Detroit Pistons Sweepstakes

By: Dylan Meyer

ADV420

Detroit Pistons

Information on the Sweepstakes

• 21 years or older sweepstakes

• HS Basketball player sweepstakes

Timetable

• 2 months

• 1-1 ½ month to submit names

• 1 week to pick

Reasons for The Sweepstakes

• Raise Attendance

• Bring more attention to the Pistons

• Bring fans to the team

Attendance Downfall

• 10 years ago the Pistons averaged 21,000 fans

• Last Year: 15,005

• Road attendance is lower too

0

5,000

10,000

15,000

20,000

25,000

Home

Home

Home2

Target Audience

• 21 years or older for the season tickets

• HS students for the 1 game

How to Reach Our Fans

• Twitter and Facebook

• Google Adwords

• Fan Forum

• Blogs

Budget

• Ticket prices

• SEO

• Pay Per Click

• Bloggers

Ultimate Success

50,000-100,000 people enter

Raise attendance

Conclusions

Build the fan base

Fun for fans

Attention