Detroit Pistons Digital Strategy
-
Upload
samsaracco -
Category
Business
-
view
237 -
download
2
description
Transcript of Detroit Pistons Digital Strategy
![Page 1: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/1.jpg)
Digital Strategy Proposal
Samantha Saracco ADV 892 NMDL
![Page 2: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/2.jpg)
What’s wrong
with this picture?
![Page 3: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/3.jpg)
Goals and Objectives
![Page 4: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/4.jpg)
Competition
![Page 5: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/5.jpg)
“#MyDetroit”
![Page 6: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/6.jpg)
Target Audience
Ages 24-35: Recent college grads and young professionals looking for
affordable entertainment
Young parents and families looking for family-oriented
activities
![Page 7: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/7.jpg)
Social Networks
![Page 8: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/8.jpg)
Google AdWords
Ad Variations
Things to Do in Detroit
Need things to do in Detroit?
Catch a Pistons Game. Buy Tix!
Metro Detroit Activities
Detroit Pistons at the Palace.
Affordable Family Fun. Buy Tix!
Landing Page
![Page 9: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/9.jpg)
Mobile Marketing
First 500 fans who check-in at the
Palace during each home game will receive $5.00 off their next ticket
purchase.
Fans enter a photo contest by taking picture in Pistons gear at a favorite
Detroit landmark and tagging #MyDetroit
#DetroitPistons
![Page 10: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/10.jpg)
E-mail Newsletter
1-News Article
4-Featured Bios
3-Featured Fan Photos
Past Month’s Game Results
Upcoming Game Schedule
Current Promotional Discounts, Events, and Contests
![Page 11: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/11.jpg)
SEO: Pistons Blog Keyword Optimized
Posts “Things to Do in
Detroit” “Detroit Basketball”
Guest Bloggers Pistons Players Entertainers Coaching Staff
Favorite Detroit Memories #MyDetroit
![Page 12: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/12.jpg)
Content Schedule
Facebook/Twitter Bio 2 per week
Fan Photos 1 per day
Game Schedule 2 prior to each game
Game Results 1 after each game
Foursquare Promo 1 per game
Instagram Contest 3 per year
AdWords Continuous
Newsletter 1 per month
![Page 13: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/13.jpg)
How much is this going to cost?
$25,000 Retainer Fee for Internet Marketing Agency
Additional Costs:
•AdWords Budget•In-House Staff•Prizes•Social Media Monitoring •Promotional Discounts
![Page 14: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/14.jpg)
Measuring Success Google Analytics
Radian 6
Sprout Social
Facebook Insights
AdWords Conversion Tracking
Ticket Sales
Attendance
![Page 15: Detroit Pistons Digital Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081413/54920704b479599d138b47cb/html5/thumbnails/15.jpg)
Thank You and Go Pistons!