Analysis of Bigbasket.com

Presented by,Rathan

KiranEvin

Jitendra

About the company The firm was founded by a team of five – VS

Sudhakar, Hari Menon, Vipul Parekh, VS Ramesh and Abhinay choudhari.

The e-tailer does close to 2k – 3k orders a day in Bangalore and around 1k-2k orders per day in Mumbai and Hyderabad combined. It is currently clocking a monthly GMV (gross merchandise value) of Rs 9 crore on an average.

Positioned as online grocery store. 1000+ brands 10000+ products Guarantee on time delivery and the best quality! Investors ; Ascent Capital, Lionrock Capital, Zodius Capital, Helion Ventures Company has more than 70k + customers

India Retail Market

FY'12 FY'160123456789

10

1.6

8.8

Expected Sales Growth (USB Bn)

Globally, e-grocery market is growing nearly 7 times faster

Indian Retail Market is of $500Bn and out of which 60 % would be food and grocery

India is the 6th largest grocery market in the world

YoY growth rate is 19 %

Key Players in Indian E-grocery Market

Product Portfolio

Bigbasket.com allows you to walk away from the drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for groceries. Discover new products and shop for all your food and grocery needs from the comfort of your home or office. No more getting stuck in traffic jams, paying for parking, standing in long queues and carrying heavy bags – get everything you need, when you need, right at your doorstep. Food shopping online is now easy as every product on your monthly shopping list, is now available online at BigBasket.com, India’s best online grocery store.

Why should I use BigBasket.com?

Area’s

Product Mix

Product Mix

Grocery &

Branded

Food

Fruits &

Vegetables

Personal Care

Beverages & Household

Meat, Bread Dairy

& Egg’s

Target Segment

• Foreign• Others

states

Students

• With Baby

• Big Families

Family

• Single

• Both are Working

Corporate

Others

Event Planners

Societies

Co-operative

s

Groups

Benefits to the Buyers

When you need, right at your doorstep

Getting stuck in traffic jams

Standing in long queues

Carrying heavy bags

Paying for

parking

Variety

Complete ProcessHOW TO ORDER?

Browse BigBasket.com for products or use the search feature

Add item to your shopping Basket Choose a convenient delivery time from our 4 Slots* a

day

7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM - 10.00 PM

Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons

*Slot timings may vary across cites

Smart Ordering

Own fleet of GPS enabled vans Working on a hub-and-spoke model All the goods are bought and stocked in a

warehouse 10% refund if late just-in-time model, warehouse stocking model

Delivery Strategy

Green BasketRegional Distribution Centre

Store

End user

Do’s & Don’t• The types of advertising used by the Big basket is “ Word of

Mouth “ , News paper, radio, bill boards etc.

• Why they use such mediums ; Big Basket feels that we are in online world and by using social media the message will spread like a viral and they are targeting only working professionals and housewife.

• Rough expenditure on advertisement as a % of SalesBigBasket doesn't advertise much; to acquire customers, they say that 60-70 per cent are repeat customers, it primarily depends on word of mouth. "Around 45 per cent of our customers come through reference and 20-30 per cent through online searches and traditional media,“

• Whether they use celebrities or normal people / animals in advertisements

BigBasket is not using any celebrities/normal people / animals in advertisements

Promotion

Recommendation from User’s

Try to achieve one day delivery efficiency

Introduce loyalty programs

Improve website and social presence

Include bundled offer system a customers can make

and save for future usage

Make website more user friendly

Expand geographical reach

Increase awareness through advertisement.

Share consumer experience on their website