DEVELOPING ATABLE TOP SHOW FROM SCRATCH

GUIDELINE TO CREATE YOUR OWN AND LESSONS LEARNED

JUNE 11, 2010

Standards

Certification

Education & Training

Publishing

Conferences & Exhibits JOINT DLC – LAS VEGAS

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SHOW

SO…YOU WANT TO HOLD A

AND YOU DON’T HAVE A LOT OF MONEY?

BUT YOU DON’T KNOW WHERE TO BEGIN…

??? $$$

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SHOW

SO…YOU WANT TO HOLD A

AND YOU DON’T HAVE A LOT OF MONEY?

BUT YOU DON’T KNOW WHERE TO BEGIN…

??? $$$

WELL TAKE HEART, WELL TAKE HEART, IT IT CANCAN BE DONE BE DONE SUCCESSFULLY SUCCESSFULLY WITH A LITTLE WITH A LITTLE HARD WORK!HARD WORK!

WELL TAKE HEART, WELL TAKE HEART, IT IT CANCAN BE DONE BE DONE SUCCESSFULLY SUCCESSFULLY WITH A LITTLE WITH A LITTLE HARD WORK!HARD WORK!

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WHY DO YOU EVEN WANT TO HOLD A SHOW?THEY ARE A LOT OF WORK, AND CAN TAKE A LOT OF

TIME!WHAT BENEFIT DO YOU EXPECT TO GAIN FROM A SHOW?

WHY?MONEY

NETWORKING

MEMBER TRAINING

NON-MEMBER TRAINING

GAIN NEW MEMBERS

REGIONAL EXPOSURE

VENDOR RELATIONS

SPONSOR RELATIONS

LETS START BY ASKING A FEW BASIC QUESTIONS

WHAT?

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DO YOU HAVE A LOCATION IN MIND?IS THE FACILITY CONVENIENT TO GET TO?GOOD ATTENDANCE WILL DEPEND ON IT!

WHERE?THINGS TO CONSIDER:

SHOULD IT BE MORE CONVENIENTLY LOCATED FOR

EXHIBITORS OR FOR YOUR ATTENDEES?

IS THERE EASY ACCESS? CLOSE TO HIGHWAYS? MASS

TRANSIT? AIRPORT?

LETS START BY ASKING A FEW BASIC QUESTIONS

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WHEN WILL YOU HOLD YOUR SHOW?DO YOU HAVE A DATE IN MIND? A TIME OF DAY?WILL YOUR SHOW BE ONE OR MULTIPLE DAYS?

WHEN?THINGS TO CONSIDER:

RESEARCH LOCAL AND REGIONAL SHOWS & EVENTS THAT MIGHT COMPETE FOR YOUR

ATTENDANCE ANDYOUR EXHIBITORS.

HOW LONG WILL IT REALISTICALLY TAKE TO PREP FOR YOUR

SHOW?

LETS START BY ASKING A FEW BASIC QUESTIONS

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WHO WILL YOU TARGET FOR EXHIBITORS AND SPONSORS? WHO MIGHT YOU WANT TO PARTNER WITH?

WHO WILL YOU PROMOTE TO FOR ATTENDANCE?

WHO?THINGS TO CONSIDER:

PROMOTE YOUR SHOW EARLY AND OFTEN.

HAVE PROMOTIONAL MATERIALS PREPARED.

BE PROACTIVE WITH YOUR SPONSORSHIP

OPPORTUNITIES

PROMOTE USING MULTIPLE MEDIAS

LETS START BY ASKING A FEW BASIC QUESTIONS

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HOW MUCH TIME WILL NEED TO BE COMMITTED?HOW MUCH MONEY WILL NEED TO BE COMMITTED?

HOW CAN YOU LEVERAGE RESOURCES?

HOW?THINGS TO CONSIDER:

COUNT THE COST BEFORE COMMITTING

BUDGET AND MANAGE THE MONEY TRAIL

BUILD YOUR TEAM

LEVERAGE RESOURCES, HUMAN, FINANCIAL, AND

ORGANIZATIONAL

LETS START BY ASKING A FEW BASIC QUESTIONS

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PUT QUITE SIMPLY…

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EXAMINE THE MOVINGPARTS OF A SHOW

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SHOW

FACILITY

FIREPERMIT

SHOWLAYOUT

SET-UPTEAR-DOWN

CONTRACT

INSURANCE

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SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

FIREPERMIT

SHOWLAYOUT

CONTRACT

INSURANCE

SET-UPTEAR-DOWN

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

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SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

TECHNICALTRAINING& OTHER

DIVERSIONSENTER-

TAINMENT TECHNICALTRAINING

TOPICS SPEAKERS

CO-LOCATEOPP’S

FIREPERMIT

SHOWLAYOUT

CONTRACT

INSURANCE

SET-UPTEAR-DOWN

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

ENTER-TAINMENT TECHNICAL

TRAININGTOPICS SPEAKERS

CO-LOCATEOPP’S

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SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

TECHNICALTRAINING& OTHER

DIVERSIONS

CATERER

CONTRACT

FOOD QUANTITY

SET-UP &DELIVERY

LIQUORPERMIT

FIREPERMIT

SHOWLAYOUT

CONTRACT

INSURANCE

SET-UPTEAR-DOWN

FIREPERMIT

SHOWLAYOUT

CONTRACT

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

ENTER-TAINMENT TECHNICAL

TRAININGTOPICS SPEAKERS

CO-LOCATEOPP’S

CONTRACT

FOOD QUANTITY

SET-UP &DELIVERY

LIQUORPERMIT

TABLETOP

SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

TECHNICALTRAINING& OTHER

DIVERSIONS

CATERER

EXHIBITORSAND

SPONSORS

SHOWPROMO

SALES

ONGOINGLIAISON

INSURANCE

SET-UPTEAR-DOWN

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

ENTER-TAINMENT TECHNICAL

TRAININGTOPICS SPEAKERS

CO-LOCATEOPP’S

CONTRACT

FOOD QUANTITY

SET-UP &DELIVERY

LIQUORPERMIT

SHOWPROMO

SALES

ONGOINGLIAISON

TABLETOP

SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

TECHNICALTRAINING& OTHER

DIVERSIONS

CATERER

EXHIBITORSAND

SPONSORSFIRE

PERMIT

SHOWLAYOUT

SET-UPTEAR-DOWN

CONTRACT

INSURANCE

CONTRACT

PRINTING

ELECTRICAL

FINALLAYOUT

LAYOUTTAKEOFF

ENTER-TAINMENT TECHNICAL

TRAININGTOPICS SPEAKERS

CO-LOCATEOPP’S

CONTRACT

FOOD QUANTITY

SET-UP &DELIVERY

LIQUORPERMIT

SHOWPROMO

SALES

ONGOINGLIAISON

TABLETOP

SHOW

FACILITY

CONVENTIONSERVICES

CONTRACTOR

TECHNICALTRAINING& OTHER

DIVERSIONS

CATERER

EXHIBITORSAND

SPONSORSFIRE

PERMIT

SHOWLAYOUT

SET-UPTEAR-DOWN

CONTRACT

INSURANCE

A SMOOTH

A SMOOTH

RUNNING

RUNNING

MACHINE!

MACHINE!