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Devilish Delights

Devilish Delights

Jada Castillo & Sydney LindseyGrade: 11th

Age: 16 & 17

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Mission Statement Mission Statement

o We strive to ensure everyone can enjoy a dessert both healthy and to their liking. There are wide varieties of people with different eating habits and Devilish Delights guarantees that no one’s excluded.

Opportunityo Everyone loves sweets, but no one enjoys the fat it

gives. We are able to provide sweets that are both flexible to your eating habits and delicious at the same time. Maybe you are gluten intolerant or a vegan. Are bites are not only tasty, but are put on a stick for a fun twist.

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Business Profile Type of Businesso Retail

o Our business provides both good tasting and healthy cheese cake bites on a stick

o We make them gluten free for those who are gluten intolerant or health conscious.

o Vegans aren’t excluded either because of our specially made vegan cheese cakes

Legal Structureo Partnership

o We both have combined skills that can benefit the company

o We will share profits and have more ideas to put together

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Qualificationso We are qualified to run this business because:

15 years of cooking experience (combined)

Will have our cooking licenses

Have excellent customer service skills

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Market AnalysisIndustry Name Catering Services

Industry Size $7 billion

Total Population The state of Connecticut

Target Market Middle and upper income adults with an average household income of $35,000 or greater.

Potential Market We plan to target 5% of our target market the first year of business.

3,580,709

2,934

58,685

Total Population

Target Market

Potential Market

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77

• Demographicso Middle class adults with an

average household income of $35,000 and greater.

• Geographicso We are mainly focusing on the

whole state of Connecticut.

• Psychographicso Middle class income, parents,

party planners, people with a sweet tooth, etc.

• Buying Patternso Limited amount to buy is a dozen

and because we are only online, a credit card is needed.

Target Market Segment

Competitive AdvantageDevilish Delights

Juniors Most Fabulous

Cheese Cakes and Desserts

The CheeseCake Factory Factors

Affordable

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Expensive Affordable

Good Very Good Excellent

Variety Don’t just serve cheese cake

Bites on a stick;

customizable

Online Nationwide Online

Good Very good Excellent

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Marketing Mix

People Product Place Price Promotion

Adult males and females with a yearly income of $35,000+

• Business cards• Website• Word of mouth

State of Connecticut

Bite size cheese cakes on a stick (gluten-free/vegan)

Affordable prices

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Promotional Mix

Advertising Business cards, website $30.00

Publicity Word of mouth, Facebook, website, Twitter $0.00

Personal Selling Taste testing in whole foods store $10.00

Sales Promotion Holiday/ event discounts $10.00

Other Philanthropy tags/ pins $3.00

Total Monthly Promotional Expense $53.00

Promotional Expense MonthlyAmount

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Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

Box $7.75/25 $0.31

Cellophane $3.30/1 roll $0.12

Cupcake Liner $0.59/20 $0.36

Pretzel stick $1.47/34 $0.48

Cheese Cake Recipe $10.22 $10.22

Total Material Cost per Unit $11.49LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 10 mins. Or .16 hr $1.32Total Labor Cost per Unit $1.32

COGS (per Unit) $12.8111

One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free)

Description of One Unit of Sale:

Economics of One Unit

Selling Price (per Unit) $30.00(plus shipping and handling)

COGS (per Unit) $12.81

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $12.81

Contribution Margin (per Unit) $17.19

Description of One Unit of Sale:

One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free)

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Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance ($250K Liability) $37.50

Salary $100.00

Advertising $30.00Depreciation (Laptop, Cell phone, Fridge, Oven, Baking Equipment)

$25.36

Rent/ Utilities $100.00

Total Average Monthly Fixed Expenses $292.86

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Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Work

Free Time

48

25

42

53

HoursHours

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Monthly Sales ProjectionsFirst Year

010203040

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

222

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Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.17

$292.86 $17.19

= 17

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Monthly Fixed Expenses =Contribution Margin per Unit

Monthly Break-Even Units

Projected Yearly Income StatementFirst Year

Selling Price per Unit $30.00

Number of Units Sold 222

Total Sales $6,660.00

Variable Expenses $2,843.82

Contribution Margin $3,816.18

Fixed Operating Expenses $3,514.32

Pre-Tax Profit $301.86

Taxes @ 15% $45.28

Net Profit $256.5817

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Start up ingredients and materials

BJ’s $150.00

Computer and Cell phone

Rent-A-Center/ T-Mobile Already own

ServSafe Certification Culinary School $350.00

Partnership Agreement Weber & Myers, LLC $150.00

Business Cards Vistaprint.com $19.99

DBA City of Hartford $10.00

Total Start-Up Expenditures$660.00

Cash ReservesEmergency Fund $ 330.00Reserve for Fixed Expenses $ 878.58

$1,868.58Total Start-Up Investment18

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$256.58 $6,660.00 X 100 = 4%

$256.58 $1,868.58 X 100 = 14%

$0.04

$0.14

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Financing Strategy

Source Amount Debt Equity

Personal Savings $1,000.00 x

Relatives/Friends$868.58 x

Totals $1,868.58

$1,868.58Total Start-Up Investment

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Business Responsibility& PhilanthropyPhilanthropy

o We plan to give 3% of our net profits to UNICEF Humanitarian Hunger Relief For Children.

Business Responsibilityo Advertising it on the company website.

o On posters around the community.

o Putting it on our business cards.

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Business & Personal GoalsTry and hire employees

to help our business run faster and smoother

Create contests to help with business sales and reputation

We plan to go to college to further our education

We plan to part-time run the business to earn extra money during our college years

Business Personal

Open a store front or studio where we could work in a business environment

Expand to neighboring states other than CT

Shor

t-Ter

mLo

ng-T

erm

J: I plan to major in law and part-time run the business with my partner

S: I plan to major in Physical Therapist and part-time run the business as well

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There’s a little DEVIL in every bite.

Thank you for your consideration.

Devilish Delights

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www.Devilish-Delights.webs.com Website Under Construction!!