Developing the Bankwest Heroes Employee Recognition Brand
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BANKWEST EMPLOYEE RECOGNITION PROGRAM Developing the Heroes brand Incentive Marketing Association Award Winner 2013
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21-Oct-2014 -
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Find out how Bankwest found success with a fun and engaging employee recognition brand that has defined their strategic priorities and manifested itself throughout their entire organisation – from effectively providing a single, consistent identity for recognition and incentive activities to impacting how their employees interact with each other day to day.
Transcript of Developing the Bankwest Heroes Employee Recognition Brand
BANKWEST EMPLOYEE RECOGNITION PROGRAMDeveloping the Heroes brand
Incentive Marketing Association Award Winner 2013
When creating a solution for almost 5,000
Bankwest employees,
it was always going to require a big idea.
It needed creative thinking and a great brand,
It needed creative thinking and a great brand,
to get everyone on board and drive the organisation’s strategic priorities.
The program had to make each employee’s day,
THANKYOU
THANKYOU
The program had to make each employee’s day,
by providing them with the chance to be a ‘hero.’
THANKYOU
THANKYOU
The concept needed to be contagious.
The concept needed to be contagious. And one which absolutely everybody could relate to.
So the ‘Bankwest Heroes’ brand was developed
So the ‘Bankwest Heroes’ brand was developed
with a unique way to bring each strategic priority to life.
From the program’s logo to all aspects of the website,
From the program’s logo to all aspects of the website,
there is evidence of ‘Bankwest Heroes’ everywhere.
They support the nomination criteria.
They support the nomination criteria.
And are front and centre on email communications.
They provide a way to say thanks with ‘hero mail’;
They provide a way to say thanks with ‘hero mail’;
which is a small token with a huge impact.
But there’s not much use in a great brand, if no one
knows about it.
Bankwest needed a superhero sized launch,
To create the biggest bang
possible.
A ‘Heroes’ screensaver was loaded onto the computer
of every employee.
An animated ‘Heroes’ video was created
An animated ‘Heroes’ video was created
to provide a different take on what the program was all about.
A ‘heroes’ user experience recording was made
A ‘heroes’ user experience recording was made
to run through the ins and outs of how it works.
And everyone got involved to put on a ‘Bankwest Heroes’
kick-off event
And everyone got involved to put on a ‘Bankwest Heroes’
kick-off eventthat really got their people talking.
And now?
And now?Bankwest Heroes has found its way
into the everyday language at Bankwest.
‘I’ve heroed
you’
‘That’s worth
heroing’
And one lucky ‘Hero’ gets a congratulatory phone call every week
And one lucky ‘Hero’ gets a congratulatory phone call every week
from the Bankwest Managing Director.
It’s amazing what can happen to an organisation
It’s amazing what can happen to an organisation
when everyone has the chance to be a hero.View the full case study
