Bunbury Geographe tourism has generated more than 1,900 supporting jobs

Destination

bunburyA destination marketing campaign to support Bunbury tourism

$379Mor 30 per cent of the South West region’s tourism output in 2018

Bunbury-Geographe contributed Purpose

For many years the City of Bunbury has supported the development of regional projects, in partnership with the government, to support the Bunbury Geographe and the South West Region. The Bunbury Outer Ring Road is a major infrastructure project that will deliver faster commute times into the South West and enable development of industrial areas in Greater Bunbury. It has been identified that this project may result in a reduction of opportunity visitors to Bunbury where the stop is under an hour, by some 30%. Tourism’s estimated total output for Bunbury-Geographe is valued at $332M per annum, with Bunbury predominate in generating $245M or 74% of the total value, directly employing 1,155 people in Bunbury businesses. State support to promote Bunbury through destination marketing campaigns, road side signage and delivery of an iconic annual event, will ensuring the City and region continues to prosper.

To promote Bunbury Geographe as a place to live, visit and invest

• Ongoing exposure to the Perth metropolitan population of two million people to encourage growth in visitation to Bunbury and Bunbury Geographe.

• An iconic regional event to increase reputation, visitation and economic stimulus to the region.

• Grow the tourism sector by expanding product development to create new jobs and economic opportunities.

• Continue to promote Bunbury and the region to intrastate visitors, keeping investment in Western Australia.

Strengthening tourism output and building reputation of the Bunbury Geographe region

Commitment The City of Bunbury commits to spend more than $800,000 p.a on tourism promotion and events in collaboration with Australia’s South West and Bunbury Geographe Local Government Authorities.

We are seeking $3.2M for use over four-years on a destination marketing campaign, installation of digital signage to promote Bunbury-Geographe, and creation of an annual iconic City of Bunbury event

Benefits

Bunbury Geographe international overnight visitors increased by 33.5% in 2019

Bunbury experienced an 83.7% increase in domestic overnight visitors in 2019

30 per cent of trips that stop in Bunbury may stop elsewhere as a result of the Bunbury Outer Ring Road

Bunbury City contributed $245.485M in tourism output in 2018

live invest visit

BUNBURYTourism can connect businesses and together,create synergies

$315B

2,200 hectares of vacant land available to support advanced industries

to the Australian economy by 2028

Artificial intelligence will contributePurpose

Australia is being transformed by a vastly changing digital landscape that is redefining economies, how we live and work as well as the social fabric of our communities. Those countries and regions with the technological infrastructure to support automation are forging ahead at the expense of traditional practice economies. The concentration of population, employment and education opportunities in a single capital city is contributing to a growing inequity in outcomes for regional Western Australia. Through foundations of lifestyle and affordable living, regional Western Australia has a unique capacity to compete when attracting talent, investment and industries where the quality of life for workers is a key driver. The co-location of technology infrastructure, industries in need of transformation, and the workforce able to create new opportunities through AI and digital solutions, will truly establish Bunbury as WA’s Second City and the first Digital City of Western Australia.

Build a Second City that delivers the jobs and industries of the future

• Diversify the West Australian economy away from traditional industries prone to automation towards new industries, creating future jobs for regional communities.

• Accelerate the translation of research and innovation into applied outcomes by co-locating those able to solve new and old world problems with AI, automation and digital technologies.

• Extend new technology and infrastructure requirements into a regional hub-and-spoke model to enable future AI and Cloud-edge compute capabilities where they are most needed.

• Reverse the rural-urban drift towards capital cities, creating a more sustainable, affordable and diversified Western Australia

Diversify State and regional economies, transform traditional industries, a hub creating jobs of the future

Commitment We are seeking a State Government commitment to accelerate investment in the City of Bunbury as the state’s Second City and the first regional Digital City of Western Australia

Benefits Need to increase Australian AI workforce from 6,600 to 161,000 (2030)

AI to increase global GDP by 14% (2030) valued at $15.7T

By 2022, 133 million new jobs created globally through AI and automation

Global submarine cable market growing by $10B over next five years to $22B

diversifying regional WA

DIGITAL CITYThe Second City of Western Australia Creating the future industries and jobs of tomorrow

CITY OF Bunbury

What is next

• We are seeking State and Federal government support to deliver these foundation initiatives and drive university and private sector investment.

