Forum Nokia Pro Success Story

Digital Chocolate Launches DChocCafé Series into Mobile Social

Networking Market Digital Chocolate, Inc.www.digitalchocolate.comSan Mateo, California

“We are a first-party content creator, afirst-party developer, a first-party pub-lisher, and a first-party porting house,”says Gary Schofield, president of net-works, Digital Chocolate. “We believeit is this level of integration thatallows us to deliver the best productsto the consumer.”

Digital Chocolate, Inc., is a mobile game company that is immersed in the web of social interaction. “Games aresimply more fun when you are interacting with other people. That is why we introduced the DChoc Café Series,”says Gary Schofield, president of networks, Digital Chocolate. “We want to create a deeper emotional entertain-ment experience that is rooted in social connections.”

Founded in 2003, Digital Chocolate is no stranger to breaking ground in the area of social networking games.The company’s hits include Mobile League Sports Network (MLSN) Sports Picks and the new avatar-based mobilefantasy dating world, AvaPeeps: FlirtNation. Last year, Digital Chocolate was named the IGN Developer of theYear and one of the Fierce 15 designated by FierceWireless. It also won a 2006 ME Award as Best GamesDeveloper from Mobile Entertainment magazine. In 2005, the company won a Forum Nokia PRO Award in theGames/Entertainment category for Series 40 devices for its WordKing Poker game. Digital Chocolate has distribu-tion agreements with over 200 operators and sales partners in more than 60 countries worldwide.

“Games are simply more fun when you are interacting with other people.That is why we introduced the DChoc Café series.”

— Gary Schofield, president of networks, Digital Chocolate

“Most mobile publishers go in the direction of licensing branded content from well-known sources outside of themobile environment. We prefer to create the best possible original IP, built from the ground up, specifically formobile,” says Schofield. “We do this because we feel that the mobile game experience is unique, and that creatinga game from content from another medium is not as likely to deliver the most exciting game experience.”

DChoc Café creates a cozy place for mobile players to stayThe DChoc Café series, which is now available for S60 3rd Edition devices, allows players to use their own personal-ized characters, or avatars, that they have created by selecting skin tone, clothing, and accessories from menus pre-sented as the consumer first joins the Café. In all subsequent game interactions (unless the consumer wishes tochange appearance), this is how a player’s character is seen by other players in the Café game community.“Character personalization is one of the many ways DChoc Café games provide users a compelling, shared game-play experience,” says Schofield.

Games in the DChoc Café series include popular, casual games typically found or played at a cafe or other neighbor-hood meeting place. The series allows players to form exclusive cafes, invite friends to join, and earn points tounlock bonus items for their characters and upgrades for their community cafe. Complete with community scoring,players are rewarded for playing well, and cafes can compete against each other. The first five titles are Solitaire,Sudoku, Mahjong, Kakuro, and Hold ’Em Poker.

Looking ahead:There will be much more to follow the

release of the DChoc Café series on the

S60 3rd Edition. “Digital Chocolate will

continue to launch critically acclaimed,

genre-defining, original games built to

blow mobile consumers’ expectations

away. Further driving the company’s

commitment to social networking

gaming experiences, we are slated to

fully release our revolutionary socially

connected game, AvaPeeps:

FlirtNation, in early 2008,” says

Schofield. “On a recent live market test

on a North American carrier, the num-

ber of simultaneous players literally

knocked out our servers! We’re taking

that as a positive sign. The game

allows players to create virtual charac-

ters to represent themselves in a digi-

tal dating world. Players not only date

other players’ virtual characters, but

also have the opportunity to make

real-world connections with people

playing the game!”

Digital Chocolate’s DChoc Café series is a new concept in social networking through mobile games

Forum Nokia Pro Success Story

Digital Chocolate and the Java™ platformDigital Chocolate as a company is a big believer in the Java™ platform. “Java is our primary development platform forthese games,” says Schofield. “We develop games for five reference devices, and then port to hundreds of devices.Porting to S60 3rd Edition devices is very straightforward. Because of the QVGA screen sizes of the S60 3rd Editiondevices, and because they have plenty of processing power, we just need to turn on the maximum level of detail inour games and compile, and that’s it. QVGA has become almost a standard within the industry, and the processingpower of the new Nokia devices makes the maximum graphics setting perform very well.” Digital Chocolate, in fact,was an advisor to Nokia and the JSR-184 standards team during the development of that important standard for 3Dgraphics on the Java platform.

“Most mobile publishers go in the direction of licensing branded content from well-known sources outside of the mobile environment. We prefer to create the best possible

original IP, built from the ground up, specifically for mobile.”— Gary Schofield

“We are a first-party content creator, a first-party developer, a first-party publisher, and a first-party porting house,”says Schofield. “We believe it is this level of integration that allows us to deliver the best products to the consumer.”

How Forum Nokia PRO helps Digital ChocolateSchofield also acknowledges the marketing help that Digital Chocolate has received from Forum Nokia PRO. “ForumNokia PRO has helped us with our efforts both inside and outside of Nokia,” he says. “Decisions like the embedding ofour products in Nokia devices give our products broader reach, and Forum Nokia PRO has been helpful in giving usexposure to the different business units. It has paid off in deals like the one announced in July 2007, in which Nokiaannounced that the DChoc Café series will be embedded in new [Nokia] N-Gage™ devices.” Schofield also points toother instances in which Forum Nokia PRO has placed Digital Chocolate products in the Forum Nokia PRO catalog,helped to do matchmaking with product line managers for fashion phones in the Asia-Pacific region, and in 2006involved Digital Chocolate in a bundling deal that Nokia was creating with Cingular Wireless.

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Players invite friends to cafes

they create…

…and enjoy content-packed games.

Solitaire has 13 games in one!

DChoc Café allows players to create their

own digital character, and to compete

as that character in a series of games.