Detroit Market Review
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Transcript of Detroit Market Review
Detroit Market ReviewMar14-Apr14-May14 Nielsen Audio
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Dear Media Professional,
Clear Channel Media + Entertainment is pleased to provide you with the “at a glance” guide to the local radio market with the PPM Market Review. The Market Review offers extensive information on the metro and radio stations.
We hope this service will assist you and serve as a helpful quick reference guide. If you have any questions regarding this report, as always, please contact your Clear Channel Media + Entertainment Account Executive. We will be happy to assist you with any questions you have regarding the market review or our stations.
Sincerely,Sharon WilliamsResearch DirectorClear Channel Media + [email protected]
Detroit Market ReviewMar14-Apr14-May14 Nielsen Audio
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Table of Contents
Industry News Page 4
Detroit Metro Population Pages 5-6
Detroit Metro Household Data Page 7
Detroit Radio Stations (Owned/Operated) Page 8
Detroit Radio Stations (Quick Audience Reference) Pages 9
Detroit Radio Market Audience Composition Pages 10-12
Detroit Radio Market Rankers (AQH Rating, M-Su 6a-12m) Pages 13-16
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Detroit Market ReviewIndustry News
Big Show at the JoeSource: Detroit Free Press, by John Froelich/Special to the Free Press, June 16, 2014
Joe Louis arena was the site as some of the biggest names in hip hop and R&B music performed to the delight of thousands of adoring fans during the Big Show at The Joe event on Saturday, June 14, 2014 at Joe Louis Arena in Detroit, MI. The six artist lineup was headlined by Detroit raised performer Big Sean and hip hop star Kendrick Lamar. Grammy nominated artists Trey Songz and J. Cole also performed. The event was hosted by Detroit area radio stations FM98 WJLB and Channel 955 and personalities from both stations kept the audience entertained in between sets.
RoboCop Shows Some Balls in Detroit – Throws First Pitch
Source: Dread Central, by Steve Barton, June 4th, 2014
RoboCop officially took over the city of Detroit as the crime fighter hit the streets to meet and take pictures with fans in celebration of #ROBOCOP Day and the Blu-ray and DVD release of the film. RoboCop visited iconic landmarks including The Monument to Joe Louis, The Spirit of Detroit, 8 Mile, and Comerica Park.
Additionally RoboCop visited top radio stations at Clear Channel, CBS Radio, and Greater Media Detroit and even did the weather on WJBK-TV, the local Fox affiliate. The day concluded as he threw the ceremonial first pitch at the beginning of the game between the Detroit Tigers and Toronto Blue Jays, with the first 10,000 fans receiving a commemorative RoboCop poster and some lucky fans taking home a copy of the new Blu-ray. RoboCop took photos with players, invaded the press box, and kept the peace with passionate fans.
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Detroit Metro Population
P6-11
P12-17
P18-24
P25-34
P35-44
P45-54
P55-64
P65+0.0%
5.0%
10.0%
15.0%
20.0%
8.2% 9.0% 9.9% 12
.7%
13.6
%
16.0
%
14.8
%
15.7
%
Male Female0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
48.4%51.6%
African- American Other0.0%
10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
22.5%
77.5%
P6+ Age Cell Composition
P6+ Gender Composition
P6+ Ethnic Composition
o The Detroit Metro is the 12th largest radio metro in the country.
o There are 4,127,300 persons over the age of six residing in the Detroit Metro.
- 1,996,400 (48.4%) are Male- 2,130,900 (51.6%) are Female- 3,199,900 (77.5%) are Other (not Black/African-American or
Hispanic)- 927,400 (22.5%) are Black/African-American
o The Nielsen Audio Detroit Radio Metro area is comprised of 7 counties:- 39.7% of Detroit Metro adults, ages 6 and older, reside in
Wayne County, MI- 27.9% reside in Oakland County, MI- 19.3% reside in Macomb County, MI- 4.2% reside in Livingston County, MI- 3.6% reside in St. Clair County, MI- 3.4% reside in Monroe, County, MI- 2.0% reside in La Peer County, MI
Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).
6Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).
Detroit Market ReviewMarket Demographics
Demographic
Estimated Population
Demographic
Estimated Population
Population % of P6+ Population % of P6+
Men 12+ 1,824,200 44.2 Women 12+ 1,966,200 47.6
Men 12-24 398,900 9.7 Women 12-24 380,400 9.2
Men 18+ 1,634,700 39.6 Women 18+ 1,785,600 43.3
Men 18-24 209,400 5.1 Women 18-24 199,800 4.8
Men 18-34 467,700 11.3 Women 18-34 465,600 11.3
Men 18-49 899,800 21.8 Women 18-49 921,700 22.3
Men 25-34 258,300 6.3 Women 25-34 265,800 6.4
Men 25-54 856,100 20.7 Women 25-54 896,700 21.7
Men 35-44 273,500 6.6 Women 35-44 290,300 7.0
Men 45-49 158,600 3.8 Women 45-49 165,800 4.0
Men 50-54 165,700 4.0 Women 50-54 174,800 4.2
Men 55-64 293,300 7.1 Women 55-64 317,700 7.7
Men 65+ 275,900 6.7 Women 65+ 371,400 9.0 Persons 18+ 3,420,300 82.9 Persons 18+ Employed Full Time 1,528,700 37.0
Children 6-11 336,900 8.2 Persons 18+ Not Employed Full Time 1,891,600 45.8
Teens 12-17 370,100 9.0 Persons With Children In HH 2,137,700 51.8 Black P6+ 927,400 22.5 Persons with No Children In HH 1,989,600 48.2 Hispanic P6+ N/A N/A Persons 6+ 4,127,300 100.0
Detroit Market ReviewHousehold Data
Source: Nielsen Audio May 20147
Median Income$48,581
Average Income$66,597
Average Travel Time to Work28 minutes
Household Income (%) Population Estimates (% of A18+)
Education (% of A18+) Transportation (% of A18+)
By Age By Gender
TOTAL HOUSEHOLDS: 1,749,300
<$15K $15K-24K
$25K-34K
$35K-49K
$50K-74K
$75K-99K
$100K-149K
$150K+
14.911.7 10.8
13.8
17.7
11.9 11.7
7.5
Public Driving To Work Carpool Other
1.6
87.1
8.82.5
Elementary 0-8 grade
High school 1-3 yrs
High school grad
College 1-3 yrs
College 4+ yrs
3.7
8.3
28.832.1
27.2
47.852.2
Male
Female
18-24 25-34 35-44 45-54 55-64 65+
12.015.3 16.5
19.4 17.9 18.9
Detroit Radio Stations – Home to the Metro
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Radio One, Inc.
WCHB-AM 1200 News/Talk/Information
WDMK-FM 105.9 Urban Adult Contemporary
WGPR-FM 107.5 Urban Contemporary
WPZR-FM 102.7 Gospel
Clear Channel Media and Entertainment
WDFN-AM 1130 All Sports
WDTW-FM 106.7 Classic Rock
WJLB-FM 97.9 Urban Contemporary
WKQI-FM 95.5 Top 40 CHR
WMXD-FM 92.3 Urban Adult Contemporary
WNIC-FM 100.3 Adult Contemporary
Greater Media, Inc.
WCSX-FM 94.7 Classic Rock
WMGC-FM 105.1 All Sports
WRIF-FM 101.1 Active RockWayne State University
WDET-FM 101.9 News/Talk/Information
Cumulus Media Holdings, Inc.
