Dfp small business training
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AD OPS CONSULTING SERVICES
SINCE 2009
DFP/OpenX Training
Ad Exchanges/Ad Networks Consulting
Author of Revenue Analyzer/Adviser Tool
Get your DFP Training Now
2/18/2013
1
REVENUE ANALYZER/ADVISER TOOL
NEW IN THE USA
2/18/2013
2
DFP TRAINING
DART
Dynamic Advertising Reporting Tool
DART For Publisher-DFP
Get your DFP Training Now
2/18/2013
3
IO ,AGENCY, ADVERTISER 3RD
PARTY AD PROVIDER SALES
TEAM
AD OPERATIONS
2/18/2013
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WEB SITE , DFP OR OTHER AD
SERVER, AD TAGS
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DFP AD TAGS JAVA
AD TAGS JAVA SCRIPT/sync tag Good for Rich Media
<script type='text/javascript'>(function() {var useSSL = 'https:' == document.location.protocol;var src = (useSSL ? 'https:' : 'http:') +'//www.googletagservices.com/tag/js/gpt.js';document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>');})();</script>
<script type='text/javascript'>googletag.defineSlot('/5931/mfi.hc.bass', [[125, 125], [240, 400], [250, 250], [728, 90]], 'div-gpt-ad-1349845537-0').addService(googletag.pubads());googletag.pubads().enableSyncRendering();googletag.enableServices();</script>
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DFP AD TAGS
AD TAGS
<script type='text/javascript'>var googletag = googletag || {};googletag.cmd = googletag.cmd || [];(function() {var gads = document.createElement('script');gads.async = true;gads.type = 'text/javascript';var useSSL = 'https:' == document.location.protocol;gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js';var node = document.getElementsByTagName('script')[0];node.parentNode.insertBefore(gads, node);})();</script>
<script type='text/javascript'>googletag.cmd.push(function() {googletag.defineSlot('/5931/mfi.hc.bass', [[125, 125], [240, 400], [250, 250], [728, 90]], 'div-gpt-ad-1349843056759-0').addService(googletag.pubads());googletag.enableServices();});</script>
IFRAMES /asynchronous – No Rich Media ads
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PUBLISHER -3RD PARTY AD PROVIDER
INTERACTIONS, NEW SECTIONS ON THE
WEB SITE
<a href='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=1654450&PluID=0&ord=[timestamp]' target='_blank'><imgsrc='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=1674450&PluID=0&ord=[timestamp]&rtu=-1' width='1' height='1' border='0' /></a>
http://ad.doubleclick.net/ad/N4618.COMPANYNAME/B4393937.9;sz=160x600
Eyeblaster DFA
2/18/2013
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PUBLISHER -3RD PARTY AD PROVIDER
INTERACTIONS, NEW SECTIONS ON THE
WEB SITE
<iframesrc="http://view.atdmt.com/ULA/iview/243416602/direct/01/%n?click=%c" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" allowtransparency="true" width="300" height="250"><script language="JavaScript" type="text/javascript">document.write('<a href="%chttp://clk.atdmt.com/ULA/go/243416602/direct/01/%n" target="_blank"><imgsrc="http://view.atdmt.com/ULA/view/243416602/direct/01/%n"/></a>');</script><noscript><a href="%chttp://clk.atdmt.com/ULA/go/243416602/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/ULA/view/243416602/direct/01/%n" /></a></noscript></iframe>
ATLAS
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PUBLISHER -3RD PARTY AD PROVIDER
INTERACTIONS, NEW SECTIONS ON THE
WEB SITE
Impression tracker
http://ad.doubleclick.net/ad/N3518.COMPANYNAME/B5500511.27;sz=1x1
Click tracker
http://ad.doubleclick.net/clk;220938153;63781713;k
Trackers
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INHOUSE ADS
<!--JavaScript Tag // Tag for network 5205: Intergi // Website: Tibiacity // Page: tibiaml // Placement: tibiaml_160x600 (1270872) // created at: May 12, 2010 3:24:54 AM--><script language="javascript"><!--document.write('<scr'+'ipt language="javascript1.1" src="http://ads.intergi.com/addyn/3.0/5205/1120872/0/154/ADTECH;loc=100;target=_blank;key=key1+key2+key3+key4;grp=[group];misc='+new Date().getTime()+'"></scri'+'pt>');//--></script><noscript><a href="http://ads.intergi.com/adlink/3.0/5205/1170872/0/154/ADTECH;loc=300;key=key1+key2+key3+key4;grp=100" target="_blank"><imgsrc="http://ads.intergi.com/adserv/3.0/5205/1170872/0/154/ADTECH;loc=300;key=key1+key2+key3+key4;grp=100" border="0" width="160" height="600"></a></noscript><!-- End of JavaScript Tag -->
Partner Websites Inhouse Ads
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ENTERING ADVERTISERS , S ITES AD
TAGS CREATION
•Advertiser
•Site
•Ad Tags
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CAMPAIGN OPTIMIZATION
Progress-checking
Additional sites
CTR –by taking out bad performing sites
Running the ads on different web sites
Priority Increase-not recommended
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REPORTING , D ISCREPANCY
DFP –Reporting
3rd Party Reporting
Discrepancies
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CUSTOM CREATIVE R ICH MEDIA ADS
Reskins
Expandable Banners
Takeover
http://www.google.com/doubleclick/gallery/index.html
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TROUBLESHOOTING
Firebug
View Source
Google Publisher Tool Bar
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SPECIFICS
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-adjusting DFP's predictions on available inventory to account for seasonal
fluctuations in traffic (for reporting purposes)
-how to pull reports on ad inventory with as little time and effort as possible
(broken out by Geotargeting and also by placement)
-getting DFP exported reports to streamline with Excel for weekly reporting
-what certain symbols and bars mean in the line items (ex: progress)
-best practices on how to maximize CTR using DFP
-how to audit mismatched tags on pages and how to correct
-if its possible to track conversion for clients's ads
-creating custom reports on CTRs by placements, advertiser, etc (to sort by best
performing creatives by CTR)
-best practices on organizing campaigns/orders, line items, creatives, etc
-linking Google Analytics to DFP
-saving custom inventory searches on DFP
-tips, tricks and time savers