ORGANIZATIONAL CULTURE VS. ENGAGEMENT

THE WAY WE DO THINGS HERE(based on strategic emphasis)

HOW OUR PEOPLE FEEL ABOUT IT(working the way we do here)

VALUES

DRIVING STRATEGY INCREASING JOB SATISFACTION AND COMMITMENT

CULTURE ENGAGEMENT

ORGANIZATIONAL CULTURE VS. BENEFITS

THE WAY WE DO THINGS HERE(based on strategic emphasis)

ADDITIONAL GUIDES & BOOSTERS(based on values and strategy)

VALUES

DRIVING STRATEGY DRIVING GOALS & OBJECTIVES

CULTURE BENEFITS

DEVELOPING CULTURE

RECOGNIZE  YOUR  DOMINANT  CULTURE

www.hee.bo/about-ocm/

1

DEVELOP A CLEAR  UNDERSTANDING OF YOUR CURRENTCULTURE AND  THE DIRECTION Where are the changes and are they big?

2

KEEP YOUR MIND IN THE OBJECTIVE

What you are developing is the organizational behavior:

”how we do things here”

3

MOVE RAPIDLY FROM ANALYSIS TO ACTION

REQUIRE C-LEVEL COMMITMENT

4

SELECT DEVELOPMENT THEMES AND STICK TO 

THOSE

REACH MUTUAL  AGREEMENT

STOP THE PRESS,  START THE DIALOGUE

EVALUATE  &  COMMUNICATE

 DEVELOPMENT ON A  MONTHLY BASIS

INVOLVE OPINION LEADERS

TRACE BARRIERS OF  CHANGE

IN BUSINESS PROCESSES

TAKE ADVANTAGE OF BEHA-VIORAL PSYCHOLOGY: PUT 

COPY-CORRECT-ENCOURAGE IN PRACTISE

MAKE YOUR CULTURE TANGIBLE5PUT MISSION DRIVEN  VALUES  INTO HIRING CRI-TERIA

VISUALIZE YOUR CULTURE IN PICTURES, CARTOONS

CREATE INSPIRATIONAL VIDEO CLIPS ”BEHIND  THE SCENES” - ANIMATION WORKS BEST

COMMUNICATE YOUR  CULTURE IN BRANDED GEAR AND GIMMICKS

DEVELOP NETWORKS AND  INTERACT WITH LIKE MINDED  PEOPLE TO SHARE ABOUT YOUR CULTURE

STORIFY YOUR CULTURE  AND SHARE IT REGULARLY ONLINE

ABOUT HEEBO

Finnish startup (2010)

Developing and marketing an online solution, the HeeboApp, for developing organizational culture and matching minds with missions.

Founded by Susanna Rantanen

www.hee.bo