Developed slightly

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Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age. Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni . & (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne. London Design Museum June 25th 2012 Typographia. The Typographic Circle - www.typocircle.com London Design Museum - designmuseum.org Pentagram - www.pentagram.com

description

Developments on the flyer designs from the previous document.

Transcript of Developed slightly

Page 1: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 2: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 3: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 4: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 5: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 6: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 7: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 8: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 9: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 10: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 11: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 12: Developed slightly

Typographia.

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 13: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 14: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 15: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 16: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 17: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 18: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 19: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 20: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 21: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 22: Developed slightly

-

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25-30th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 23: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25-30th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 24: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 25: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 26: Developed slightly

Typographia.

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 27: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 28: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 29: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 30: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 31: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 32: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 33: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.org

Pentagram - www.pentagram.com

Page 34: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.org

Pentagram - www.pentagram.com

Page 35: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 36: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 37: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Page 38: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 39: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 40: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 41: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Page 42: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Page 43: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Page 44: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Page 45: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Talks by:Bruno MaagA2/SW/HK

Simon Esterson MadeThought

Morag MyerscoughAnthony Burrill

Patrick Burgoyne.

Page 46: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Bruno MaagA2/SW/HKSimon Esterson MadeThoughtMorag MyerscoughAnthony BurrillPatrick Burgoyne.

Page 47: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Bruno MaagA2/SW/HKSimon Esterson MadeThoughtMorag MyerscoughAnthony BurrillPatrick Burgoyne.

Page 48: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

An exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age of typography.

Bruno MaagA2/SW/HKSimon Esterson MadeThoughtMorag MyerscoughAnthony BurrillPatrick Burgoyne.

Page 49: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 50: Developed slightly

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 51: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 52: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 53: Developed slightly

Typographia.

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 54: Developed slightly

Typographia.

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 55: Developed slightly

Typographia.

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 56: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 57: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 58: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 59: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 60: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 61: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 62: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 63: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 64: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 65: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 66: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 67: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 68: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 69: Developed slightly

Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.

Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .& (talks by) Bruno Maag / A2/SW/HK / Simon Esterson / MadeThought / Morag Myerscough / Anthony Burrill / Patrick Burgoyne.

London Design Museum June 25th 2012

Typographia.

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 70: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 71: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 72: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com

Page 73: Developed slightly

Introducing Typographia,

an exhibition exploring 10

classic typefaces and their

effect upon the world around

them. The work and designers

they’ve influenced and the

legacies they will leave

behind into the digital

age of typography.

The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”

Wim Crouwel

The Typographic Circle - www.typocircle.comLondon Design Museum - designmuseum.orgPentagram - www.pentagram.com