Developing a professional online presence as an academic
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Transcript of Developing a professional online presence as an academic
Developing a Professional Online Presence as an Academic
Sue Beckingham | @suebecks | Sheffield Hallam University
Consider
Think about the information you currently share externally
• What do you want people to see? • Who is your audience?• How do you get this information to them?
students
colleagues
the press
funding councils
subject specialism
acquaintances
businesses
helicopter parents
AudienceYOU
professional bodies
special interest groups
friends
family
alumni
Established conduits
Aristotle's Model of Communication
Speaker Speech Audience Effect
Occasion
The Message is the Medium Attention is Shifting
• messages
Web
• documents
Social Media
• messages
Nova Spivack
Some findings…
Exploring the potential of weak ties
• strong ties have the same access to the same people and resources you do
• weak ties can act as a bridge to other parts of your organisation or others outside
(Hoffman and Casnocha 2012:06)
However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
Knowledge from a network perspective is
about connecting experiences,
relationships, and situations.
Jarche 2013
Social Media can help to amplify your
online presence
AND to continue this dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS individuals to become digital:
SHURASheffield Hallam University Research Archive
http://shura.shu.ac.uk/
JORUM
http://www.jorum.ac.uk/
Jorum is a Jisc funded Service for UK FE and HE, to collect and share Open Educational Resources (OER), allowing their reuse and repurposing.
Academia.edu
Slideshare
http://www.slideshare.net/suebeckingham
ResearchGate
ResearchGate is a network dedicated to science and research. Connect, collaborate and discover scientific publications, jobs and conferences. All for free. 'Make your research visible'.
http://www.researchgate.net/
LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012 alone.
There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone
The value of
http://www.powerformula.net/linkedin-infographic-portrait-of-a-linkedin-user-2014/
Created with http://inmaps.linkedinlabs.com/
“People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government.
We are all connected AND dependent on each other.”
Harold Jarche
Connectedness
Begin by paying forward
• Sharing articles and videos relevant to your audience
• Commenting on blogs• Engaging with tweets• Answering questions in LinkedIn groups
Care needs to be taken
http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information and mange what
they will find.
Social Media ranks highlySearch your own name to see what others see
People searches every day
Concerns
Spring Clean your Profiles
• Google yourself and identify what others see
• Where applicable complete sections, bios, add a profile photos
• Consider LinkedIn as your professional landing page
• Add links to your website or blog• Create a customised url and add to email
signatures and business cards
Use your online presence to
• develop relationships
• develop visibility• develop credibility
LinkedIn updates
Blog comments
Blogposts
Tweets
Slideshare
YouTube& Vimeo
Newer digital communication conduits include
'The central premise of social
capital is that social networks have
value.'
Putman 2000
Building Social Capital
Impact
Anklam 2007
Digital Bibliometrics
Using social media to measure scholarly impact
Using the Activity Stream to uncover off-site engagement
Increasingly people engage with, share, and discuss content on social networks.
Over 80% of interactions with content take place on sites other than the content owner’s website.
So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on
websites other than your own.
Mention
Create alerts on your name, your brand, your industry and your competitors and be informed of any mention on the web and social networks
https://en.mention.com/
Developing a Professional Online Presence as an Academic
Technology continues to revolutionise the communication landscape. Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity.
During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence.
Sue Beckingham | @suebecks