Developed in 1992/93 for implementation in 1995
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Developed in 1992/93 for implementation in 1995 Designed to create a ‘championship season’ for curling, with the objective of building a more attractive sponsorship and broadcast marketing package Combined the CCA and WCF properties - PowerPoint PPT Presentation
Transcript of Developed in 1992/93 for implementation in 1995
Developed in 1992/93 for implementation in 1995Designed to create a ‘championship season’ for curling, with the objective of building a more attractive sponsorship and broadcast marketing packageCombined the CCA and WCF properties Leveraged the ‘major’ events (Canadian Mens and Womens Championships, WCC) to the benefit of less widely known eventsLed to greatly increased, predictable TV exposure and increased sponsor revenue
Fall 2009 – new measurement methodology – PPM introduced
Title SponsorshipsViewership Revenue
Title Sponsors
Official Suppliers/Partners
The 30 second commercial is a fundamental component of our sponsorship deliverables.Combined with on-camera signage and category exclusivity, commercial inventory completes the ownership circle sponsors require.Pundits would have us believe that all is lost to new media. That the PVR signals the end of long-suffering viewers being forced to watch commercials.That’s what they said about radio following television’s introduction in the 50s …
The King Is Dead?
