Development Stages in the Domestic Egyptian Dairy Industry
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Transcript of Development Stages in the Domestic Egyptian Dairy Industry
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 1
Dairy Science Department
Faculty of Agriculture
Cairo University
25 July 2017
Dr. Sherif AnisProfessor , Dairy ScienceFood & Dairy Consultant
Development Stages in the Domestic Egyptian Dairy Industry
Let us Brief Up the StoryOf Development Stages
in Few Slides …….
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 2
Domestic Dairy
in
Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 3
Dairying in Egypt
is a Very Old Experience ….
Cheese
Grain-Stone
Fossils
Dairy Industry in Egypt is a Mankind-Old (B.C.)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 4
Up to Early
Selling Milk Directly from Cows,
was Normal in the Streets
Boiling
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 5
Still; Some Unhygienic Ways
of Raw milk Transportation are adopted
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 6
Still; Street Raw milk is Sold !!!
Unhygienic ways of Raw milk Handling !
Still …. Using Humble Village dairy (Obsolete) Practices
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 7
Butter churningContainers of
Natural Souring
Butter
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 8
Same Traditional Kareish Cheese Still Ongoing !
Mesh Cheese
Still ……We Suffer from Low Quality Cheese
Made in Unlicensed Locations !!!!
Low quality Powder milk mixed with Low quality raw
milk (Containing illegal preservatives such as :
(Formalin, H2O2, Meta-bisulphites, Ammonia ….etc.)
Taking Cream out !!!!!
Adding Starch, Gelatin !!!
Camouflaging Flavors
Carbonates
Cheap Stabilizers
Cheap Emulsifiers
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 9
Laundry
Cheese !!
Reduced
COGS
Inferior Quality Product
However, Raw milk Cycle In Egypt
is Still Quite Random !!!!!
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 10
Producer (Farms)
Collection Dealers Small
Centers Factories
FACTORY
Consumer
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 11
YET…There is HUGE and
Remarkable Development
In The Domestic
Dairy Industry In Egypt
Misr Milk & Food Company (Manpower Institute)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 12
- 9 Factories
- Many small and big milk
Collection Centers
- Good Fleet supply chain
- Almost : All dairy products
- Hundreds of Outlets
As a matter of fact, Actual industry started in the 60’s
Pioneering Companies
Milky Land
Juhayna
Domty
Elmisrieen
Enjoy (Dolci)
Dalla (Nubariah)
Green Land
Faragalla
Sadafco
Sakr
Arab Dairy (Panda)
Katilo
Dina Farms
LabanitaDr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 13
Then Modern industry started in the 80’s
Milky Land
Some International Brands are NOW in Egypt :
Nestle
Arla
Al Marai
Danone
Campina
La Vache quirit
Kraft
….. etc
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 14
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 15
1- More Focus on Milk Collection Centers (Hubs)
SmallBig
Some Features of Development Progress
Quickly ……
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2- Better Raw Milk Transportation
3- Many Good Medium-Size Factories
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 17
Mainly :
2 Cheese Types
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 18
Domiati Cheese (FETA)
The Main Soft Cheese in Egypt
Famous
Ras: The Main Hard
Cheese Type in Egypt
Ras Cheese (We Call it Roomi )
(Similar to Kefalotere Cheese)
Dr Sherif Anis 0122-314-709019 CFI & MPOC Seminar 25 July 2017
Famous
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 20
4- Many Modern & Multi - Products Factories
5- UF Introduction to Feta Cheese Making
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6- Many Cheese Varieties are now Available
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7- Also, Introduction of New Cheese Categories
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 23
Low Salt cheese (Light)
Vegetable Oils Involvement
Low Fat and Fat-Free cheese
Flavored cheese
Spreadable cheese types
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 24
8 - UHT Expansion (Tetra Pak & Combibloc)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 25
Tetra Pak
Combibloc
Elopak
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9 – Using Almost all Types of Caps / Closures
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10 – Production of Economic UHT milk Pouches
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11 - Also, Packaging in Plastic Bottles
HDPE and PET
12 - Many Healthy Fermented Products
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13 - R & D : New Products Innovations
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 30
Many Functional Food products
Probiotics and Prebiotics Introduction
Wide range of Flavored dairy products
Research on Encapsulation and Nanotecnology
Realizing some Omega products
……. etc
and ….. Lots of Ice cream Products
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 31
Dairy Business Figures
and Statistics
in Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 32
Now….Egypt Dairy Industry in Numbers
1) Investment in dairy is more than 4 - 5 EGP Billion
2) Dairy Market Size is Almost 400 - 500 EGP Billion
3) More than 200 Medium to Big Factories
4) Small dairy Labs are more than 4000 !!!!!!!!
5) Dairy-Self Sufficiency in Egypt is around 70-75 %
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 33
We mainly Eat Milk rather than Drinking
15-20 % 80-85%
Per capita Consumption
is Very low In Egypt !!
