Development of a marketing plan to attract foreign investments to the company

Performed by: Alina Chernaya IE-09-01Scientific supervisor: Cand. Sc.(Economics), Associate Prof. Diadko I. A.Language consultant: Cand. Sc. (Pedagogy), Associate Professor

Miasoid G.I.

Dnipropetrovs'k Alfred Nobel University

Department of International Economy and Economic Theory

Contents

• Section 1. Theoretical basis for development of a

marketing plan to attract foreign investment to the

enterprise

• Section 2. Evaluation of economic performance of

LLC "LAN" and analysis of the existing marketing

plan

• Section 3. Ways of improving a marketing plan to

attract foreign investment in LLC "LVS"

Subject, object, goals, objectives of the diploma project

A subject of diploma work is developing a marketing plan to attract foreign investment to the company.An object of research is LLS “LVS”.The goals are: creation of projects for foreign investments.Tasks:•abstract analysis of the basic theoretical concepts of marketing strategies; •analysis of the current state of the enterprise; •analysis of the investment climate in Ukraine and the furniture market of Ukraine; •analysis of the competitive environment of the company; •development of investment projects and recommendations for increasing the flow of investments to the company.

Basic theoretical states

• Investment is the amount of money invested in financial

instruments or investment real assets that can generate income to

its owner in this form.

• Foreign direct investment is foreign investment, the size of more

than 10 percent of the share capital, giving the concerned party the

right to participate in enterprise management.

• Marketing plan is a document which sets out the basic goals of

marketing and ways to achieve them. The plan contains a set of

measures needed to achieve the goals, their content, resourcing,

and the scope, methods, sequence and timing of various kinds.

LLC “LVS”

Ukrainian-American company "LVS" entered the furniture

market in May 1997. It is a large-scale production of

upholstered furniture in combination with a developed

distribution network. Distribution policy is divided into three

areas: own shops, dealer network and creation of a salon

franchisee network.

SWOT-analysis of LLC “LVS”Strengths: Opportunities:

1. Recognizable brand2. Qualified staff3. Assortment line4. Geography of the business5. Production capacity6. Net sales structure7. Quality of products8. Service (Retail)

1. Dealer network development, development of new markets (export)

2. Development of the company price range offers

3. Developing the company marketing component

4. Setting up the systems in the enterprise

5. Introduction of new technologies into production

Weaknesses: Threats:

1. Financial motivation 2. Sharp seasonal fluctuations in sales 3. Pricing4. The minimum package of franchisee support. No single format of franchisee interior5. Executive discipline6. Lack of communication between services

1. Unstable labor market2. Unstable economic and political situation 3. Taxation 4. Legal factors 5. Falling real estate market 6. High interest rates on mortgage loans

Offers

The first project is investment into human capital.

CFOs will be learned to redistribute financial flows between the

brahcnes, thereby reducing the need to attract loan funds by the help

of training.

Calculation of the rate of "return on investment“(ROI):

ROI = (Increase revenue - Cost of training) Cost of training

Offers

Staff Training Recommendations have two alternatives: •Teach staff of the department the finance and economic methods of budgeting activity;•Learn management techniques of active sales (sales funnel).

Offers

Another project is a realization of an online store.

Need to develop a conceptual site that meets the demanding

consumer: stylish design, corresponding TM “LVS", available

visual information, the simplicity and ease of perception in

order to work with existing products.

Calculation of economic efficiency

Fin.

res.

July August Sept. Oct. Nov. Dec. In all

Sales

volume

120000 150000 170000 200000 350000 400000 1390000

Gross

profit

60000 75000 85000 100000 175000 200000 695000

Costs 155500 52400 52400 53400 53400 54400 421500

Profit -95500 22600 32600 46600 121600 145600 273500

Investment into online store will be returned after 4 month.

THANK YOU FOR YOUR ATTENTION!