PRODUCT DEVELOPMENT

Jess Britton

When I was looking at the can that I designed, I decided that it would be best

to try if I could use this design in my advert. I made the background blue, and I

put in orange and blue bubbles, similar to what I did for my drink can. I believe

that this idea worked quite well, and I could use this for a basis for my advert. I

believe though that I need to try out a few different ideas, because I believe

that this design is quite basic and it might not interest many people. For my

next idea I might use an image, edit it, then make sure people know what the

advert is for. I might use the same ideas that have been used in the original Irn

Bru adverts, but change them so that they might draw in a different type of

audience. I believe that the advert that I have made would work for an Irn Bru

advert, but I think its missing something that would draw people in.

I decided that for my second advert idea I needed to find an image that would fit in with

the copy that I was going to use. I decided that I needed an image that represented

Scotland, and I found this image that worked well. I decided on using this image for my

advert because it clearly shows what the focus of the advert is about. I found a font that

blended in with the image, and I believe that making this look like part of the image

works best, because its quite subtle. However looking at the finished product, I can see

that I could find an image that is more complicated. The aspects that worked best in this

advert however was the fact that I could tell a story without too much going on. However

if this was a real advert, people won’t take much notice of it. If I was to use this image

again I would edit it, I would change the overall colours, the sky and I would also cut out

the image of the mountain and put it on a different image. I would most likely use a

different image for the advert, because there isn’t much that I could do with this.

When I was creating this advert, I decided that I could create two adverts that were

a bit different. For example with this one the advert would be on a double page spread.

When I was looking for an image for this advert, I wanted to get an image that

represented Scotland, so I looked up images of Scottish landmarks and buildings and I

found this image. When I loaded it onto Photoshop I decided to change the vibrancy,

the colour of the flag and use the slogan that I chose. I decided that the second advert

that I created wasn’t appealing enough, so I found an image that had a few different

things going on to draw the viewer in. I believe that this image worked quite well

because its simple, but the use of the scottish flag would draw people in. If I was to do

this advert again, I would change the image to something even more simple. I might

use the image of the Scottish flag, but produce a black or blue background and have

the flag as the focus.

I decided that I could use the same advert, and create something that could go on one page.

Since there was no place to put the image of the can that I made, I decided to cover the

image with the can, change the opacity and change the look of the advert. When it is printed

in magazines I would make sure that the top layer is printed onto clear plastic, so that it

would look similar to the image that I created on Photoshop, and you could move the top

layer so you can read what's on the bottom. I decided to make this top layer because I

couldn’t fit the image of the can that I produced on the advert itself. If I was to make this

advert again, I would design it the same as the first advert that I produced with the same

image. I believe that if I did this the whole advert would be more appealing, and more people

would take an interest because its not a landscape photograph. However I believe that this

finished advert works quite well because it clearly shows what the advert is about and what

the focus is, and the image ties in with some of the adverts that Irn Bru have made previously.

These last two adverts are the ones that I’m going to use. They work well as a pair

and they would work in a whole range of magazines. I believe that people viewing

these adverts will be able to make connections between the two, because even though

they have been designed and laid out a bit differently, overall they both look the same.

Even though they don’t show that the drink is an energy drink, the advert shows that

the drink is Scottish, so that people would be able to link the two, because Irn Bru is a

well known Scottish drink. If I was to do this whole project again I would make sure

that I don’t pick out images from the Scottish countryside, or if I do I would edit them

so they look almost surreal, so they draw in a whole range of audience types.