Deutsche Bank

World’s 50 Most Attractive Business Employers

All Big 4 except PwCsee gains.

Top professional services-type firms

generally seeimprovements

Amazon; the next Google?

FMCGs largely seedeclines

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World's Most Attractive Employers 2018 2017Google 1 1Goldman Sachs 2 2EY (Ernst & Young) 3 4Deloitte 4 6KPMG 5 9PwC (PricewaterhouseCoopers) 6 5Apple 7 3J.P. Morgan 8 10McKinsey & Company 9 11Microsoft 10 7The Boston Consulting Group (BCG) 11 12L'Oréal Group 12 8Amazon 13 26Morgan Stanley 14 14adidas 15 17Procter & Gamble (P&G) 16 13BMW Group 17 16Nike 18 15The Coca-Cola Company 19 18Bain & Company 20 24Bank of America Merrill Lynch 21 23IBM 22 25Deutsche Bank 23 28Sony 24 19IKEA 25 22

World's Most Attractive Employers 2018 2017Accenture 26 30Unilever 27 20Johnson & Johnson 28 21Citi 29 33LVMH Moët Hennessy Louis Vuitton 30 32Nestlé 31 27Facebook 32 29Grant Thornton 33 35Barclays 34 34Daimler/Mercedes-Benz 35 38HSBC 36 37Credit Suisse 37 41PepsiCo 38 31HEINEKEN 39 36Volkswagen Group 40 40AB InBev 41 43General Electric (GE) 42 39UBS 43 45Samsung 44 49Dell 45 48Intel 46 44Toyota 47 46Ford Motor Company 48 42Oracle 49 51General Motors 50 47

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Business Students – Deutsche Bank

Canada2018|2017

-|-

USA2018|2017

47|63

India*2018|2017

32|-

Japan**2018|201779|-

China2018|201771|94

South Korea**2018|201766|-

UK2018|2017

24|31

Russia2018|201751|47

Italy2018|2017

19|18

France2018|2017

65|66

Germany2018|2017

26|33

*To align methodology in all the markets, the 2018 data for India is based on the official Business definition, and excludes MBA students. Due to the change in the definition of the official target group compared to 2017, no year-over-year comparison for India is shown.**The Japanese and South Korean Talent Surveys are conducted bi-annually, therefore there is no year-over-year comparison on the country level.

Brazil2018|2017

46|58

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Engineering/IT Students – DeutscheBank

Canada2018|2017

-|-

USA*/**2018|2017

-|-

India2018|2017

119|113

Japan**2018|201786|-

China2018|2017132|154

South Korea*/**2018|2017-|-

UK2018|2017

72|83

Russia*2018|201767|50

Italy2018|2017

76|87

France2018|2017

88|100

Germany*2018|2017

124|123

*For the purpose of the WMAE rankings, and to align methodology in all the markets, the data for Brazil, Germany, Russia, South Korea and the USA combines engineering and IT students into one group. The official rankings for those countries published by Universum separate engineering and IT into two groups.**The Japanese and South Korean Talent Surveys are conducted bi-annually, therefore there is no year-over-year comparison on the country level. Similarly, there is no year-over-year comparison in the USA due to changes in methodology.

Brazil*2018|2017

102|114

Top of mind associations – Deutsche Bank

Top of mind associations – Morgan Stanley

Top of mind associations – Goldman Sachs

Top of mind associations – JP Morgan

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Top 10 communication channelsBusiness & Engineering/IT

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Business and tech talent use digital channels the most to learn about potential employers, but they especially want more opportunities to do so in person (besides social media)

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Business - Used Channel WMAE* Business - Preferred Channels WMAE*

Social media 62% Social media 41%Employer websites 50% Employer presentations on campus 37%Online job boards 37% Career fairs 34%Career guidance websites 36% University press & student organisation publications 24%Career fairs 35% Employer advertisements on TV 21%Employer presentations on campus 29% Employer websites 20%Career and job related apps 29% Skills training sessions organised by employers 20%Lectures/case studies as part of curriculum 27% Lectures/case studies as part of curriculum 19%University press & student organisation publications 26% Employer office/site visits 18%Employer sponsored posts in social media 25% Career guidance websites 18%

Engineering/IT - Used Channels WMAE* Engineering/IT - Preferred Channels WMAE*

Social media 56% Employer presentations on campus 38%Employer websites 47% Social media 38%Career fairs 37% Career fairs 36%Online job boards 35% University press & student organisation publications 25%Career guidance websites 33% Employer websites 22%Employer presentations on campus 29% Employer advertisements on TV 20%University press & student organisation publications 27% Skills training sessions organised by employers 20%Career and job related apps 27% Online job boards 19%Employer advertisements on TV 24% Lectures/case studies as part of curriculum 19%Employer sponsored posts in social media 23% Employer office/site visits 19%