Developer & Fusion Middleware 2 _ Paul rickets _ Web2.0 for the Enterprise.pdf
-
Upload
insync2011 -
Category
Technology
-
view
468 -
download
0
description
Transcript of Developer & Fusion Middleware 2 _ Paul rickets _ Web2.0 for the Enterprise.pdf
<Insert Picture Here>
Web 2.0 for the Enterprise Paul Ricketts Oracle Content and Portals
Agenda
• Business Challenges • Introducing Oracle WebCenter Portal • Customer Examples • Summary
BUSINESS CHALLENGES Web 2.0 for the Enterprise
User Interface
The look-and-feel, layout, and interaction model
How People Work Today?
Performed by Developers, UI Designers, Graphic Artists, Usability Engineers
Web 2.0 – The Internet View
Collaboration
Collaboration
Social Networking
Share
Interact Viral
Network Effect
Browser Centric
Communities
Mashups
Participative Web
Today’s Web 2.0 world* • If you thought Web 2.0 was for Gen Y, think again. The fastest
growing segment on Facebook is 55-65 year olds. • People share more than 1.5 million pieces of content on Facebook
– daily. • Increasingly uses Video to search and learn about topics –
YouTube is now the world’s 2nd largest search engine. • Search or research? Wikipedia is now more accurate than
Encyclopedia Brittanica. Where do they find information about you? (Maybe not on your website!)
• 80% of companies are using LinkedIn as their primary recruitment tool.
• 78% of people trust peer recommendations, only 14% trust traditional advertising – want to keep going traditional?
• 200,000,000 bloggers – and 35% post information about products or brands – what could this do to your brand?
• 80% of Twitter usage is on mobile devices – imagine what it would mean for bad customer experiences. Viral spreads faster on mobile. *Source: Social Media Revolution: SocialNomics
Web 2.0 Introduces Social Innovation Social Innovation attributes: • Listen first, sell second! (Dale Carnegie)
• Organisations’ who think that ‘advertising spin’ works – think again (remember 78% of people trust peer recommendations, only 14% trust traditional advertising)
• I want control • Users want to control their engagement and experience with their service
provider. User centred design, self service and personalisation tools are king.
• Do you really know me? • Not knowing who your customer is and how to help them achieve their
‘contact goal’ is pointless.
• How personal do you really need to get? • Do you really need to know the name of your customer’s cat? Or just know
what your customer wants or likes.
• How can I engage? • Multi-channel delivery, anywhere, anytime.
• Significant growth in project information, documentation and data annually
• Growth of internal and external user community – more employees, more suppliers/partners
• Too much of people’s time is spent searching for information, or identifying which version to use.
• Majority of the organization’s content is unmanaged or managed poorly
• Disparate and disconnected teams require manual coordination of information
• Processes around document management are not well defined
Business Challenge #1 Provide Highly Relevant Information to Users
Internal Resources External Resources
• Audit’s identify risks with multiple information repositories – single source of truth
• $$$ of IT budgets are spent on integration
• Your run a number of disconnected enterprises applications
• Significant user frustration with silos and manual processes
• Lack of re-use creates redundant infrastructure
• Multiple User Interfaces for Access to content
Business Challenge #2 Bridge Document/Information and Data Silos
ERP HRM
Enterprise Asset
Management
Enterprise Contract/Project
Management
CRM
Financials Legacy
Systems
According to a Forrester survey of IT executives,” “improving integration between applications” is likely to be the most critical software initiative over the next 12 months.
