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Developing a Culture of Connection: Five Stories Talent Wants to Hear
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Transcript of Developing a Culture of Connection: Five Stories Talent Wants to Hear
HCI #HCIchat
For a PDF copy of the slides used during this webcast, click the “slide” button to the right of the player.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Featured Speakers
J.T. O’Donnell Founder & CEO of
CAREEREALISM and CareerHMO
@jtodonnell | www.careerealism.com
Alicia Garibaldi Senior Content Marketing Manager & Author of
Employer Branding For Dummies®
@albagaribaldi | [email protected]
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Culture Connection: The Five Stories Talent Wants to Hear
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
① Understanding and staking out your culture,
core values, purpose and what you stand for
② Storytelling matters
③ Build a culture connection with the five stories
you need to tell
④ Using Glassdoor to reinforce and promote
organizational culture
⑤ Q&A
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Your Story
Every company has a story to tell. What’s yours?
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Talent Wants to Know
Source: LinkedIn Talent Solutions
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Build a Culture Connection
To develop your company culture and connect candidates with your company's story, there are 5 stories you need to tell:
• Executive Assets
• Employee Spotlight
• Company “WOW!” Factor
• Company Fun Factor
• Values Spotlight
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Employee Spotlight
The Executive Assets story should highlight your story behind the company. The goal of this piece is to show potential job candidates how Glassdoor came to be and why. • What’s your story? • How & why did you start your
company?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Employee Spotlight
The Employee Spotlight story should highlight real people who work at your company. The goal of this piece is to make current employees accessible to like-minded candidates. You want to introduce job candidates to your company’s “tribe.” • What are your employees like? • What’s important to them? • What do they love about
working at your company?
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Company “WOW!” Factor
The Company “Wow!” Factor story should highlight what makes your company great. The goal of this piece is to emphasize your company’s best traits without sounding self-important.
• What’s impressive about your company?
• What kinds of things make it cool? • What do people want to work
there?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Company Fun Factor
The Company Fun Factor story should highlight why your company is an enjoyable place to work. The goal of this piece is to entice candidates with those little things that make your company fun and unique.
• What makes your company fun? • Why do your employees enjoy
working there? • What kinds of unique activities
does it offer?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Values Showcase
The Values Spotlight story should highlight what your company stands for and what it prides itself on. The goal of this piece is to showcase your company values, ethics, and beliefs.
• What does your company stand for? • How does your company give back? • What does your company do that’s
changing the world?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Employer Brand
Presenting a Realistic Picture of Culture
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Recruiting
Aligning Recruiting Influences to Deliver
Culture and Screening for Fit
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Glassdoor Interview Reviews
The First Impression of Your Employer Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Glassdoor Responding to Reviews
agree their perception
of a company improves
after seeing an employer
respond to a review
69%
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
OpenCompany: 5 Steps Towards Transparency
Add Photos
Get Reviews
Promote
Your
Profile
Update
Profile
Respond
to
Reviews
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Glassdoor Photos
Showcase What It’s Like to Work
at Your Company through Photos
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Glassdoor Benefits
76% of Millennials say retirement benefits are a major
factor in their decision to accept a job offer
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Glassdoor Why Work For Us?
Tell Your Company Story
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Glassdoor Company Updates
Stay Current with Employees & Candidates
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Case Study: Nestlé Purina Petcare
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Onboarding
Practical Cultural Immersions
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Glassdoor Reputation Word Clouds
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Employer Branding Resources
Employer Branding
Summit Videos
eBooks on Employer
Branding
Blog with the Latest Trends
in Employer Branding
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Delivering Measurable Results
2X 3X 30% the quality the influence lower cost-per-hire
Customers across all industries use Glassdoor’s
employer solutions to attract better, qualified
candidates at a much lower cost-per-hire.
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