• The City will continue to invest heavily in building a high quality of lifestyle and liveability as a key driver when answering ‘why here’.

The City of Bunbury, local industry, investors and our community are ready to go

Tertiary Education & Applied Research CentresBy co-locating experts in machine learning, energy systems, engineering and material sciences, a broad capability will be created to transform our traditional regional communities and industries while creating the workforce of tomorrow

Postgraduate and research degrees connecting researchers to regional primary industries while providing a world-class lifestyle and liveability experience for students

University campus & international student accommodation hub

Teaming up with the Australian Digital Health Agency, WA Health, WA Country Health Service and CSIRO Data61 to apply digital and AI solutions into improved health outcomes, access and service efficiency

Australian centre for applied digital healthcare

Linking existing regional heavy rail to the Bunbury CBD and Busselton through affordable, electric, high speed trackless tram technology as world-first for regional connectivity

Autonomous trackless tram link between Bunbury and Busselton

South West regional transport link, connecting key services

Build Australian data connectivity performance and resilience. Extend Cloud and edge compute capabilities into the South West, to support AI, digital and automation opportunities for regional communities and industries now and in the future

Alternate west coast submarine cable landing and regional technology hub

South Western Australia digital infrastructure hub

The production and storage of energy from reliable and sustainable sources is essential to attract private industry investment. A concentration of opportunity, innovators and energy initiatives within Bunbury will fuel future industry opportunities with reliable and affordable energy

The preferred location for future energy production and storage initiatives

Renewable and alternate energy production and storage

Manufacturing in Australia has fallen from 30% of GDP in the 1960s to under 6% today. There is a need to enable, stimulate and attract future manufacturers in biopharma, active pharmaceutical ingredients, advanced materials, energy systems, engineering and automation

Dedicated precincts with the technology and infrastructure capabilities to attract private industry

Advanced heavy and light manufacturing precincts

Lifestyle and liveability, existing infrastructure and services, industry need and opportunity

Why Bunbury and the South West?

Bunbury, located between Perth and the major population centres of the South West has a diverse economic base as the service centre for the region. Bunbury offers an enviable lifestyle and a unique platform to attract and retain a future workforce to build these new and resilient industries. Bunbury’s population is estimated at 32,000 and as a City it supports the Bunbury-Geographe wider population of 91,964. The Bunbury-Geographe region has seen substantial population growth of 12.66 per cent in the seven years to 2018. Its role as a major hub for services, arts, culture and employment reinforces Bunbury’s position as WA’s Second City, supporting a South West population of 178,406. Those primary industries prone to future automation including horticulture, livestock, food production and processing, timber, forest management, mining, energy generation, port and marine, heavy rail, road freight, coastal surveillance and oceanography are all on Bunbury’s doorstep. Through strategic regional investment, these capabilities and industries can be unlocked by removing the infrastructure and technology barriers to future growth and prosperity through digital technologies.

Foundational initiativesTertiary education and applied research regional campus

diversifying regional WA

DIGITAL CITY

42,000 jobs

820,000 international tourists p.a engage with First Nation arts in WA

South West Arts and Indigenous

GALLERYThe premier regional Arts & Indigenous Gallery of Western Australia

$1.9B in wages and $87B in national GDP

Arts & creative industries createPurpose

A strong community is manifested through its heritage, participation, cultural practices and connection to place where all are welcome. This proposed gallery builds on the success of the Bunbury Regional Art Gallery (BRAG) as the the pre-eminent home of arts in the South West, its Noongar Arts program, Noongar Country exhibition and success in attracting renowned and emerging artists. Co-location of this state-of-the-art gallery with the BRAG will deliver a precinct providing universal and equitable access to high-quality visual arts where all can discover the story of Western Australia. This investment will diversify and build the arts industry within Western Australia by creating a regional hub for all creatives to connect with country, community, investors and visitors.

