
1.Stick With The Masses2.Pick Sites That Suit
Your Type Of Business• B2B vs. B2C
21
Delivering Growth
Are You A B2B Business?Are You A B2B Business?Choose• LinkedIn• Twitter• Blog (Tumblr/WordPress/Blogger)• Flickr/Picasa• SlideShare• Facebook• YouTube
22
Delivering Growth
Are You A B2C Business?Are You A B2C Business?Choose• Facebook• Twitter• Blog (Tumblr/WordPress/Blogger)• Flickr/Picasa• YouTube
23
Delivering Growth
What Is A BLOG?
• “BLOG” stands for “weBLOG”• It started the whole social media phenomenon• Was originally used by server administrators to log
maintenance updates• It allows you to provide text, images and video to
followers.• There are many engines including Blogger, WordPress
& Tumblr• Most allow you to feed into and out of their engines.
Examining The Options...Examining The Options...
24
Delivering Growth
What Is Facebook?
• A site where friends and families & groups can connect and share information about each other
• They are reported to have more than 500 million active users
• Businesses can create Group/Fan pages for people to follow.
• It allows the uploading of images and video and has links to other social popular media engines
Examining The Options...Examining The Options...
25
Delivering Growth
What Is Twitter?
• Officially know as a “Micro-Blogging Site”• It allows you to write any short statement (tweet) of up
to 140 characters• They are reported to have 75 million active users• Users can include links in their “tweets” as long as it
does not exceed the 140 characters rule• Twitter allows links out to other sites like LinkedIn and
Tumblr as well as links in too.
Examining The Options...Examining The Options...
26
Delivering Growth
What Is YouTube?
• It is a video sharing site• Originally used by individuals to share videos of
themselves• Then adopted by companies to group videos that
people could follow• Provides feeds out to allow you to embed a
video/gallery into a website.
Examining The Options...Examining The Options...
27
Delivering Growth
What Are Flickr & Picasa?
• They are image sharing sites• Used by photographers and families alike• Provide feeds out to allow you to embed an
image/gallery into a website.
Examining The Options...Examining The Options...
28
Delivering Growth
What Is SlideShare?
• A presentation sharing site• Used by business people to share slides &
collaborate• Provides feeds out to allow you to embed a
slideshow into a website.
Examining The Options...Examining The Options...
29
Delivering Growth
What Is LinkedIn?
• The “Facebook for business people”• Allows business people to network with colleagues
and prospective clients/suppliers• Can be used to actively find customers and
suppliers by asking your network or searching• Provides Feed In for Twitter, Blogs, Slideshare, etc.
Examining The Options...Examining The Options...
30
Delivering Growth
The Do’s & The Do’s & Don’tsDon’ts
31
Delivering Growth
The Do’s & Don’tsThe Do’s & Don’ts• DON’T just create accounts without
thinking about what you can handle• DON’T just promote your company
and try to sell• DON’T post intermittently• DON’T post mundane/pointless
content• DON’T just hand the job off to a
consultant/“expert”
32
Delivering Growth
The Do’s & Don’tsThe Do’s & Don’ts• DON’T expect instant revenue return• DON’T “stalk” contacts• DON’T be repetitive• DON’T be negative• DON’T be disrespectful (to other
members or competitors)• DON’T do anything on social media
that you wouldn’t do face to face
33
Delivering Growth
The Do’s & Don’tsThe Do’s & Don’ts• DO get in touch with the conversation
that is already happening without you• DO commit wholeheartedly to it &
make time for it• DO connect the tools to each other
where possible/it makes sense• DO deliver useful/engaging content
- News, Useful Information, Tips and tricks, Events, Competitions, Ask Questions, Special Offers
• DO use trusted/capable staff to help
34
Delivering Growth
The Do’s & Don’tsThe Do’s & Don’ts• DO have rules for what you do & don’t
talk about• DO plan your content and update
schedule• DO add a good amount of content
before you start pursuing followers• DO give it time• DO participate in other conversations
35
Delivering Growth
The Do’s & Don’tsThe Do’s & Don’ts• DO complete your profiles as
fully as possible• DO manage your online
reputation• DO BE YOURSELF/HUMAN
36
Delivering Growth
Q&AQ&A
37
Delivering Growth
QuestionsQuestionsIf You Want To Discuss Your Marketing Options Contact:
Franco De [email protected]
T: 01 824 1100www.thedggroup.eu
38
Delivering Growth