WDRQ-FM 93.1 Country
WDVD-FM 96.3 Hot Adult Contemporary
WJR-AM 760 News/Talk/Information
Livingston Radio
WHMI-FM 93.5 Classic Hits
CBS Radio
WDZH-FM 98.7 Top 40 CHR
WOMC-FM 104.3 Classic Hits
WWJ-AM 950 All News
WXYT-AM 1270 All Sports
WXYT-FM 97.1 All Sports
WYCD-FM 99.5 Country
Port Huron Family Radio
WGRT-FM 102.3 Adult Contemporary
Salem Communications Corporation
WDTK-AM 1400 News/Talk/Information
WLQV-AM 1500 Religious
Crawford Broadcasting Company
WMUZ-FM 103.5 Contemporary Christian
City of Detroit, Board of Educators
WRCJ-FM 90.9 Classical
Liggett Communications, LLC.
WSAQ-FM 107.1 Country
Plymouth-Canton Community Schools
WSDP-FM 88.1 Hot Adult Contemporary
Family Life Communications, Inc.
WUFL-AM 1030 Contemporary InspirationalBell Canada Enterprises
CIDR-FM 93.9 Album Adult Alternative
CIMX-FM 88.7 Alternative
CKLW-AM 800 News/Talk/Information
CKWW-AM 580 Oldies
Station Quick Reference (listed in order of station call-letters)
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m - Clear Channel stations are highlighted
Detroit Market ReviewMar14-Apr14-May14 Nielsen Audio
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Station Frequency Format Owner AQH Persons Avr Rtg Avg Shr Weekly CumeCIDR-FM 93.9 Adult Alternative Bell Media Radio 5,300 0.1 1.7 418,000CIMX-FM 88.7 Modern Rock Bell Media Radio 5,300 0.1 1.7 447,600CKLW-AM 800 News/Talk Bell Media Radio 800 0.0 0.3 33,400CKWW-AM 580 Oldies Bell Media Radio 1,000 0.0 0.3 46,400WCHB-AM 1200 Talk Radio One 1,800 0.0 0.6 77,300WCSX-FM 94.7 Classic Rock Greater Media 12,200 0.3 4.0 806,300WDET-FM 101.9 News/Talk Wayne State University 2,400 0.1 0.8 144,900WDFN-AM 1130 Sports CCM+E 600 0.0 0.2 38,800WDMK-FM 105.9 Urban AC Radio One 13,400 0.3 4.4 572,800WDRQ-FM 93.1 Country Cumulus Media 6,400 0.2 2.1 437,600WDTK-AM 1400 Talk Salem Comm. Corp. 1,500 0.0 0.5 80,800WDTW-FM 106.7 Classic Rock CCM+E 8,700 0.2 2.9 570,900WDVD-FM 96.3 Hot AC Cumulus Media 11,700 0.3 3.8 957,600WDZH-FM 98.7 CHR CBS Radio 9,600 0.2 3.1 883,900WGPR-FM 107.5 Urban Contmp. WGPR 10,000 0.2 3.3 503,600WGRT-FM 102.3 Adult Contmp. Port Huron Family Radio 1,000 0.0 0.3 34,400WHMI-FM 93.5 Classic Hits Livingston Radio Co. 1,800 0.0 