Developing Pricing Strategies - Part 1 of 5
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Developi ng Pricing Strategi es 1 o f 5
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Transcript of Developing Pricing Strategies - Part 1 of 5
Possible
Reference Price
s
Fair Price - what they think is fair
Last Paid Price
Upper Bound Price – maximum amount they will spend
Lower Bound Price – amount below which product seems inferior
Competitor Price
Future Price
Usual Discounted Price
Created by Ronak Jain, NIT Surat, during an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com