Developing the Chinese Shopper By: Carolyn Petty President TaxFree Shopping.
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Transcript of Developing the Chinese Shopper By: Carolyn Petty President TaxFree Shopping.
Developing the Chinese ShopperBy: Carolyn Petty
President
TaxFree Shopping
Overview What is TaxFree Shopping? ONE STOP SHOP! VAT Tax Global Blue
Goals Create a “Texas Shopping
Market” for number ONE international shopping community!
Showcase the benefit TaxFree Shopping!
Educate Tour Operators, the Chinese public as to the size and incredible Texas Retail / High End Shopping at reasonable costs!
Strategies and Tactics
Study Chinese culture and identify their needs, wants and patterns Hired Chinese-speaking
representatives Translate print media into Chinese Luxury, outlet, life-style shopping
centers Develop and promote total package
of Texas activities Promote the TaxFree Shopping!
PR & Marketing Promotions
Full service representation in China
trade shows
sales mission
sales calls
social media
Partnerships
Texas Tourism
Brand USA
Shop America
Tour Operators in country
USA inbound Receptives
Print Media:TFS Luxury Travel Magazine-China Edition
Includes:
City tabs providing tourism-specific destinations and top shopping experiences in each area.
Shopping center directory
Fully-translated
Distribution:
Beijing, Hangzhou and Shanghai, China; and Taipei, Taiwan
Select airline VIP lounges,
Trade shows & sales missions
Picture of Cover
Print Media:Chinese Brochures
Produced to wholly represent each region and their respective shopping opportunities in Simplified Chinese.
Print Media:
Newsletter: The Re-Teller Chinese Media Kit For the Chinese market to truly
understand our product, the TFS media kit was fully translated into Chinese.
Social Media
Largest Chinese microblog service
505 million users
Zanbai
Highlights top shopping destinations around the world
Dallas and Houston
Special Events: International Sales Missions
China
Guang Zhou
Shanghai (3)
Hong Kong
Beijing (4)
Hangzhou
Japan
Tokyo
South Korea
Seoul
Indonesia
Jakarta
Taiwan
Taipei
Trade Shows: JATA
CITM
4 trips to Asia this year: Sales MissionsTexas TourismGreater Houston CVBDFW AirportEast West Marketing
Special EventsAir China Promotion Partners: Greater Houston CVB, Air China,
The Galleria, Westin Galleria Hotels, TaxFree Shopping
Passengers on CA 995 & 996 (Beijing to Houston) were eligible for special offers
Chance to win round-trip ticket (Lucky Draw)
Sino-Economic Conference Shopping Trips
2 shopping trips to NorthPark Center
Creative By including major initiatives from the multi-market international
program and redefining them to fit the Chinese market, TaxFree Shopping has doubled its Chinese business in 2014.
Trackable Results
12,000 – 2013 40,000 Chinese shoppers processed
year to date 2014 Average spend of Chinese Shoppers
utilizing TaxFree Shopping services: $3,500
ALGERIA0.09%
ANGOLA1.19%
ARGENTINA0.39%
AUSTRALIA1.15%
AUSTRIA0.01%
BAHAMAS0.10%
BAHRAIN0.08%
BELGIUM0.06%
BELIZE0.38%
BOLIVIA0.12%
BRAZIL3.00%
CAMBODIA0.11%
CANADA1.39%
CHILE0.02%
CHINA38.68%
COLOMBIA0.30%
CROATIA0.01%
CYPRUS0.01%
DENMARK0.24%
ECUADOR1.10%
EGYPT0.48%
EL SALVADOR0.03%
EQUATORIAL GUINEA0.32%
FINLAND0.03%
FRANCE0.56%
GERMANY0.23%
GREECE0.37%
GUATEMALA0.69%
HONDURAS0.65%
HUNGARY0.06%
INDIA0.61%
INDONESIA0.74%
IRAN0.29%
IRELAND0.07%
ISRAEL0.12%
ITALY0.43%
JAPAN1.66%
JORDAN0.04%
KAZAKHSTAN0.52%
KUWAIT1.63%
LEBANON0.06%
LIBYA0.05%
LITHUANIA0.01%
LUXEMBURG0.02% MALAYSIA
0.97%
MALTA0.01%
MARSHALL ISLANDS0.04%
MEXICO8.54%
MYANMAR0.71%
NEPAL0.10%
NETHERLANDS0.39%
NEW ZEALAND0.08%
NIGERIA11.48%
NORWAY0.98%
OMAN0.08%
PAKISTAN0.06%
PANAMA0.10%
PERU0.26%
PHILIPPINES0.15%
POLAND0.06%PORTGUAL
0.63%
QATAR1.50%
ROMANIA0.00%
RUSSIA1.88%
SAUDI ARABIA1.38%
SCOTLAND0.02%
SERBIA0.02%
SINGAPORE1.93%
SLOVENIA0.02%
SOUTH AFRICA0.18%
SOUTH KOREA1.02%
SPAIN0.24%
SURINAME0.00%
SWEDEN0.31%
SWITZERLAND0.01%
SYRIA0.06%
TAIWAN1.32%
THAILAND0.51%
TRINIDAD AND TOBAGO0.13%
TURKEY0.93%
TURKMENISTAN0.12%
UKRAINE0.18%
UNITED ARAB EMIRATES2.96%
UNITED KINGDOM1.55%
VENEZUELA0.64%
VIETNAM0.32%
YUGOSLAVIA0.01%
ZAMBIA0.03%
Other18.09%
TOTAL TAX REFUNDED MAY 2014:$191,060.06
APPROXIMATE GROSS RETAIL SALESMAY 2014: $4,631,759.03
Top stores by revenue 1. Apple
2. Tiffany & co
3. Michael Kors
4. Neiman Marcus
5. Coach
6. Macy’s
7. Best Buy
8. Gap/Old Navy/ Banana Republic
9. Tommy Hilfiger
10.Burberry
11.Nordstrom
12.Victoria Secret
Top stores by volume of receipts
1. Macys
2. Apple
3. Tommy Hilfiger
4. Best Buy
5. Victoria Secret
6. Gap/Old Navy/ Banana Republic
7. Coach / Michael Kors
Fun Facts
I-Phones Victoria’s Secret 80 people, 4 hours = $110,000.00 Food Texas – Dallas Average Spend The Label ….the box! Ending with ……2013-2014 traffic tripled!
BEFORE
AFTER
Thank you!
Carolyn Petty
President
TaxFree Shopping
O: 214-368-9067