0.6 103,200WJLB-FM 97.9 Urban Contmp. CCM+E 12,400 0.3 4.1 681,400WJR-AM 760 News/Talk Cumulus Media 15,700 0.4 5.1 393,700WKQI-FM 95.5 CHR CCM+E 15,200 0.4 5.0 1,062,200WLQV-AM 1500 Religious Teaching Salem Comm. Corp. 500 0.0 0.2 19,900WMGC-FM 105.1 Sports Greater Media 2,800 0.1 0.9 164,100WMIM-FM 98.3 Adult Contmp. Cumulus Media 600 0.0 0.2 30,000WMUZ-FM 103.5 Contmp. Christian Crawford Bcstg Co. 1,800 0.0 0.6 122,400WMXD-FM 92.3 Urban AC CCM+E 22,000 0.5 7.2 613,800WNIC-FM 100.3 Adult Contmp. CCM+E 14,400 0.3 4.7 1,124,600WOMC-FM 104.3 Classic Hits CBS Radio 20,500 0.5 6.7 1,010,600WPZR-FM 102.7 Gospel Radio One 10,600 0.3 3.5 342,500WRCJ-FM 90.9 Classical City of Detroit 4,000 0.1 1.3 181,000WRIF-FM 101.1 Rock Greater Media 11,900 0.3 3.9 642,200WSAQ-FM 107.1 Country Liggett Brdcst Grp 1,300 0.0 0.4 63,000WSDP-FM 88.1 Hot AC Plymouth-Canton Cmmnty Schools 100 0.0 0.0 17,700WUFL-AM 1030 Contmp. Christian Family Life Comm. 1,000 0.0 0.3 48,400WWJ-AM 950 News CBS Radio 20,300 0.5 6.7 832,300WXYT-AM 1270 Sports CBS Radio 1,300 0.0 0.4 141,700WXYT-FM 97.1 Sports CBS Radio 19,900 0.5 6.5 790,500WYCD-FM 99.5 Country CBS Radio 16,200 0.4 5.3 817,700
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Audience CompsMar14-Apr14-May14 Nielsen AudioDetroit Market Review
Bold cells indicate values higher than market average
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m
Station Median Age Gender Age Cell EthnicM6+ F6+ P6-11 P12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+ Black Other
CIDR-FM 44 43.3% 56.7% 5.4% 3.9% 5.9% 9.4% 31.7% 20.8% 17.0% 5.7% 2.4% 97.6%CIMX-FM 32 58.3% 41.7% 1.8% 6.7% 17.6% 29.7% 20.7% 10.7% 11.0% 1.9% 3.4% 96.6%CKLW-AM 67 58.2% 41.8% 3.7% 0.0% 1.0% 0.1% 6.0% 6.7% 10.5% 72.0% 56.2% 43.8%CKWW-AM 60 54.0% 46.0% 3.1% 0.3% 2.4% 1.8% 0.1% 3.1% 51.6% 37.7% 2.4% 97.6%WCHB-AM 66 73.9% 26.1% 0.2% 1.0% 0.5% 1.9% 9.1% 10.4% 22.8% 54.1% 93.3% 6.7%WCSX-FM 50 64.5% 35.5% 1.4% 4.4% 7.8% 9.4% 12.4% 30.8% 26.9% 7.0% 3.2% 96.8%WDET-FM 55 64.8% 35.2% 2.3% 0.8% 3.4% 11.5% 16.0% 12.1% 49.8% 4.0% 12.6% 87.4%WDFN-AM 59 97.2% 2.8% 0.6% 0.4% 0.8% 5.9% 2.2% 24.2% 31.5% 34.4% 30.7% 69.3%WDMK-FM 47 53.3% 46.7% 4.8% 6.3% 5.4% 7.9% 18.0% 21.3% 25.0% 11.4% 94.2% 