DEVELOPMENT COMMUNICATION

(SULATING PARA SA BAYAN AT MAMAMAYAN)

The art and science of human communication applied to the

speedy transformation of a country and the mass of its people from poverty to a dynamic state of

economic growth that makes possible greater social equality

and larger fulfilment of the human potential.

NORA QUEBRAL, UP Los Baños

A philosophy of service which the Department of Public Information has

evolved to guide in its work.

It is communication for planned change,

communication that consciously promotes

development – that is meant first of all, to diminish poverty, unemployment and inequality.

Much of it is the communication of new

technology, both material and social.

Community participation

Information dissemination

Persuading people to change their habits, lifestyle or ways of thought

Social mobilization

To change levels of knowledge, attitudes and skills in relation to specific goals

DEVCOM

Source

Message

Receiver

Channel

GOVERNMENT

The master planner and the implementer of development

PRIN

T • Columns on agriculture, legal matters, health, medical info, business and finance TE

LEVI

SION

• AGRI Tayo Dito

• Kabuhayang Swak na Swak

• Salamat Dok

RADI

O • Block time on health and medicine, livelihood, agriculture, etc.

DEVCOM IN PH VS. DEVCOM IN DEVELOPED COUNTRIES

ASIAN• Teacher training (education)• Employment• Agricultural technology• Agri-business

WESTERN• Systems engineering• Transportation• Banking and investments

AUDIENCE

ENVIRONMENT

TECHNIQUE

CONTENT

According to Press Foundation Asia, these subjects focus on audience’s attention whose environment is burdened with poverty, inequality and injustice.

• Agriculture• Aviation• The City• Crime• Defense• Energy, science and technology• Government plans, budget, housing• Industry, tourism• Manpower• Multinational organizations

• Public health• Shipping• Weather• Air, trade, foreign investment• Community development• Consumerism, taxation• Education• Environment• Agrarian reform• Minorities, population, social welfare

HOW TO WRITE DEVCOMPAANO IMBENTUHIN ANG BAGAY NA ITO

(PARA SA BAYAN AT MAMAMAYAN PA RIN!)

AUDIENCE(non-

technical)

Scientific, political,

economic, business

jargons/technical terms

TRANSITION

POPULARIZATION

VISUAL AIDS/GRAPHICS

• Humanize the context.• Simplify technical terms.• Use shorter and simple sentence structures• Keep in mind your purpose in writing.• Let purpose in writing guide your selection of material, manner of

presentation, choice of channel• Observe basic principles of good writing (economy, variety, emphasis, clarity)

DEVCOM IN CAMPUS PAPERS

• Media for development• Train budding writers• Become dependable forums, communication links and feedback

among schools, community and government• Disseminate and interpret socio-economic development program of

the government• Advance goals of education and culture

• Act as accurate and fair vehicle of info of school policies, programs and activities to the studentry and community

• Act as information arm of the government (e.g. K-12 program)• Focus interest of readers on events of national and international

significance• Arouse interest of readers by printing entertaining activities

DEVELOPMENT COMMUNICATIONJanuary 19, 2015

Thank you for listening!