Destination Irvine Jan-Feb 2018 Recap-FINAL… · Jill (@littleblackboots) posted stills and social...
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Transcript of Destination Irvine Jan-Feb 2018 Recap-FINAL… · Jill (@littleblackboots) posted stills and social...
• Goals• Campaign Highlights• Talent Social Content• Media
AGENDA
• DRIVE TRAFFIC TO CLIENT SITE• DRIVE ENGAGEMENT TO SWEEPSTAKES
• CREATE ENGAGING SOCIAL VIDEOS WITH LITTLE BLACK BOOTS
• ENGAGE SPECIFIC AUDIENCES IN TARGET MARKETS TO PARTICIPATE IN THE SWEEPSTAKES
THE METHODOLOGY
THE GOALS
P R O M I S E D I M P R E S S I O N S : 7 , 3 5 0 , 0 0 0
DROVE OVER 51,407 CLICKS TOTHE DESTINATION IRVINE SITE TO LEARN MORE
Total Display Imps:
2 , 7 4 9 , 5 2 3Total Email Imps:
3 1 2 , 8 8 3Total Social Imps:
7 , 3 2 0 , 3 6 6Total Contest Entries:
4 , 1 6 3
6 T A L E N T S O C I A L P O S T S O N I N S T A G R A M ( 4 P O S T S & 2 S T O R I E S )C U S T O M S W E E P S T A K E S L A N D I N G P A G E O N C L I E N T S I T E
C U S T O M F O R M F I L L O N R A D I O . C O MD I G I T A L M E D I A D I S T R I B U T E D A C R O S S 5 M A R K E T S –
S A N F R A N C I S C O , S A C R A M E N T O , P H O E N I X , H O U S T O N & D A L L A S
TOTAL ADDED VALUE IMPRESSIONS: 3,032,772TOTAL ADDED VALUE: +$41,245.70 (BASED ON AN eCPM OF $13.60)
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CAMPAIGN HIGHLIGHTS
D E L I V E R E D I M P R E S S I O N S : 1 0 , 3 8 2 , 7 7 2
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Jill (@littleblackboots) posted stills and social videos on her Instagram account in the form of 4 organic posts and 2 stories -reaching her 212K followers and getting 29K+ video views & 27k+ likes
Total Social Media Reach: 212,000+ followers
TALENT SOCIAL MEDIA POSTS: LITTLE BLACK BOOTS
♥ 7,891 ♥ 6,531
♥ 5,594 ♥ 7,113 11,774 Views
17,384 Views
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Throughout the campaign, we optimized towards best-performing placements such as Facebook Targeted Posts, Mobile Display and Moment Scoring.
Cost Per Contest Entry: $24.02
CUSTOM SWEEPSTAKES LANDING PAGE
• All media drove directly to the Destination Irvine site. From there, they had the option to click through to the form fill hosted on Radio.com.
• Delivered 51,407 clicks to the Destination Irvine site
• Acquired 4,163 contest entries
• 1,575 people opted-in to receive more info from Destination Irvine
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• Delivered 6,040,036 impressions out of 3,185,000• Over-delivery of 2,855,036 impressions• Delivered 8,283 clicks from this placement – 0.14% CTR• Rotated creative and optimized towards the best-performing creative (hot air balloon and
food)
4th Best Performing PlacementCTR: 0.14%
FACEBOOK TARGETED POSTS
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• Delivered 1,280,330 impressions out of 1,125,000• Over-delivery of 155,330 impressions• Delivered 383 clicks from this placement – 0.03% CTR• Halted placement on 1/31 and moved impressions to
Facebook Targeted Posts to optimize for performance
INSTAGRAM TARGETED POSTS
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• 100% SOV Above the Fold• Delivered 1,241,897 impressions out of
1,240,000• Over-delivery of 1,897 impressions• Delivered 15,032 clicks from this placement
with a 1.21% CTR
3rd Best Performing PlacementCTR: 1.21%
ROS SYNCHED ROADBLOCK
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• 3 Deployments: 1/17, 1/24 & 2/8• Delivered 312,883 emails out of 300,000 to
travel enthusiasts in the select target markets• Over-delivery of 12,883 emails• Delivered a total of 47,210 opens from all 3
deployments with an overall open rate of 15.09% - HUGE!
• Delivered a total of 4,240 clicks from all 3 deployments with an overall CTR of 1.36%
2nd Best Performing PlacementCTR: 1.36%
EVENTFUL DEDICATED EMAIL
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O&O Sites• Delivered 600,898 impressions out of
600,000• Halted desktop placements on 1/31 and
optimized towards mobile only based on performance
• Delivered 1,198 clicks with an CTR of 0.20%
ROS DISPLAY (DESKTOP + MOBILE)
Moment Scoring• Delivered 606,728 impressions out of
600,000• Delivered 22,068 clicks from this
placement with a CTR of 3.64%
1st Best Performing PlacementCTR: 3.64%