5.8%WDRQ-FM 36 57.2% 42.8% 2.6% 5.0% 13.0% 27.4% 15.5% 15.4% 8.9% 12.1% 2.3% 97.7%WDTK-AM 58 55.7% 44.3% 1.4% 1.9% 0.5% 2.0% 15.4% 25.7% 22.4% 30.8% 8.3% 91.7%WDTW-FM 45 74.4% 25.6% 1.8% 7.0% 7.0% 12.1% 21.7% 28.8% 16.7% 4.9% 6.5% 93.5%WDVD-FM 41 34.5% 65.5% 6.1% 8.4% 8.7% 13.1% 24.4% 20.0% 13.8% 5.5% 7.4% 92.6%WDZH-FM 32 40.2% 59.8% 14.0% 12.1% 12.9% 16.1% 21.7% 15.9% 4.2% 3.1% 11.0% 89.0%WGPR-FM 34 52.5% 47.5% 6.6% 11.1% 14.7% 18.1% 26.7% 14.2% 6.7% 1.8% 89.3% 10.7%WGRT-FM 49 15.7% 84.3% 13.9% 9.6% 1.0% 0.1% 20.1% 32.3% 5.4% 17.6% 0.0% 100.0%WHMI-FM 55 42.5% 57.5% 1.3% 8.2% 3.6% 10.6% 4.5% 20.9% 36.0% 15.0% 0.1% 99.9%WJLB-FM 32 45.8% 54.2% 6.8% 8.8% 17.0% 24.8% 20.8% 13.5% 6.1% 2.3% 78.9% 21.1%WJR-AM 66 58.7% 41.3% 2.9% 1.7% 0.7% 1.5% 5.2% 12.5% 19.2% 56.3% 7.8% 92.2%WKQI-FM 31 45.7% 54.3% 6.0% 14.1% 16.6% 24.9% 18.0% 13.0% 5.4% 2.0% 20.3% 79.7%WLQV-AM 60 59.9% 40.1% 0.0% 0.0% 0.3% 0.0% 6.7% 16.5% 27.7% 48.9% 18.5% 81.5%WMGC-FM 47 84.2% 15.8% 3.3% 1.4% 5.4% 17.6% 16.8% 38.7% 12.7% 4.2% 16.2% 83.8%WMIM-FM 58 17.3% 82.7% 3.7% 0.2% 0.2% 3.4% 8.4% 2.0% 81.4% 0.5% 0.9% 99.1%WMUZ-FM 44 53.1% 46.9% 1.9% 2.0% 11.0% 1.0% 36.1% 29.8% 13.1% 5.2% 4.3% 95.7%WMXD-FM 46 45.8% 54.2% 8.5% 6.9% 3.0% 11.5% 16.6% 22.7% 21.9% 9.0% 96.4% 3.6%WNIC-FM 51 45.5% 54.5% 5.4% 4.4% 10.3% 9.6% 12.3% 17.0% 29.3% 11.7% 10.4% 89.6%
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Audience CompsMar14-Apr14-May14 Nielsen AudioDetroit Market Review
Bold cells indicate values higher than market average
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m
Station Median Age Gender Age Cell EthnicM6+ F6+ P6-11 P12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+ Black Other
WOMC-FM 54 51.3% 48.7% 1.0% 2.7% 6.7% 9.2% 8.6% 23.3% 21.1% 27.4% 8.7% 91.3%WPZR-FM 45 28.7% 71.3% 6.3% 10.9% 5.6% 8.7% 16.1% 29.9% 12.0% 10.7% 97.1% 2.9%WRCJ-FM 75 55.2% 44.8% 5.1% 0.7% 3.2% 1.4% 7.9% 8.4% 7.6% 65.8% 12.2% 87.8%WRIF-FM 37 69.9% 30.1% 1.1% 4.5% 11.4% 25.0% 19.5% 24.9% 12.3% 1.4% 2.2% 97.8%WSAQ-FM 37 55.1% 44.9% 7.5% 11.9% 5.9% 14.9% 22.3% 12.2% 22.0% 3.2% 8.7% 91.3%WSDP-FM 18 74.1% 25.9% 0.5% 48.4% 21.9% 2.2% 7.7% 8.6% 4.0% 6.7% 2.8% 97.2%WUFL-AM 44 47.4% 52.6% 1.8% 1.4% 17.5% 0.1% 34.0% 17.0% 12.5% 15.6% 0.6% 