Mobile is here……Now what?

July 24th, 2014

Brandon TompkinsSenior Manager of Mobile Products Dex Media

Today’s discussion

• It’s a Mobile World• User’s needs on the go• BIG ideas on small screens• Must do’s to be a “mobile” friendly SMB

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It’s a Mobile World

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Mobile is about being CONNECTED

• ads

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Mobile…..its GROWING…..

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Who is your MOBILE audience

•90% of all American adults have a cell phone–18-29 – 98% have a cell phone–30-49 – 97% have a cell phone–50-64 – 88% have a cell phone–65+ - 74% have a cell phone

•58% of all adults have a smart phoneSource: Google

•So who is your audience?

•EVERYONE!6

Mobile users crave local information

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NOW WHAT?

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Mobile “friendly” websites

•If you do not have a mobile ‘friendly’ website, your number priority is to get one.

– Understand how your customers currently interact with your site.–Adapt your value proposition to customer needs

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3 Rules of of mobile content

–Timely–Relevant –Actionable

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M “dot” site vs responsive design

•M “dot” websites are a separate website that you create specifically for the mobile traffic.•Responsive website design enables you to optimize your website for different screen sizes without a separate website.

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• asd

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Mobile Apps

• Over 900K apps

• Over 850K apps

• Over 220K apps

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To app or not to app

•BIG different between mobile web and mobile apps

–Mobile websites = Discoverability–Mobile apps = Customer Retention

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Mobile Advertising

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SEM & SEO are for mobile too

•Content is key•Update often and keep it relevant to your target audience•Don’t forget about speed

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Mobile + Social = Success

• Mobile Monthly Active Users = 184 millionSource: Twitter 2014

• Facebook reports 1 billion active users on mobile devices

Source: Facebook 2014

» 41% of LinkedIn users access the site from mobile devicesSource: LinkedIn 2014

•88% of SMBs in hyper growth use social media to generate word of mouth about their company. Source: HubSpot 2014

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Email’s are on the MOVE

• 43% of all email is opened on a mobile deviceSource: Litmus

• Format is a must–Shorter–Less Clutter–Links to longer content–Enable Social Sharing to drive CTR

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Text messages are INSTANT

• It takes 90 minutesfor the average person to respondto an email.

• It takes 90 seconds for the average person to respondto a text message

• Source:CTIA

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4 out of 5 SMB’s have no Mobile Marketing

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Top things YOU can do to be mobile ENABLED

• Have a “VERY” friendly mobile website– To App or not to App…

• Run MOBILE specific campaign for SEM• Use Social Media FREQUENTLY and often• Always FORMAT customer emails for mobile

devices• Use Text Messaging programs to enhance

LOYALITY programs23

Let me help you take a hold on MOBILE

– #Konkins

– blog.dexmedia.com

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