The skills to woo the world around you|

Cultural Intelligence and International Communication

WHY

Globalization

Business opportunities

Job OpportunitiesEmployee performance in diverse work forceTalent Improvisation

Tourism

Cross Country Relations

Understanding of diverse market

We all need it!

The ability to communicate successfully

across nations and be able to present oneself

as a global citizen

Dress like an Indian but talk like a British; think like an Canadian but present like a French; eat like an American but cook like an Italian; shop like a Saudi but work like a

Chinese; deal like a Thai but calculate like an Arab....the list is

endless

GLOBAL CITIZENSHIP

Otherwise, we could suffer from a

CULTURE SHOCK !

Ethnocentrism

Discrimination Stereotyping

Cultural Blindness

Cultural Imposition

Innate Attitudes &

Beliefs

Blocks to Cross-Cultural Communication

Hmmmmmm. So how can I develop cross-cultural Communication Skills?

A Seemingly natural ability of an outsider to interpret someone’s unfamiliar and ambiguous gestures in just the way that person’s compatriots & colleagues would, even to mirror them.

CQ

Head or Cognitive

Heart or Emotional

Body or Physical

Sources of CQ

USING CQ

Knowledge

MotivationBehavior

Bringing BEHAVIORAL CHANGE

Tell me more about yourself

My family makes something similar too, just a little less

spicy

Lets share our commonalities

Oh, You look great

Wish I could eat this too!

Should I introduce you to something different?

Patience

Motivation

Confidence

Bringing EMOTIONAL CHANGE

Socialization

Clothing

Food

Language

Bringing PHYSICAL changes

PERCEPTIONS

What is trendy in my culture could be your tradition and vice-versa. We must learn to analyse everything we see and hear through culturally sensitive lens.

Guess what

RED signifies in different cultures?

I can’t believe Genie has this question but anyways....

What has CQ got to do with the Corporate world?

“People from different cultures use their brains differently to solve the

same visual perceptual tasks”

-MIT researchers & Colleagues report in a brain imaging study

Culture-specific brain-activation pattern

Different communication styles

Different attitudes towards conflict

Different approaches to completing tasks

Different Decision-making styles

Different attitudes towards disclosure

Different approaches to knowing

What happens in a cross-cultural corporate environment?

Could lead to Chaos & Competition

Read more about these case studies

Smiling Barbie Dolls in Japan

Mc Donald’s first launch in India

Foreign Country Approach: Confirm to local customs

Empire Approach applies the home-based ethics to the new host situation

Interconnection Approach is based on the needs of the two parties/ companies which are interacting

Global Approach looks for what is good for the world rather than the local ethical customs.

APPROACHES

" Culture is more often a source of conflict than of synergy.

Cultural differences are a nuisance at best

and often a disaster.”     

Prof. Geert Hofstede, Emeritus Professor, Maastricht University

5-D Model

Cultural Dimensions

Individualism

Power Distance

Index

Long-Term Orientation

Uncertainty Avoidance

Masculinity

www.geert-hofstede.com/

Aspect India World

Power Distance Index

77 56.5

Individualism 45 40

Masculinity 56 51

Long-term Orientation

61 48

www.geert-hofstede.com/

I hope this presentation helped you understand Cultural Intelligence better. Do give me your feedback and any experiences you might have had which has to do with Cultural Intelligence and cross-cultural communication. Thank You.

Roma Kaur Ranahttp://www.linkedin.com/pub/roma-kaur/10/77b/752

http://ultimateconnections.blogspot.com/

http://www.youtube.com/user/Idexprograms