99.4%WWJ-AM 58 62.9% 37.1% 1.6% 3.0% 1.5% 1.7% 8.6% 24.1% 22.9% 36.6% 17.1% 82.9%WXYT-AM 56 72.6% 27.4% 2.3% 3.1% 5.0% 3.9% 12.8% 15.9% 26.6% 30.3% 10.5% 89.5%WXYT-FM 47 79.9% 20.1% 2.8% 4.9% 6.7% 12.6% 13.9% 30.0% 20.8% 8.3% 9.4% 90.6%WYCD-FM 40 46.9% 53.1% 5.1% 4.5% 12.1% 17.0% 19.6% 18.6% 12.7% 10.4% 2.6% 97.4%Metro Summary 46 54.3% 45.7% 4.3% 5.8% 8.0% 12.4% 15.7% 21.1% 17.5% 15.2% 28.3% 71.7%
(continued)
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Gender/Age SkewsMar14-Apr14-May14 Nielsen Audio
Detroit Market Review
Source: Nielsen Audio PPM Mar14-Apr14-May14, 6+, Home to the Metro, M-Su 6a-12m
Station Format Median Age Male Female
CIDR-FM Adult Alternative 44 43% 57%CIMX-FM Modern Rock 32 58% 42%WCHB-AM Talk 66 74% 26%WCSX-FM Classic Rock 50 65% 35%WDET-FM News/Talk 55 65% 35%WDFN-AM Sports 59 97% 3%WDMK-FM Urban AC 47 53% 47%WDRQ-FM Country 36 57% 43%WDTK-AM Talk 58 56% 44%WDTW-FM Classic Rock 45 74% 26%WDVD-FM Hot AC 41 34% 66%WDZH-FM CHR 32 40% 60%WGPR-FM Urban Contmp. 34 52% 48%WHMI-FM Classic Hits 55 42% 58%WJLB-FM Urban Contmp. 32 46% 54%WJR-AM News/Talk 66 59% 41%WKQI-FM CHR 31 46% 54%WMGC-FM Sports 47 84% 16%WMUZ-FM Contmp. Christian 44 53% 47%WMXD-FM Urban AC 46 46% 54%WNIC-FM Adult Contmp. 51 45% 55%WOMC-FM Classic Hits 54 51% 49%WPZR-FM Gospel 45 29% 71%WRCJ-FM Classical 75 55% 45%WRIF-FM Rock 37 70% 30%WSAQ-FM Country 37 55% 45%WWJ-AM News 58 63% 37%WXYT-AM Sports 56 73% 27%WXYT-FM Sports 47 80% 20%WYCD-FM Country 40 47% 53%
METRO TOTAL 46 54% 46%Median Age
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Market54%M/46%F
Older MalesYounger Males
Older FemalesYounger Females
CIDR
CIMX
WCHB
WCSX WDET
WDFN
WDMK
WDRQWDTK
WDTW
WDVD
WDZH
WGPR
WHMI
WJLB
WJR
WKQI
WMGC
WMUZ
WMXD WNIC
WOMC
WPZR
WRCJ
WRIF
WSAQ
WWJ
WXYT
WXYT
WYCD
METRO
Detroit Radio Market Rankers(Ranked on AQH Rating)
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Rank Station AQH Rating
1 WKQI-FM 0.7
2 WJLB-FM 0.6
3t WRIF-FM 0.5
3t WYCD-FM 0.5
5t WGPR-FM 0.4
5t WOMC-FM 0.4
5t WXYT-FM 0.4
8t WMXD-FM 0.3
8t WNIC-FM 0.3
8t CIMX-FM 0.3
8t WDRQ-FM 0.3
8t WDVD-FM 0.3
8t WDZH-FM 0.3
14t WDTW-FM 0.2
14t WCSX-FM 0.2
14t WDMK-FM 0.2
14t WPZR-FM 0.2
18t CIDR-FM 0.1
18t WMGC-FM 0.1