Reality Check: People ‘Bridge’ The Process Requirements Across Applications
CURRENT SOLUTIONS FALL SHORT
• Supporting Applications • Portals do not go far enough • Collaboration and Content Management are not comprehensive • Lack of functional breadth • Rich-Client Development Frameworks need enhancements • Attempts to Empower Business Users
Business Challenge #3 Deliver An Efficient On-line Work Environment
• Need task-oriented user interaction
• Need information and services in context
• Need to work together effectively • Need to work anywhere through multiple key business user interfaces
• Need to simplify the user experience
• Need to empower the business user
CHALLENGES
Increase agility and efficiency • Increase employee productivity • Faster time-to-market • Improve enterprise collaboration
Provide contextual information to internal and external users
• Enhance supplier experience • Expand channels • Improve expediting service
Lower operating costs • Reduce IT costs • Enable process improvements • Improve operational visibility
1. Provide highly relevant information to internal and external users
2. Bridge information and data silos
3. Deliver efficient information access and online work environment
Business Challenges Business Benefits
Business Benefits Portals and User Interaction
INTRODUCING ORACLE WEBCENTER
Web 2.0 for the Enterprise
Oracle WebCenter Suite The User Engagement Platform for Social Business
• One Integrated Product Suite - Sites, Portal, Connect, Content
• Transforming Organizations to Social Business - Improve Business Agility, Increase Customer Loyalty, Enhance User Productivity, Seamless Access to the Right Information
• Architected together to Connect People and Information - Desktop/Mobile/Tablet, Search, Gadgets, Application Integration, SaaS/Cloud
Oracle Fusion Middleware Integral Components of the Oracle Technology Stack
Oracle Applications
Oracle Database Oracle Systems
Applications, File systems, Databases, Websites, BI
WebCenter Brings Web 2.0 Benefits to Enterprise Processes
Oracle WebCenter Portal
• Prebuilt library of rich components for enhancing existing enterprise or creating new composite applications
• Flexible application integration tooling for extending application or back-office capabilities and services into portals, websites, and composite applications
• Innovative social tools enable contextual access to content and dynamic personalization of solutions
Initiate Order Check
Customer Info
Enter Items and Prices Credit Check
Create PO?
Provide Payment
Submit Order
MDM Hub
From ERP
Check Price in ERP
Authorize Discounts
Yes
No
Credit Info from ERP
Authorize Payments
Order Fulfillment
Invoicing
Application Integration: The Reality Today People fill gaps between processes and systems
CRM
ERP
Peop l e
Notifications
Documents
Discussions Contextual Wiring/ Application Integration
Communities
Presence
Preferences
Search
Recent
Favorites
Web 2.0 Enabled Website / Application
WebCenter Framework Search Framework Portlet Runtime
Customizable Components
Business Dictionary Content
JDeveloper
Extensions
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
WebCenter Architecture Robust Application Platform and Web 2.0
WebCenter Anywhere Oracle Composer
Integrated Workflow Social Networking
Portlet Interoperability Content Integration Analytics
Personal Productivity
Mashups
WebCenter Web 2.0 Services
WebCenter Spaces
Analytics
Worklist
3rd Party Applications
Legacy Applications
Existing Technology
CRM ERP Industry HCM
Composite Industry Processes
Documents
Collaboration
Composite Applications Portals User Experience for Applications
Business Integration
Data & Content
Application Development
Scale & Continuity
Enterprise Management
Security & Compliance
Intelligence & Analytics
WebCenter Spaces Core Features for User/Group Productivity
• User’s secure individual workspace or dashboard
• Highly personalizable with social feeds, email, tasks, tags, recent documents etc.
• Users create pages, add content and customize views using Oracle Composer
Personal Spaces • Secure team sites and community collaboration
• Role-based views and access to information
• Completely customizable • Easily embed ad hoc activities in a business process or application
• Users can share and reuse Group Spaces as templates
Group Spaces • Role-based communication with user communities
• Pre-built templates simplify linking pages and content to a specific enterprise role
• All users in a given role are easily kept up-to-date with relevant information
• Integrated with user’s Personal Space
Business Role Pages
WebCenter Spaces Instant Communities, Team Sites & Portals
• Out-of-the-box solution that delivers Enterprise-ready LOB portals, communities & team sites
• Designed for business users to quickly build a workspace
• Pre-integrated with Composer, Business Dictionary and WebCenter Enterprise 2.0 Services
• IT can extend and customize Spaces via WebCenter Framework and extensive Spaces Web Services APIs (e.g. mobile access)
People Connections & Activity Graphs User-Extensible Business Networks
Key Capabilities: • Social user profiles
• Personal and group activity feeds
• Visualization of user’s social networks
• Wall for status updates
• Monitor, manage, receive and give kudos
Benefits: • Drive workplace productivity and team
effectiveness
• Users can quickly find and connect with the right people
WebCenter Spaces Mobile Access: iPhone Application
Key Capabilities: • iPhone, Android and Blackberry
