Developing Content Ideas that Actually Drive Traffic and are Keyword Driven
Transcript of Developing Content Ideas that Actually Drive Traffic and are Keyword Driven
There are two types of content…
the content you want to write
and the content your target market wants to find -
#truestory
Content MarketingSUCCESS
It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.
http://sugarrae.com/getit/socialimages
Social image sizes
https://yoast.com/wordpress/plugins/seo/
Social markup
“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford
Get your shit together
• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked
files!)• Work on conversion, bounce, etc. metrics on mobile
Desktop will never be bigger than mobile again
#truestory• 17.21% loss from desktop to mobile in one year, pushing
mobile devices to 50.62%
• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years
• Their mobile conversion rate is .23% vs. 2.43% on desktop
• Feeling any urgency yet?
“If you’re not building an email list?
You’re an idiot.”
Derek Halpern@derekhalpern
http://socialtriggers.com