18t WWJ-AM 0.1
Rank Station AQH Rating1 WKQI-FM 0.62t WJLB-FM 0.52t WMXD-FM 0.52t WRIF-FM 0.52t WXYT-FM 0.52t WYCD-FM 0.57t WDVD-FM 0.47t WGPR-FM 0.47t WOMC-FM 0.4
10t WDTW-FM 0.310t WNIC-FM 0.310t WCSX-FM 0.310t WDMK-FM 0.310t WDZH-FM 0.310t WPZR-FM 0.310t WWJ-AM 0.317t CIDR-FM 0.217t CIMX-FM 0.217t WDRQ-FM 0.220t WJR-AM 0.120t WMGC-FM 0.120t WMUZ-FM 0.1
Rank Station AQH Rating1t WMXD-FM 0.71t WXYT-FM 0.73t WOMC-FM 0.63t WWJ-AM 0.65t WNIC-FM 0.55t WCSX-FM 0.55t WDMK-FM 0.55t WYCD-FM 0.59t WDVD-FM 0.49t WRIF-FM 0.4
11t WDTW-FM 0.311t WJLB-FM 0.311t WKQI-FM 0.311t WGPR-FM 0.311t WJR-AM 0.311t WPZR-FM 0.317t CIDR-FM 0.217t WDZH-FM 0.219t CIMX-FM 0.119t WDET-FM 0.119t WDRQ-FM 0.119t WHMI-FM 0.119t WMGC-FM 0.119t WMUZ-FM 0.119t WRCJ-FM 0.1
Adults 18-34 Adults 18-49 Adults 35-64Rank Station AQH Rating
1t WMXD-FM 0.6
1t WXYT-FM 0.6
3t WKQI-FM 0.5
3t WOMC-FM 0.5
3t WRIF-FM 0.5
3t WYCD-FM 0.5
7t WJLB-FM 0.4
7t WCSX-FM 0.4
7t WDMK-FM 0.4
7t WDVD-FM 0.4
7t WWJ-AM 0.4
12t WDTW-FM 0.3
12t WNIC-FM 0.3
12t WDZH-FM 0.3
12t WGPR-FM 0.3
12t WPZR-FM 0.3
17t CIDR-FM 0.2
17t CIMX-FM 0.2
17t WDRQ-FM 0.2
17t WJR-AM 0.2
Adults 25-54
Top 20 Adult Radio StationsMar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Clear Channel radio stations are highlighted
Rank Station AQH Rating
1 WKQI-FM 0.8
2 WJLB-FM 0.7
3t WMXD-FM 0.5
3t WYCD-FM 0.5
5t WDVD-FM 0.4
5t WGPR-FM 0.4
5t WOMC-FM 0.4
8t WNIC-FM 0.3
8t WDZH-FM 0.3
10t CIMX-FM 0.2
10t WCSX-FM 0.2
10t WDMK-FM 0.2
10t WDRQ-FM 0.2
10t WPZR-FM 0.2
10t WRIF-FM 0.2
16t WDTW-FM 0.1
16t CIDR-FM 0.1
16t WXYT-FM 0.1
Rank Station AQH Rating1t WKQI-FM 0.61t WMXD-FM 0.63t WJLB-FM 0.53t WDVD-FM 0.53t WYCD-FM 0.56t WDMK-FM 0.46t WDZH-FM 0.46t WOMC-FM 0.49t WNIC-FM 0.39t WGPR-FM 0.39t WPZR-FM 0.3
12t WDTW-FM 0.212t CIDR-FM 0.212t CIMX-FM 0.212t WCSX-FM 0.212t WDRQ-FM 0.212t WRIF-FM 0.212t WWJ-AM 0.212t WXYT-FM 0.220t WGRT-FM 0.120t WJR-AM 0.120t WMUZ-FM 0.1
Rank Station AQH Rating1 WMXD-FM 0.82t WNIC-FM 0.52t WDVD-FM 0.52t WOMC-FM 0.52t WPZR-FM 0.52t WWJ-AM 0.52t WYCD-FM 0.58 WDMK-FM 0.49t WJLB-FM 0.39t WKQI-FM 0.39t WCSX-FM 0.39t WDZH-FM 0.39t WRIF-FM 0.39t WXYT-FM 0.3
15t CIDR-FM 0.215t WGPR-FM 0.215t WJR-AM 0.218t WDTW-FM 0.118t CIMX-FM 0.118t WDET-FM 0.118t WDRQ-FM 0.118t WGRT-FM 0.118t WHMI-FM 0.118t WMUZ-FM 0.1
