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Detroit - Educators
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The Foundations of Social Media:
Social Media Rules for Jewish Educators
Presented by Lisa Colton,
Founder & President
Darim Online
434.977.1170
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#1 THIS IS AN ATTENTION ECONOMY
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#2:
ADD
VALUE
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Value is Social Capital
Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
1:12 or even
1:20 ratio
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Adding Value
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#3: BE REAL
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Develop Your Voice:
Examples
From Twitter
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Listening is
Paramount
Are you
listenng?
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Listen Everywhere! Temple Israel, Memphis Facebook Page
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#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
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Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks With Purpose
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Ask Questions:
Be a Platform
For Conversation
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Help People Connect
with Each Other
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#5: Shifts in Power
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Real Life Example
of Power Shift
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WE NEED
TO THINK
DIFFERENTLY
ABOUT RISK
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RISK ASSESSMENT• Educators & Directors• Staffing Structure & Job Descriptions• Host Institutions & Key Leaders• Financial Considerations• Culture Change
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IT’S NOT ABOUT TECHNOLOGY
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine