Df2020 Ltd. Company Number 08885942. Web: http://df2020.com/ © Df2020 Ltd 2015

Contact Details: John Rawlings; M: +44 (0) 7768 875958; E: jrawlings@df2020.com

Diabetes: Know-How. Unlocked.

Decisions Made Simple

INTRODUCTION

‘Decisions Made Simple’ for every individual is now a feasible aspiration. Df2020 is an innovative

early stage firm that is using a combination of mobile and cloud to pioneer a concept called User

Generated Interactive Content. Our products are designed for the codification (Df2020 Author),

interaction (Df2020 Viewer) and measurement (Df2020 Cloud) of procedural knowledge.

VISION

Diabetes knowledge is designed to make contextual decisions simpler for individuals globally and that

the emergent patterns accelerate positive change.

THE CHALLENGE

The World Health Organisation (WHO) estimates that by 2030, $47 trillion will be the cost to the

global economy of non-communicable diseases (NCD).

An NCD such as diabetes is a medical condition that by definition is non-infectious. It is reported that

80% of NCD risk factors can be prevented by making lifestyle changes. The shift from reactive-to-

proactive-to-preventative is dependent upon helping people make better choices. It is for this reason

diabetes is a target niche for pioneering knowledge codification, interaction and measurement.

KEY INSIGHTS

The WHO estimates that in 2014, the global prevalence of diabetes was estimated to be 9% among

adults aged 18+ years. The burden of diabetes is increasing globally, particularly in developing

countries. The causes are complex, but the increase is in large part due to the rapid increase of

people being overweight caused by obesity and physical inactivity. Even in advanced nations

diabetes is a problem. For example, in the USA, 44% of their total healthcare spend is on NCDs of

which the second largest group is diabetes estimated at an annual spend of US$245 bn.

Key points:

About 347m people worldwide have diabetes

There are two major forms of diabetes: Type 1 lack of insulin production; Type 2 body’s

ineffective use of insulin

A 3rd type is gestational diabetes involving raised blood sugar occurring during pregnancy

leading to increased risks

Type 2 diabetes can be prevented; Type 1 cannot be prevented

90% of diabetes involves Type 2 with significant increases involving children

Df2020 Ltd. Company Number 08885942. Web: http://df2020.com/ © Df2020 Ltd 2015

Contact Details: John Rawlings; M: +44 (0) 7768 875958; E: jrawlings@df2020.com

45% increase in diabetes rates around the world from 1990 to 2013

Diabetes is predicted to be the 7th leading cause of death by 2030

1.5m individuals a year die from diabetes

80% of diabetes deaths occur in low- and middle-income countries

Only 18% of diabetic sufferers understand the risks to their eye sight

Diabetes is the leading cause of blindness, amputation and kidney failure

Diabetes is a major cause of premature illness and death in most countries

People with diabetes spend ~3 hours a year with experts in advanced countries

THE NEW APPROACH

Our goal is for Diabetes experts to develop interactive guides using Df2020 Author. The 347 million

people with diabetes or their friends and family or carers could then use Df2020 Viewer to interact

with these guides. These interactions will drive anonymous, data audits for analysis of patterns

related to choices, pathways and outcomes. This emergent evidence would improve the fight against

diabetes using shorter change cycles through better information, education, research, treatment and

influences upon lifestyle behaviour.

THE NEXT STEPS

Ideally, we are seeking early adopter individuals or organisations for the roles defined below, to

pioneer codification, interaction and measurement of diabetes knowledge to help our ‘decisions made

simple’ goal and thereby contributing in the fight against diabetes. The key roles are:

1. Expertise to develop interactive guides for diabetes

2. Individuals to interact with these guides and provide feedback

3. Researchers to analyse the anonymous interactive data usage of these guides

FURTHER INFORMATION

Web: http://df2020.com/

Video: https://www.youtube.com/watch?v=dyFOAguMOtU