Women 18-34 Women 18-49 Women 35-64Rank Station AQH Rating
1 WMXD-FM 0.82t WKQI-FM 0.52t WDVD-FM 0.52t WOMC-FM 0.52t WPZR-FM 0.52t WYCD-FM 0.57t WJLB-FM 0.47t WNIC-FM 0.47t WDMK-FM 0.47t WDZH-FM 0.4
11t WGPR-FM 0.311t WWJ-AM 0.311t WXYT-FM 0.314t WDTW-FM 0.214t CIDR-FM 0.214t CIMX-FM 0.214t WCSX-FM 0.214t WDRQ-FM 0.214t WRIF-FM 0.220t WGRT-FM 0.120t WJR-AM 0.120t WMUZ-FM 0.1
Women 25-54
Top 20 Female Radio StationsMar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Clear Channel radio stations are highlighted 15
16
Rank Station AQH Rating
1t WRIF-FM 0.71t WXYT-FM 0.73 WKQI-FM 0.64 WYCD-FM 0.55t WJLB-FM 0.45t WDRQ-FM 0.47t WNIC-FM 0.37t CIMX-FM 0.37t WCSX-FM 0.37t WDZH-FM 0.37t WGPR-FM 0.37t WOMC-FM 0.3
13t WDTW-FM 0.213t WDMK-FM 0.213t WDVD-FM 0.213t WMXD-FM 0.217t CIDR-FM 0.117t WDET-FM 0.117t WMGC-FM 0.117t WPZR-FM 0.117t WWJ-AM 0.1
Rank Station AQH Rating1 WXYT-FM 0.82 WRIF-FM 0.73t WKQI-FM 0.53t WYCD-FM 0.55t WDTW-FM 0.45t WMXD-FM 0.45t WCSX-FM 0.45t WGPR-FM 0.45t WJLB-FM 0.45t WOMC-FM 0.4
11t WNIC-FM 0.311t WDMK-FM 0.311t WDRQ-FM 0.311t WWJ-AM 0.315t CIMX-FM 0.215t WDVD-FM 0.215t WDZH-FM 0.215t WPZR-FM 0.219t CIDR-FM 0.119t WDET-FM 0.119t WJR-AM 0.119t WMGC-FM 0.119t WMUZ-FM 0.119t WRCJ-FM 0.1
Rank Station AQH Rating1 WXYT-FM 1.12 WWJ-AM 0.83t WMXD-FM 0.73t WOMC-FM 0.75 WCSX-FM 0.66t WDTW-FM 0.56t WDMK-FM 0.56t WRIF-FM 0.59t WNIC-FM 0.49t WJR-AM 0.49t WYCD-FM 0.4
12t WJLB-FM 0.312t WKQI-FM 0.312t WGPR-FM 0.315t CIDR-FM 0.215t WDVD-FM 0.215t WDZH-FM 0.215t WMGC-FM 0.215t WPZR-FM 0.220t CIMX-FM 0.120t WCHB-AM 0.120t WDET-FM 0.120t WDRQ-FM 0.120t WDTK-AM 0.120t WHMI-FM 0.120t WMUZ-FM 0.120t WRCJ-FM 0.120t WXYT-AM 0.1
Men 18-34 Men 18-49 Men 35-64Rank Station AQH Rating
1 WXYT-FM 1.02 WRIF-FM 0.73t WDTW-FM 0.53t WKQI-FM 0.53t WMXD-FM 0.53t WCSX-FM 0.53t WOMC-FM 0.53t WWJ-AM 0.53t WYCD-FM 0.5
10t WJLB-FM 0.410t WGPR-FM 0.412t WNIC-FM 0.312t WDMK-FM 0.312t WDRQ-FM 0.315t CIDR-FM 0.215t CIMX-FM 0.215t WDVD-FM 0.215t WDZH-FM 0.215t WJR-AM 0.215t WMGC-FM 0.215t WPZR-FM 0.2
Men 25-54
Top 20 Male Radio StationsMar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Clear Channel radio stations are highlighted