Developing Micro Businesses for the Market_ Myths and Realities

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    Workshop onBusiness Development Services (BDS)for Microenterprises

    (Bacolod City May14, 2008)

    DEVELOPING MICRO

    BUSINESSES FOR THE

    MARKET:

    Myths and Realities

    ROBERTO S. CLAUDIO SR.

    Chairman Tobys Sports

    Past President Philippine Retailers Association

    2007 Finalist Entrepreneur of the Year

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    Myths and Realities About Microfinance

    Common Pitfalls of Project

    Implementation by Banks and

    Social Services Agencies*

    * UNDP Microstart Initiative based on what has been

    learned about the design of microenterprise projectsover the last 20 years.

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    Myth: Micro entrepreneurs need to becared for because they are poor.

    Reality:

    Micro entrepreneurs are

    knowledgeable about theeconomy. They often have

    years of experience in their

    trade working with dedication

    and determination. Belief in the

    intelligence and knowledge of

    clients is critical.

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    Myth: Microenterprises are redundantactivities that should be replaced by largerbusinesses employing many people.

    Reality:

    Microenterprises are viable.

    Locally important activities that

    should be upgraded. Thesesmall-scale economic activities

    are valid business activities to

    be taken seriously.

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    Myth: Interest rates to the poor need tobe subsidized.

    Reality:

    Microfinance rates of interest

    must reflect operating costs to

    achieve sustainability.Organizations making large

    numbers of small loans will

    have high transaction costs and

    thus need to charge rates thatare higher than commercial

    rates.

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    Myth: Credit alone is useless. It mustbe packaged with training, marketing,technology and other services.

    Reality:

    Although programs, which packaged credit

    with other services, may seem ideal, they

    require large subsidies and have proven to

    be largely unsustainable. The minimalistapproach used by the Grameen Bank and

    many others has shown that clients can

    use credit in small amounts to start or

    improve the profitability of

    microenterprises. Providing marketing andmany other areas of services are valid, but

    best managed separately.

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    Myth: The poor cannot be trusted with

    credit. The consumption needs of the poorare so pressing that any loan will fit its wayquickly to consumption.

    Reality:

    The high repayment rate ofmillions of microfinance clients

    is empirical proof that the poor

    are creditworthy.

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    Myth: The poor are unable to save.

    Reality:

    The high rate of savings

    reported by many microfinance

    clients is empirical proof that the

    poor are credit-worthy.

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    Myth: Poverty has a crippling effectrendering the poor unable to improvetheir condition.

    Reality:

    The remarkable

    success of institutions lending

    over 10 million clients aroundthe world, the vast majority of

    whom are below the official

    poverty line proves beyond

    doubt the ability of the poor toimprove their lives with their

    own ingenuity and drive.

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    Micro entrepreneurs to Big Business:

    Results from many countriesdemonstrate that very small-

    scale farmers, traders and

    artisans living in rural and urban

    areas can put small loans togood use. Extending small

    amount of credit, along with

    appropriate encouragement and

    orientation leads to significant

    increases in income, production

    and employment.

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    IF MICROENTREPRENEURS HAVEMYTHS AND REALITIES ..BIGBUSINESS ALSO HAVE THEIR MYTHSAND REALITIES TO SHARE WITHMICROENTRENEURS.

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    Myth: Big Business do not want todeal with microenterprises.

    Reality:

    Major retailers will help displaymicroenterprise products will not

    purchase outright for a untested

    products. They will ask you to

    consign your product.

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    Myth: MOST microenterprise becomebig business.

    Reality:

    Few of them become big

    business. Most of them continueto stay as microenterprise.

    (Example: Walis ting-tingmaking will forever remain a

    microenterprise.)

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    Myth: Big business do not want toshare their know-how tomicroenterprises.

    Reality:

    They will and they do, except if

    you ask them to share formulas,

    proprietary technology and

    other trade secrets.

    Microenterprises should beready to find these

    opportunities.

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    ABOUT TO GO INTOMICROBUSINESSMENTORING

    Overcome Procastination Immediately How to Get out of Debt and Stay out

    How to Choose the Right Business for

    You

    Are You Ready to Start Your Own

    Business

    No Previous Experience Required

    (How to start a business if you've got noexperience, training or education in the

    industry!)

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    ALREADY STARTEDMICROBUSINESSMENTORING

    Making Your Home Business Work Characteristics of a Successful

    Entrepreneur

    It Takes Credit to Build Credit Starting a New Business --

    Actualizing Your Vision ( What are

    you good at What do you enjoydoing.)

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    MICROBUSINESS MOVING TOSMALL/MEDIUM BUSINESSMENTORING

    1. Why Should You Have

    a Business Plan?

    2.

    Networking -- How, Whyand Where

    3. How to Raise Capital to

    Fund your Business

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    WANT TO GO BIG-TIME!

    1. Understanding your

    Channel of Distribution

    2. How to Bar-code your

    Products

    3. Improving Inventory

    Management Systems

    4. Raising Equity

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    Myth: Big-business does not care.

    Big Business care, we care I

    care. Thats why we are here.

    SERVICE TO

    HUMANITY IS THE

    BEST WORK OF

    LIFE.

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    THANK YOU AND GOODAFTERNOON!

    Workshop on

    Business Development Services (BDS)

    for Microenterprises(Bacolod City May14, 2008)