To build the arts industry, celebrate diversity and champion inclusion

• Support and build grassroots artists and creative industries workers to double current West Australian sector employment to that of the national average at 5.29% (total workforce).

• Build a regional hub of international reputation to diversify the State’s arts and Indigenous culture destinations outside of Perth, to increase visitation and investment.

• Improve community accessibility and participation in high quality arts and Indigenous culture programs by creating a pre-eminent precinct in Bunbury.

• Extend current artist residencies to create a focal point for creative segments to co-locate and extend into emerging digital and interactive mediums.

Grow a regional industry with international reputation to drive visitation and investment

Commitment

• Land upon which to build, management, operating expenses and $10M in cash for construction

The City of Bunbury commits

We are seeking $20M to deliver the second home of visual arts in Western Australia

BenefitsCulture & creative industries inject an estimated $10.6B into Western Australia

92% of young people engage with the creative arts and cultural events

1/3 of Aboriginal people participate in creative arts activities

Private investment in the arts Australia-wide was $280M p.a in 2017 and growing

THREE STORY INDIGENOUS ART & CULTURE GALLERY

INDIGENOUS ART STORAGE

INDIGENOUS SCULPTURE & LARGE

ITEMS STORAGE

Night render (top) and precinct overview (right) showing existing BRAG and proposed Arts and Indigenous Gallery

Details

• Total gallery space: 2325m2

• Total outdoor sculpture alleyways : 1000m2

• Total collection storage area : 1030m2

• Total communal gathering area : 500m2

Size and scope of proposed gallery

What have we done

• Broad and extensive community and key stakeholder engagement identified that more than 70% of the community want a heart for arts and Indigenous visual arts as a civic focal point, also reflected in the street scaping such as paving and surrounding alleyways and connecting street art.

• Community and stakeholder calls to build the arts and creative industries to an international level of reputation to drive jobs, visitation, participation, and celebrate our unique community identity and history.

• Council adoption and architectural development, design and consultation completed, delivering a finalised plan and business case that incorporates heritage assessments, asset maintenance and management, traffic and pedestrian access, parking, open space communal use and detailed cost

• Central city activation and revitalisation impacts of the precinct, possible joint venture follow-on activities created through delivery of the precinct as a whole.

• Creation of a City of Bunbury growth and major development reserve with significant cash contributions to provide funding for new strategic projects.

Extensive community consultation, business case development, design and funding proposal

What is next

• Once funding is secured, the City will rapidly progress engineering and construction design drawings to tender for gallery construction

• Begin programming exhibitions and expanding the Noongar arts program

• Work closely with local Aboriginal elders and groups to inform elements of detailed design, stories and communal space story telling.

The City of Bunbury, local creative industry and our community is ready to go

Detailed project information, work completed and next steps

South West Arts and Indigenous

GALLERY

$220M

South West Football League

HANDS OVAL

For every $1 spent by WA AFL, $2 in regional community value is created

per annum in economic benefit to Western Australia

WA football generatesPurpose

Football is a significant industry in Western Australia, with two AFL clubs, nine WAFL clubs and a raft of community competitions that produce local economic benefits. These benefits include spending in local businesses plus the jobs associated with the activities of the football industry. The WA Country Football League (WACFL) is comprised of 25 Senior Leagues, 150 Country Clubs, 12,500 players, along with more than 5,000 volunteers who help facilitate football each weekend. The South West Academy of Sports provides junior athletes talent development opportunities in the region they call home, to ensure aspiring sports men and women are set up for long and rewarding careers in sport. The South West Football League is the largest country football league in Western Australia with 10 clubs, 39 teams, and league-provided officials. A new multi-use regional facility as the home of AFL and elite sport in the South West is needed to ensure the ongoing success and value create at a community, social, sporting and local businesses continues for decades to come.

Build a new multi-purpose stadium as the home of Australian Rules Football in the South West

• Strengthen access of South West Football League clubs to elite-grade infrastructure that fosters talent, allows club revenue to be focused on players and community outcomes, and attracts elite players to the local competition and facilities.

