Detailed concept presentation
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Transcript of Detailed concept presentation
![Page 1: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/1.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
FleatFamilies Learning to Eat
![Page 2: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/2.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
Mothers need ways to address time and budget constraints so that they can prepare meals that meet nutritional needs
for their families on a regular basis.
NEED/OPPORTUNITY
![Page 3: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/3.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
“finding time to prep and cook the meal” “preparing a large variety of meals”“finding the time to make good food”“Time and effort”“ideas for production cooking (mon-fri)!!!”“not eating the same 10 meals over and over again”
NEED/OPPORTUNITY
105 MomsSURVEY
TOP PRIORITY
MAIN STRUGGLE
MAIN CONCERN
Nutrition (61%)
Planning Ahead, Nutritionally Balanced Meals (50%)
Not enough time (60%)
Budget constraints (31%)
![Page 4: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/4.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SAVES TIME
SAVES MONEY
ENCOURAGESHEALTHY HABITS
Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner!
Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings
Use Fleat to analyze your purchasing habits and fol-low recommendations to improve your health and the health of your familly
Families Learning to Eat
CONCEPT
FLEAT
![Page 5: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/5.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
PERSONA
![Page 6: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/6.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
![Page 7: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/7.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
![Page 8: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/8.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
![Page 9: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/9.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
![Page 10: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/10.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SERVICE PROVIDER/MODEL
http://www.groupon.com/pittsburgh/
Advertiser/Partner Flocks
member
member
member
member
member
member
member
Collective Buying Power
25% o�!
✓
✓
✓
✓
✓
✓
✓
![Page 11: Detailed concept presentation](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c4a3a04a79597f5e8b464a/html5/thumbnails/11.jpg)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
THANK YOU!