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 34
Raw Milk Production in Egypt
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Total Around 5.5 Million Ton
Cows
Buffaloes
Thanks to Dr Reda Abdel Galil
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- About 50% of the produced milk is used for cheese making,
- 80% of cheese is still produced in the Traditional Way.
- 80% of cheese is made out of RAW milk !!!!!
- Drinking Milk Sales increased by 19% in 2016.
- In 2015, Juhayna dominated Drinking Milk Market (46% MS)
- Same year, Arabian Food Industry (Domty) led cheese,
Recording a MS of 10%.
- In 2016, Yoghurt and Sour milk Products Grew by 18%.
Present Status of Dairy in Egypt
Average Production in Egypt 2015 - 2016
Soft cheese50%
Hard cheese
8%
Processed cheese
12%
UHT milk30%
Sales
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 37
80,000Tons
500,000Tons
120,000Tons
300,000Tons
9% Growth in 2016
(Seems to be )
5030
812
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 38
Thanks to Dr Reda Abdel Galil
Generally : Raw milk is Comparatively Expensive in Egypt
Cheese production in Egypt
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Thanks to Dr Reda Abdel GalilGrowth of 9 % in 2016
Channel Split
Dr Sherif Anis 0122-314-709040 CFI & MPOC Seminar 25 July 2017
Dairy Regional Split
Dairy Market Overview in Egypt
Mainly
Small
Shops &
Groceries
Mainly
Cairo &
Alex.
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 41
Egypt is the Biggest White Cheese Market
for Tetra Pak (World wide)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 42
Thanks to Dr Reda Abdel Galil
Egypt is a Main Cheese Exporter
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 43
Number of Dairy Farms
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 44
Quick SWOT ANALYSIS Of
Dairy Industry in Egypt
&
Recommendations
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 45
Strengths
Cheap Manpower
Availability of Technical Skills
Comparatively Cheaper Energy
Growing Local Demands
Raising Cattle is an Old Practice
Traditional Products are well known
Good Chances for Exporting
New Investment Law Advantages
Bank Loans are more easy : STL, MTL, LTL
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 46
Weaknesses
Low EGP Purchasing Power
Low Currency Value of EGP
High Cost of RM & PM
Fragmentation (Scattered) of Animal Wealth
Animal Feeding problems (Cost & Quality)
Milking Automation is not well-practiced
The need to Upgrade Animal Breeds
Loose milk (Street milk)
Lack of Consumer Health Awareness
Below-Average Logistics
The Cooperative Systems are Absent
No Governmental Support
Some Legislation Weaknesses
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 47
Opportunities
Increased Raw milk Production
Modern Technology is available
Infra Structure is going Better
Marketing Channels have been Improved
Improved Hygiene Standards
Establishing Cooperative Societies
Good Training Programs
Privatization is Generally Encouraged
Improved Consumer Awareness
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 48
Threats
High Cost of inputs and Custom Duties
Cost of good Breeds is very high
Rapid changes in worldwide Technology
Licensing Measures are Not that Tight
No Government Strong Subsidy
Quality and Safety Controls are Weak !
Some markets Banning (i.e. Europe)
Most of RM and PM are Imported
Market Dumping from some Countries
Consumption & Market trends
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 49
Status & Recommendations
Better Control on the Manufacture of cheese from Raw Milk
A ‘ Code Of Practice ’ needs to be developed to ensure the Safe Manufacturing
An Education Campaign needs to be delivered to the Consumer
The Marketing , Branding and Promotion of Egyptian’s traditional cheese to
improve its Competitiveness in both Domestic and International Marketplace .
Research on New and traditional Packaging Options for our Artisanal Products
will also have a better effect on the way of cheese Distribution.
1 / 3
Consumption & Market trends
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 50
Status & Recommendations
Encouraging the investment in medium and big milk Farms
Creating good link between Industry and Academic Research centers
Activation the Supreme Committee of Food Safety (Newly Established)
Solutions to Minimize industry Wastes
More focus on Buffaloes improvement (Qualitatively and Quantitatively)
Utilizing the Idle Capacities in existing Factories
Upgrading and improving raw milk Collection and Cooling Dynamics
More Investments in RM and PM local manufacturing
2 / 3
Some Legislation weaknesses in soft Cheese SPECS
Egyptian Standards 1008-12 /2005
Must be amended :- Precise Minimum Protein Content
(Not as an Advice : to be around 10 %)
- Precise Maximum Lactose Content
(Not as an Advice : to be around 4.5 %)
- Specifying the allowed Preservatives
( Not the non allowed !! )
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Status & Recommendations 3 / 3
This is My point of view,
I might have Not Considered someValid issues
I am sure that most of you have
More Fruitful Points to Enrich
the Industry Portfolio………
(((( This why people always MEET … ))))
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My Last Slide
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 2017 53
Best Regards : Sherif Anis
[email protected] +20-122-314-7090