• Provide a multi-use facility that supports the South West Academy of Sport, Clontarf Academy and Girls Academy over the coming decades, activating a central community space in South Bunbury.

• Improve participation with contemporary facilities able to support womens competitions, universal access amenities, all-weather spectator viewing both day and night, and professional training clinics enabled by appropriate supporting infrastructure.

• Diversify options for elite level matches and training camps outside of metropolitan facilities, delivering economic benefit and experience to country communities.

Uplift community participation, support grass roots development, create economic opportunity through elite sporting events

CommitmentWe are seeking an additional $5M in State Government support to deliver a regional state-of-the-art, multi-use facility as the home of football and elite sports in the South West.

BenefitsFor every person employed by AFL directly, another job is created locally

Club-based footy generates $225M in community benefit each year

Educational outcomes and related benefits of $16.7M per annum

80,000+ participants involved in club based football each year

Creating regional opportunity for grass roots and elite sporting success

multi-purpose FACILITY

Each year, sports in Australia creates $83B in benefit and a return of $7 per $1 invested

What have we done

• A detailed master plan for the Hands Oval precinct has been developed with all key stakeholders that includes elite grade turf maintenance and drainage; lighting and electical upgrades; universal access and spectator requirements; player amentities including AFL preferred facility guidelines and multi-use requirements, growing womens participation, and future community need.

• Lighting and playing surface upgrades have been completed through an upgrade campaign worth more than $3M+, delivering a quality playing surface suitable for elite level competition under day and night conditions.

• Formation of a reference group to collaboratively define the aims, objectives, key stakeholder requirements, facility concept development and operating model of the precinct.

• Engagement of Bollig Design Group to provide architectural design and quantity surveying estimates for the development of a detailed concept design of a grandstand facility incorporating modern player and spectator amenities, to be managed by the South West Football League.

• Allocation of $455,000 for architectural and design services to deliver a detailed technical engineering level of design required to tender for construction of the proposed Hands Oval stadium.

• Discussed the concept design of the stadium with representatives of the Western Australian Football Commission and Australian Football League to ensure all elite level competition requirements, including media and officiating requirements are met.

• Early negotiations on the management and operating models of the proposed facility, including the formation of memorandums of understanding (MOU) with at-ground stakeholders around their use of the incorporated facilities.

• Finalised quantity surveying of the design and precinct masterplan which identified a total project cost of $12M for the facility and $3M for spectator amenity and ground works.

Broad consultation, architectural concept development, design and rapid detailed design of the Hands Oval facility

What is next

• Once funding is secured, the City will rapidly progress engineering and construction design drawings to tender for facility construction and demolition of existing aged facilities

• Work to provide temporary facilities at-site to ensure the home ground and visiting teams are not disadvantaged through-out the build of the new facility

The South West Football League, our community and City of Bunbury are ready to go

South west football league

HANDS OVALConcept render of the proposed multi-purpose

Hands Oval facility

Double visitation to City beaches as the only ocean pool on the west coast

The first volcanic basalt ocean pool in Western Australia

43,000 m2

Attracting private investment and creating jobs

Activating an ocean-side precinct ofPurpose

To deliver an iconic ocean attraction in Bunbury, the City of Three Waters that is not available anywhere else in Western Australia. Utilising a 100-year-old buried treasure in the historic basalt quarry at Wyalup Rocky Point, the ocean pool will provide unrivalled magnetism to visitors, event organisers and commercial investors as the anchor of a new ocean-facing precinct. In an Instagrammable world, ocean pools are highly relevant, providing iconic imagery and unmatched experience for both local and overseas visitors. With more than 100 years of evidence in their capacity to activate coastal Australian communities, this initiative will not only drive participation of those traditionally unable to enjoy an ocean experience, but celebrate the unique cultural and historic nature of the site.

