Destination Performance Report-Out TAP Report Meetings and Conventions.
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Destination Performance Report-Out TAP Report Meetings and Conventions
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Transcript of Destination Performance Report-Out TAP Report Meetings and Conventions.
Destination Performance Report-Out TAP Report
Meetings and Conventions
Tourism Vancouver Dashboard (Paul Vallee) Data Sets (Dave Gazley)
On the Books TAP Report City Wides
2012 Priorities (Dave Gazley) TAP and Pace Reports (Jeff Eastman) Convention Development Fund (Marion Harper-Treskin) Corporate Task Force (Claire Smith) Q & A
Agenda
Destination
Individual Property
Strategy
PERFORMANCE DASHBOARD
KPI Task Force (HAV/TVan)• Reviewed data/reporting needs• Researched available data• Worked on two dashboards
1. DMO Dashboard – modified2. Destination Dashboard – new
• Recommended ways to communicate1. e-News2. MemberNet
• Continuously look for ways to improve reporting
Tourism Vancouver Key Performance IndicatorsData to September 30, 2011
% Change
Measure 2010 Actual 2011 Target2011 Target vs 2010
Actual 2011 YTD2011 YTD % of
2011 Target
Meetings & Conventions Leads 447 464 4% 382 82%Meetings & Conventions Lead room nights 958,775 1,000,000 4% 1,000,200 100%Meetings & Conventions Definites 171 202 18% 148 73%Meetings & Conventions Definite room nights 232,945 240,000 3% 116,428 49%Meetings & Conventions: City-wides booked during year 23 24 4% 9 38%Travel Trade leads 1,092 1,000 -8% 784 78%Corporate web visits 2,611,485 2,600,000 -0.4% 2,354,887 91%Page Views 13,827,523 13,310,830 -4% 12,938,670 97%Stories in core markets 2,025 1,350 -33% 1,046 77%Trade media stories 362 350 -3% 227 65%Local media (total stories - print, online, tv and radio) 588 500 -15% 416 83%Gross sales - (all centres) $ 3,145,771 $ 3,255,000 3% $ 2,589,505 80%Visitor parties served 172,135 115,000 -33% 107,205 93%
Tourism Vancouver’s MemberNet• Under “Performance Monitoring” on the member’s section of our
websitehttp://www.tourismvancouver.com/members/membernet/measures#
Meeting & Convention Data Setso Business On The Books – Hotel Submitted Data
Meyers Norris Penny (formerly PWC)
o TAP Report – All Tourism Vancouver Bookings
o City Wides - Tourism Vancouver and VCC lead, strong support from Convention Hotels active in the market;
Business On The Books – Effects of City Wide Conventions on Occupancy
2008; 100 out of 365 Days Occupancy
hotels 300 rooms or more + 10%
hotels 300 rooms or less + 6%
• Source; Vancouver Business on the Books - PWC 2008, Meyers Norris Penny 2009 & 2010.
2009; 62 out of 365 Days Occupancy
hotels 300 rooms or more + 9%
hotels 300 rooms or less + 5%
2010; 105 out of 365 Days Occupancy
hotels 300 rooms or more + 12%
hotels 300 rooms or less + 5%
Business On The Books: Historical Occupancy
Average Daily Occupancy; 2006 - 2010
% by Actual Date
% by Actual Day of the Week, Week of the Month
• Source; Vancouver Business on the Books data was PWC now Meyers Norris Penny
For period ending September 30, 2011
TAP Report 2011 – 2018
2012 Month-by-Month
For period ending September 30, 2011
Definite RN’s City Wides Tent RN’s City Wides
2006 – 2009 90,000 18
2010 166,000 * 23
2011 226,302 25
2012 149,097 18 22,938 5
2013 99,266 12 89,538 12
2014 55,838 7 102,177 13
2015 19,680 1 224,830 12
* 2010 figures do not include the Olympic Games + 284,000 = 454,000
City Wide - Room Nights
2012 Major City WidesAmerican Association For The Advancement of Science, Feb 16-20 | 5,000
United States & Canadian Academy of Pathology, Inc., March 17-23 | 3,775
Association of Fundraising Professionals, March 31-April 4 | 4,200
American Educational Research Association, April 14-17 | 12,000
American Roentgen Ray Society, April 29-May 4 | 3,500
American Society for Aesthetic Plastic Surgery, May 3-7 | 2,500
American Society for Mass Spectrometry - Annual Meeting, May 18-25 | 7,000
Alzheimer's Association, July 14-19 | 6,000
Maritz Travel Mass Mutual Leaders Conference, July 28-Aug 4 | 3,200
Project Management Institute Global Congress, Oct 20-25 | 6,000
New York Life Insurance Company Executive Council, Oct 21-31 | 3,100
2012 City Wide Room Nights
January February March April May June July August September October November December0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TentativeDefinite
2013 City Wide Room Nights
January February March April May June July August September October November December0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TentativeDefinite
2014 City Wide Room Nights
January February March April May June July August September October November December0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TentativeDefinite
2015 City Wide Room Nights
January February March April May June July August September October November December0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TentativeDefinite
2011-2021 City Wides by Market
US Canada Intl0
5
10
15
20
25
30
35
40
45
Definite BookingsTentative Bookings
2012 Priorities
RE - BOOK
2012 Priorities
Convention Development Fund Investment Strategy
2012 Priorities
Seeing is Believing
2012 Priorities
Every Room Night Counts
2012 Priorities
2012 Priorities
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