Topics and Expertise Raising your Enterprise IQ

Jonathan Pappas, Salesforce.com, Sr. Product Manager @sfdcjp

Safe harbor

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Agenda

1.  Introductions 2.  Social Intelligence in the Enterprise

3. What’s New: Topics and Expertise

4.  Demo (Spring ‘14)

5.  Panel and Q&A

Steve Berexa Allianz Global Investors Global Head of Research @sberexa

All about Allianz Global Investors Allianz Global Investors is a diversified active investment manager with a strong parent company and a culture of risk management.

Data source: Allianz Global Investors. Data as of June 30, 2013. 1 “Forbes Global 2000: The World’s Biggest Public Companies”, Forbes, April 2012, based on sales and market value. 2 AUM as of June 30, 2013. Based on EUR to USD currency conversation rate as of June 30, 2013 (1.29985)

Robert Lacis Maxim Integrated Director, Sales Operations

@rlacis

All about Maxim Integrated

§  9,300 employees with 40 design locations globally

§  $2.4B annual revenue, found in 1983

§  Headquarters in San Jose, CA

Maxim makes analog and mixed-signal semiconductors that turn the analog world into digital, bridging the gap between humans to machines, and machines to machines.

Jon Pappas Salesforce.com Sr Product Manager, Social Intelligence

@sfdcjp

What is Social Intelligence?

Companies are turning to us to solve 3 key problems Disconnected Customers

and Partners Expertise and

Ideas are Buried Content, Conversation

Separate from Business

Employees

Customers Partners

Introducing Social Intelligence The art of harnessing the behaviors and social graph of every user to adaptively deliver the right content at the right moment.

Here’s how we see it on the web today…

Marketplaces

People who buy this, also buy this…

Entertainment

People who like this song, also like these songs…

Social Networking

People you follow often follow…

People are talking about…

We answer with Social Intelligence technologies

Influence & Expertise Topics and Trends Recommendations

System of Topics – GA in Summer ‘13

ü  Reinvented for the enterprise ü  Semantic Topic suggestions to assist

ü  Knowledge curated into Topic Pages

ü  People and groups talking about topics identified

ü  Trending topics upgraded and related topics introduced

ü  Suite of 23 features to create an ecosystem

What’s New

Past 3 Releases: Topics and Expertise Focus Nov ’14 June ‘13 Feb’14

` Spring

Summer Winter

Coming

Soon

System of Topics GA

Platform & Enhancements

Next Generation Knowledge Discovery

•  Topics for Communities •  Topic Pages •  Topic Page- Publisher •  Topic Page- Talking About •  Topic Page- Favorites •  Topic Page- Recent Files •  Topic Page- Related Topics •  Topic Page- Groups Talking •  Topics Listview •  Profiles- Recently Talked About •  Groups- Recently Talked About •  Topics Reporting •  Trending Topics Algorithm Upgrade •  Semantic Topic Suggestions •  Multi-word Hashtags •  Topic Editor on Posts •  Topics in Search Results

•  Topic Permission Sets •  Topic Triggers •  Topics Connect for Apex •  Follow Topics •  Topic Page- Multidimensional

Publisher •  Topic Influence Pilot •  Topics on Records Pilot •  Topics for Objects •  Topics Editor VF Component

•  Knowledgeable People GA •  Endorsements GA •  Topics in Global Search GA •  Topics for Objects GA •  Topics as List View Criteria •  Knowledgeable for Objects Pilot

Coming in Spring ’14

Topics for Objects Knowledgeable People & Endorsements Topics in Global Search

Demo

Social Intelligence Extends Across Apps & Devices

Mobile Apps

Custom & 3rd Party Business Apps Chatter Connect API Access to topics and other sources: recommendations, experts, feeds, profiles, groups, messaging, data and more Reporting Run custom reports and create dashboards to see what people are talking about. AppExchange Extend Topics to 3rd Party Partners in the AppExchange

Intranets & Portals

Chatter at Maxim Integrated. Why Expertise?

Ø Silo'd business units

Ø Geographically dispersed designers and engineers

Ø Complex products and move towards more highly-integrated solutions

Ø People who have been with the company for 20+ years with lots of "campfire" knowledge

Challenges we face at Maxim:

•  Fear of poaching •  Fear of “being found” and dog

piled on •  If people need me, they know

where to find me •  Information and tool silos

Steve Berexa

Allianz Global Investors Global Head of Research

@sberexa

Robert Lacis

Maxim Integrated Director, Sales Operations

@rlacis

Jon Pappas

Salesforce.com Sr Product Manager Social Intelligence

@sfdcjp

Now you can… Connect with others by common interests Identify Experts Quickly Discover real-time insights

within your business

Add Topics to Curate Knowledge into Topic Pages

Topics Best Practices Tips and Tricks

Topics: Tips and Tricks Designate a “Topics Ambassador” •  Internal ambassador or community manager

•  Watches all-company feed, adds topics to discussions

•  Add topic descriptions, correct punctuation of topic names

•  Encourage groups to use set topics

Topics: Tips and Tricks Encourage your users to: •  Use topic prefixes to group important topics together

•  i.e. DF Keynotes, DF Sessions, DF Events, DF Speakers

•  Use topics to create To-Do lists for other teams •  i.e. Disco UX Questions, Disco Documentation, Disco Retros, Disco

Meeting agendas