Developed Curriculum Materials and Video for a Worldwide Sales and Marketing Conference

My client, a Fortune 100 security company, was preparing for their annual sales and marketing conference and were struggling with defining and creating the correct messages for their audiences.

CHALLENGES

My client did not understand the issues faced by their key customers in each segment and was not able to craft an effective presentation.

SOLUTIONS

I identified the key security issues faced by our client's customers in each segment, what customers perceived as TCO & ROI, and how to effectively identify solution opportunities

As part of the engagement, I delivered a perspective on the above-mentioned issues and specified how our client's products address customer needs

RESULTS

The output was used to develop partner communication material as part of a worldwide sales and marketing conference.