Swadee Kha !!Namaste !!

PresentationPresentation on Indian WeddingsBy Tourism Authority of Thailand

New Delhi Officeon 26th March 2016

atWedding Symposium, Bangkok

Indian Weddings

Features• As per Indian law marriageable age of a girl is 18 and of a boy is 21

years.• It is once in a life time celebration• Generally arranged by the parents, although new generation is

now finding their own match• It is about 2 families being brought together socially.

• Religious ceremonies form a key part of the festivities, filled with rituals and celebrations that continue for days (4-5 days)

• Functions include: Pooja,Sangeet, Mehendi/ Haldi, Wedding and Reception

Features

Indian Wedding Industry • Wedding market is estimated to be worth 60 billions USD,

growing at the rate of 20-25 % • Approximately 15 million Indian weddings are held in a year • Around 2500 high end weddings are held every year.• Budget starting from 150,000 U$ to 15 million U$

Indian Wedding Industry • With half of India’s population being under 29 years of age,

marriage market is set to boom• Indian weddings getting bigger and better offering lucrative

business and opportunities to players involved.• Recession proof• Tier II & Tier III cities are also following the trend• Indian wedding celebrations include the following themes –

Bollywood, Arabic, Punjabi, Mughal theme

Diet requirements of Indians

• Vegetarian: No meat, No Egg• Non Vegetarian (Hindu): No Beef, No Pork

Diet requirements of IndiansJain Food: Excludes meat, fish and egg, underground plants eg. potato, onion, garlic, carrot and other roots and tubers. Eggitarian: No meat but do consume dairy products and egg.

SeasonWedding season is predetermined by the holy calendarAs per Hindu calendar Season for Wedding Celebration in 2016January - April,November –December(Some communities like Sikhs do not follow any calendar)

Trends - Destination Wedding• Currently Destination wedding is in fashion in Indian society,

each one tries to outdo each other.• It is becoming a status symbol and a unique experience• Enjoy quality time with friends and relatives• Trend of hiring a wedding planner is growing

Trends - Destination Wedding

• Great excuse to limit the guest list therefore cost effective

• Generally guests pay for airfare and Brides family pays for the rest.

• Guests can save on vacations• Gorgeous locations

Organizing The Big fat Indian wedding includes the below arrangements:

• Venues• Invitation cards• Design& Décor• Florist• Accommodation for guests • Food catering- Indian/ Veg• Wedding cake

Organizing The Big fat Indian wedding includes the below arrangements:

• Wedding photographer/videographer• Vendors for Indian ceremonies like Pandit, Henna artist,

horse/elephant and band for baraat• Doli (palanquin) for bride• Beauticians Make up/hair artists• Music - Sound system/DJ/ Musician• Personalized Hospitality• Transportation for the guests

Indian wedding functions• Day 1

– Puja (Prayers)– Ring Ceremony/ Cocktail &

dinner

Indian wedding functions• Day 2

– Henna/Mehndi Ceremony

Indian wedding functions• Day 3

– Sehra Bandhi– Baarat (procession of the boy’s family-including a

horse/elephant and music) Phere/main wedding (requires a mandap, a fire in between)

Indian wedding functions• Day 4

– Reception

• Indians love to party all night with loud music and dancing.

• The music and dance continues through the night.

Thailand – Destination for Indian Weddings

Why Thailand ?• Unique settings- beautiful beaches, private islands, river side

venues, lush mountains. ( Indians love beach weddings)• World class hotels/resorts/parks and convention centers to

choose from• Good Air connectivity• Affordable Luxury

Why Thailand?• Professional DMCs,• Good Indian wedding planners in Thailand• Variety of cuisines, Availability of Indian/Vegetarian food• Thailand and India also share similar roots, beliefs and

traditions.

Why Thailand?• Thai Hospitality is unmatchable. • Excellent Thai decors like flower arrangements, ice carvings etc.• Proximity to India. From any point in India to Bangkok is between 2.5 to 3.5

hours flight. Flying to Bangkok or flying to domestic beach destinations such as Goa or Kerala will take same amount of time, but Flying to Thailand costs less.Hotels are less expensive

• Above all shopping is a big attraction as Indians are compulsive shoppers.

Popular Destinations in Thailand• Bangkok• Hua Hin• Pattaya• Rayong

• Phuket• Khao Lak• Krabi• Chiang Mai

Popular Destinations in Thailand

Indian Wedding Sizeto Thailand

• Average no. of Pax: 100 – 600 pax• Average time duration: 3-6 days• Average Budget: 10 million THB – 50

million THB/wedding• Thailand covers approximately 300 +

weddings per year.

Khob Khun Kha !!!