Develop your Customers Like you Develop your Product by Brant Cooper and Patrick Vlaskovits
9
Develop Your Customers Like You Develop Your Product August 22, 2012 GROWtalks, Vancouver, Canada Brant Cooper @BrantCooper Patrick Vlaskovits @pv
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Transcript of Develop your Customers Like you Develop your Product by Brant Cooper and Patrick Vlaskovits
Develop Your Customers Like You Develop Your Product August 22, 2012 GROWtalks, Vancouver, Canada
Brant Cooper @BrantCooper
Patrick Vlaskovits @pv
You Are a Visionary.
NOT
You Are a Visionary.
“A lot of people are focused on taking over the world…I really just want to
create a really cool college directory product” -Zuck in 2005
http://bit.ly/ZucksCollegeDirectory
Henry Ford Thomas Edison Steve Jobs
Visionaries???
The Myth of The Visionary
Customer Development + Viability Testing
+ Data-informed Decisions = Niche-to-Win
The Lean Entrepreneur
Flipping the Myth of the Visionary On Its Head