Welcome to the presentation on

Samsung Galaxy S4

By Mohammad Ariful Islam - Digital Marketer

Top 10 new Features of Samsung Galaxy 4

1. Smart Pause/Smart Scroll: Samsung takes the Galaxy S III's Smart Stay feature a step further, and senses when you look at the screen of the phone or away from it, automatically scrolling up and down websites and e-mails, and pausing and resuming videos.

2.Air View/Air Gesture: With Air gestures you can simply move your hand to accept or reject calls, change music tracks, browse the web and your photo galleries without actually touching the phone. Air gesture, on the other hand lets you preview emails, photos and other content by hovering your finger over the screen.

3. Group Play: You can transfer and instantly view or play documents, music files, photos, and other content to other Galaxy S4 handsets. It even supports multi-player games.

4.S-Voice Drive: Samsung adds a new interface to its S-Voice voice assistant to offer functionality when you're driving.

5. S-Health: You can track your workouts, daily intake and weight, and monitor your blood pressure, and blood glucose levels with the app.

6. Temperature and Humidity sensors: The Galaxy S4 also features temperature and humidity sensors to know the current status of your surroundings.

7.Dual camera features: The phone allows you to simultaneously shoot with its 13-megapixel rear and 2-megapixel front cameras. So you can place yourself in a group photo while shooting it or give a peek of your surroundings while being on a video call.

8. Sound & Shot feature: You can capture up to 9 seconds of audio while capturing a picture to make it more interesting.

9. Drama shot: You can combine all stages of action that takes place in burst mode into one photo with this feature. So if you're taking a photo of someone running, you can combine many pictures to depict the act of running in one picture.

10. S-Translate: The phone translates voice and text on the fly through this tool. It is integrated with the e-mail and messaging app, in addition to being present through a standalone app.

TARGET MARKET

PSYCHOGRAPHICS• Lead active lifestyles: business-oriented

people and young achievers who are passionate not only with work but also their personal interests.

• Health-conscious individuals • Those who like to travel - for both work and

play

• Gender: Male and Female• Age: 21-35 years old• SEC: A, B, and Upper C• Education: College level

DEMOGRAPHICS

SWOT

Strengths•Having a collection of the most advanced technological features is boosted by Samsung’s strong brand equity.

Weakness•Has fast depreciating value given the quick technological improvements introduced in the industry.

Opportunity

•Target market is becoming even more reliant on technology which makes smartphones transform from being a want to becoming a “need”.

Threat•Low-cost brands are starting to develop their own line of smartphones to serve as alternatives in the market.

Creative Objective

To persuade the target market that Samsung S4 is the best smartphone available in the market as it has the

latest and most advanced technology to date.

Consumer Promise

Samsung S4 is the only smartphone in the market that has a collection of the most

advanced technological features ever incorporated in a mobile phone.

Thank You

Slides Created By: Mohammad Ariful Islam