To build a unique ocean pool precinct

• Utilise an existing historic quarry in which to build the ocean pool, saving significant excavation costs, while celebrating a unique natural geological feature of Bunbury

• Deliver an iconic destination that draws visitors to the South West, building on the success of the Transforming Bunburys Waterfront project to the west facing sunset beaches of Bunbury

• Create an anchor attraction to drive commercial investment in a surrounding entertainment and hospitality precinct and create new supporting jobs

• Value-add to existing ocean attractions such as the Koombana Foreshore, Dolphin Discovery Centre and board walk through the southern-most mangroves in Western Australia

Increase visitation and participation, create a unique public open space precinct that attracts private investment

Commitment We are seeking a commitment of $500,000 for finalising detailed engineering design and $5M as a State Government contribution to begin construction of this iconic attraction in 2021

BenefitsIncorporate near-by Aboriginal cultural sites into the communal ocean precinct

Every visit on average will create local economic benefits of $26.39

Basic local economic and health benefit value of $10M p.a

Create an iconic attraction to drive private investment in the precinct

Bunbury Back Beach

OCEAN POOL

THREE STORY INDIGENOUS ART & CULTURE GALLERY

INDIGENOUS ART STORAGE

INDIGENOUS SCULPTURE & LARGE

ITEMS STORAGE

Sunset render of the ocean pool (top) and a stylised overhead of the ocean pool (right) along side Wyalup-Rocky point public open space

Details

• 100m long when built into the existing quarry

• 100m wide set into the existing quarry

• 170m north of the historic site of WA’s first ocean pool built in the 1930s

• A safe ocean environment from sharks, ocean hazards, and universally accessible all-year-round

Size and scope of proposed Ocean Pool

What have we done

• Comprehensive research into longevity and utilisation of ocean pools in basalt rocks as magnets for seaside tourism with examples at Bondi Beach in Sydney (built in 1897) and Saint Claire in Dunedin, New Zealand (built in 1894).

• Engagement with Goomburrup elders, including seeking of permission to undertake geotechnical surveying of the site which was given.

• BCE engineering undertook IDS GeoRadar ground penetrating mapping of the quarry with a geophysicist report confirming the quarry to be 5000m2, the equivalent of five olympic sized pools in area. Calibre Consulting provided engineering evaluation and design of the ocean pool struc-ture at a concept design level based upon geotechnical engineering data.

• Community engagement through social media reaching more than 56,000 people and more than 2600 likes in the first 10 days, with a video fly-through viewed 33,000 times. Only two dislikes were recieved in this period.

Undertaken geotechnical site discovery, concept development, Aboriginal elder and community consultation

What is next

• Undertake detailed engineering design and costing, development of commercial land parcels within the precinct.

• Work closely with local Aboriginal elders and groups to inform detailed design elements and incorporate communal space story telling.

The City of Bunbury and our community is ready to go

Ocean Pool

Wyalup-Rocky Point

Wardandi Memorial Park

N

Detailed project information, work completed and next steps

Bunbury Back Beach

OCEAN POOL

$50B

9.2 full time jobs created for every 10,000 tonnes of waste recycled

to the Australian economy and employs 50,000FTE

Waste and resource recovery contributesPurpose

With the commitment to divert 85% of our waste from landfill by 2030, there is a need for a facility able to separate and channel materials to the appropriate waste stream. The South West Regional Waste Group (the Group) is a collaboration between the Councils of the Bunbury-Geographe, Vasse and the Warren-Blackwood economic areas, the Bunbury Harvey Regional Council and the South West Development Commission (SWDC). The Group is developing efficient regional solutions to emerging waste issues including reduction of available landfill sites, innovation in waste diversion, a growing social expectation of waste reutilisation, and State Waste Policy that aims to create a circular lifecycle for waste materials. The City of Bunbury and Bunbury Harvey Regional Council is seeking support for a state-of-the-art facility able to sustainably deliver waste management best practice and innovation in supporting the State and South West now and into the future.

Apply innovative technologies and best practice to the demands of waste management across the South West that is environmentally sustainable and cost effective

• Diversify regional West Australian economies by supporting the development of innovative waste recovery technologies to achieve material recovery targets of 70% by 2025

• Divert a greater percentage of waste to recovery and recycling streams, support the State aim of less than 15% of all waste ending up in landfill by 2030

• Develop a regional circular waste management capability able to value-add and create waste resources that support a circular economy approach

• Create waste products and resources for use in construction and primary industries near where the materials are created, collected and recovered, reducing the overall environmental impact of logistics and cost to supply, creating cross-industry regional competative advantage

Reduce waste, recover more, protect our environment

Commitment We are seeking $19M to deliver a regional Materials Recovery Facility (MRF) and create long term South West landfill capacity for unavoidable waste materials

Benefits The South West generates 115,000 tonnes of waste per annum

in 2014-15, West Australians generated 2,623kg per capita of waste

25M tyres go to waste per annum across Australia with 40% ending in landfill

The recycling industry employs 20,000 people directly and 35,000 indirectly

South West Regional

Sustainably managing waste and creating innovative new fuels and materials

Materialrecoveryfacility

(per annum)

Tertiary Education & Applied Research CentresBy co-locating experts in machine learning, energy systems, engineering and material sciences, a broad capability will be created to transform our traditional regional communities and industries while creating the workforce of tomorrow

Building on existing infrastructure, strategic investments and collaboration

Why the South West Regional Waste Group

The increasing availability and viability of alternative waste treatment and resource recovery technologies worldwide, combined with Western Australian State policy seeking to reduce waste to landfill constitutes an opportunity for South West local governments. Alternatives to landfill exist with the potential of making a significant contribution to the South West economy and landfill diversion targets. To develop distance neutral infrastructure that is linked to world opportunities, respects our environment, while being scalable to support a near doubling of population in the South West by 2030, a regional waste solution is required. Bunbury-Harvey Regional Council (BHRC) was established in 1990 as a waste management authority to manage the municipal waste generated by both the City of Bunbury and the Shire of Harvey. The BHRC Stanley Road transfer station operates significant waste facilities to industry best practice, within the Kemerton strategic industrial area buffer, and environmental approvals in place to scale-up capacity. Asset sharing and integration of resources into the Stanley Road site is underway, with the Shire of Dardanup Banksia Road Organics Processing Facility (BROPF) being integrated. Although some small local site pods will be required across the region to minimise environmental impacts of waste transfer, a regional centre of excellence will deliver innovation and levels of recovery, diversion and cross-stream value capture otherwise unachievable.

South West Regional

Material recovery facility

This investment will deliver

• Recover an additional 20% of waste within the Greater Bunbury Region and the broader South West, creating 50 permanent jobs and driving Regional growth

• Increase regional capacity for processing construction and demolition (C&D) waste from 12,500 tonnes/yr to 75,000 tonnes/yr of higher grade product, incorporating the Peel region

• Increase regional capacity for processing general waste from 120,000 tonnes/yr of which 75,000 tonnes/yr (63%) is recycled, to 271,000 tonnes/yr and 217,500T/annum of recycled product (80%), increasing landfill capacity by 9-fold.

• Regional asset sharing, and a simplified, collaborative advocacy and governance point for communal waste management & policy best practice

• Sufficient scale to access and develop new markets to divert waste products into, lowering operational costs and increasing revenue and local economic diversification

Master planning, market sounding, consultation and environmental approvals

What has been done

• Market sounding exercise identifying private investment opportunities, market entry considerations, infrastructure dependencies, environmental requirements, economies of scale and source material requirements

• Masterplan development of the Stanley Road waste management precinct incorporating the current proposal, an innovation hub, and capacity for future technology implementation such as waste to energy and pyrolytic destructive distillation processing of tyres

• Broad consultation with local governments, agencies and organisations across the South West including Noongar Chamber of Commerce and Industry, Regional Development Australia, Main Roads WA, Deptartment of Water and Environment Regulation, and the South West Development Commission

• Environmental approvals for additional lined cell installation for unavoidable waste requiring landfill

We are ready to go!

What’s next?

• With the provisioning of funding, the BHRC will undertake construction level design and tendering for the construction of the material recovery facility and construct the state-of-the-art new lined cells at teh Stanley Road facility

• Progress a shared 5-year plan for regional waste education, develop new markets for new waste resources, and create a shared governance model for communal waste assets & policy across the South West