apps • Enables rich interactions with
Groups and Social connections • Interact with people via their walls,
feedback and status updates • Built on top of WebCenter REST
infrastructure Benefits: • Find the right information and
people when you need them directly from your phone
• Manage people connections and track their activities
HR Finance
Sales
Legal
IT Marketing
Create Richer Connections • Group/team workspaces
• Social user profiles
• Personal and group activity feeds
Empower Knowledge Workers to Connect, Contribute, Share & Access
Self-Service Contribution • Company/product blog
• Team project wikis
• Discussion forums
Share & Access Anywhere • Company/customer portal
• Corporate intranet
• Content management repository
• Achieve better integration with suppliers
• Lower purchasing costs
• Develop products • Solve problems
• Develop products and services
• Manage knowledge • Enhance company
culture • Foster
collaboration • Training • Identify and recruit
talent
• Acquire new customers
• Improve customer service
• Develop products • Enable customers
to interact with each other
• Marketing
B2C ~ Customers B2B ~ Partners B2E ~ Employees
How are Companies Using Web 2.0? Leverage Social Computing and Portal Technologies
Oracle WebCenter for Accounting and Financial Management
• Increase participation and user input to feed social context using links and RSS feeds • Make budget planning faster and easier with real-time collaboration with group spaces, wikis and discussion forums
• Aggregate financial information across multiple systems and provide insight through built-in dashboards • Increase access to financial documents with tagging and search
Oracle WebCenter for Sales, Marketing & Customer Service
• Search, access and share all customer, product and sales information within and outside of CRM application • Quickly collect competitive information with RSS and Twitter feeds and display directly in the portal
• Accelerate execution of marketing campaigns with group spaces for marketing program collaboration
• Provide call center training resources across the enterprise with Oracle Composer and Business Dictionary
Oracle WebCenter for Supply Chain Management
• Contextually link JD Edwards EnterpriseOne forms to Oracle WebCenter Spaces
• Improve end user collaboration and decision making with Web 2.0 capabilities
• Real-time information exchange with suppliers improve inventory turns and increase customer satisfaction
• Respond rapidly to supply chain interruptions with proactive process alert capabilities in context
CUSTOMER EXAMPLES Web 2.0 for the Enterprise
E2.0 Communities Connect People & Content Canadian Partnership Against Cancer
• Public portal • Online
communities • Web content
management • Collaboration tools • Secure access
uBank (NAB) Leverage Web 2.0 to Modernise Consumer Banking
Collaborating with your Customer To receive something of value, you must offer something of value in advance
The site promotes access to information channels to aid the new visitor based on ‘discovery of intent’
1 A landing page is optimised for a
new visitor , e.g. using the Google search term “Savings goal”
2
The site promotes access to information channels to aid the new visitor based on ‘discovery of visitor intent’
Information of value is suggested to the visitor
Interaction channel suggestions are promoted
4 Interaction or
collaboration channel suggestions are promoted
3 Potential information of value is recommended to the visitor
Collaborating with your Customer Using predictive terms, the site then tunes in to the visitor’s site goals
1 Using predictive intent mapping,
the site detects the new visitor is interested in “Savings goals” –and navigates them to a new page
Content is served in tune with the predictive or recommended search term
2
A ‘call to action’ converts visit to the page/site goal
3 A ‘call to action’ offers value in advance
1
This self help video guides the user through the process
Collaborating with your Customer Deliver rich media, contextually!
1 Goal achieved – the customer
hasn’t even signed up yet – this is’Value in Advance”
Now to convert! 2
Collaborating with your Customer Get to know your customer, without them even signing-up!
Leverage Social Channels Your customers become your advocate!
SUMMARY Web 2.0 for the Enterprise
Web 2.0 for the Enterprise = WebCenter Connecting People, Content & Processes
Oracle WebCenter is the use of Web 2.0 tools and technologies in the workplace that
empower end users to collaborate more effectively, find and share information in the proper context,
and improve the business processes in which they work.
Oracle WebCenter Enables the Modern Web 2.0 Enterprise
• Connecting People, Content & Processes • Modern User Experience • Enterprise Content Management • Social Computing & Collaboration • Business Process & Application
Integration
• Improving Enterprise Productivity • Faster Time to Market • Drive Innovation • Competitive Advantage
Gartner MQ Leader • Enterprise Portal • Enterprise Content Management • Enterprise Records Management • Web Content Management
Forrester Wave Leader • Enterprise Portals • Conventional Web Platform • Web Content Management • Enterprise Content Management
User Interface
The look-and-feel, layout, and interaction model
How Oracle Helps People Work!
Performed by Developers, UI Designers, Graphic Artists, Usability Engineers
Questions..
San Francisco 2011 October 2–6, 2011
Latin America 2011 December 6–8, 2011
Tokyo 2012 April 4–6, 2012