Destination Gettysburg by the numbers!€¦ · Destination Gettysburg...by the numbers!...
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Destination Gettysburg ...by e numbers! DestinationGettysburg.com • More than 804,000 sessions • 83% of site traffic generated by new visitors • over 565K users Adams County Pour Tour • launched May 2018 • 26,000 passports distributed • 30,100+ stamps collected • 3,100+ prizes earned Media Relations • 25 journalists hosted • 964 media placements Road to Gettysburg Blog • More than 123,000 sessions • 102,151 users • 89% of site traffic generated by new visitors 2019 Lodging Overview • demand up 3.3% * • lodging tax collections down 3.5% through November • Two Expedia campaigns generated 1,029 room nights and a 381% ROI Social Media • Presence on 5 social media platforms • 6% Facebook engagement rate • 5% Instagram engagement rate Tourism Economic Impact • Largest industry in Adams County • Tourism supports more than 5,000 jobs • $725M in direct visitor spending • 3.8M visitors to Adams County annually County Lodging Tax • Became law in 2012 • Visitors pay 5% lodging tax to lodging properties • Lodging properties remit collected tax to County Treasurer Lodging Tax Allocation • 4.5% admin fee retained by Treasurer • Remaining Revenue Distribution: • 75% to Destination Gettysburg • 12.5% to Adams County • 12.5% to Townships/Municipalities *** - Gettysburg Borough - Cumberland Township - Carroll Valley Borough - Fairfield Borough - Oxford Township * According to November 2019 STR Report ** As determined by an outside 2018 audit *** Townships/Municipalities with a lodging property and at least two full-time police officers Our Mission Our Mission: : Destination Gettysburg, the official destination marketing organization of Adams County, markets Gettysburg-Adams County as a premier travel destination producing a positive economic impact. Budget Breakdown • 88% of budget allocated to sales and marketing programs. **
Transcript of Destination Gettysburg by the numbers!€¦ · Destination Gettysburg...by the numbers!...
Destination Gettysburg...by the numbers!
DestinationGettysburg.com• More than 804,000 sessions
• 83% of site traffic generatedby new visitors
• over 565K users
Adams County Pour Tour• launched May 2018
• 26,000 passports distributed
• 30,100+ stamps collected
• 3,100+ prizes earned
Media Relations• 25 journalists hosted
• 964 media placements
Road to Gettysburg Blog• More than 123,000 sessions
• 102,151 users
• 89% of site traffic generatedby new visitors
2019 Lodging Overview• demand up 3.3%*
• lodging tax collections
down 3.5% through November
• Two Expedia campaigns generated
1,029 room nights and a 381% ROI
Social Media• Presence on 5 social media platforms
• 6% Facebook engagement rate
• 5% Instagram engagement rate
Tourism Economic Impact• Largest industry in Adams County
• Tourism supports more than 5,000 jobs• $725M in direct visitor spending
• 3.8M visitors to Adams County annually
County Lodging Tax• Became law in 2012
• Visitors pay 5% lodging tax tolodging properties
• Lodging properties remit collected
tax to County Treasurer
Lodging Tax Allocation
• 4.5% admin fee retained by Treasurer
• Remaining Revenue Distribution:• 75% to Destination Gettysburg
• 12.5% to Adams County• 12.5% to Townships/Municipalities***
- Gettysburg Borough- Cumberland Township- Carroll Valley Borough
- Fairfield Borough- Oxford Township
* According to November 2019 STR Report ** As determined by an outside 2018 audit*** Townships/Municipalities with a lodging property and at least two full-time police officers
Our MissionOur Mission: : Destination Gettysburg, the official destination marketing organization of Adams County, markets Gettysburg-Adams County as a premier travel
destination producing a positive economic impact.
Budget Breakdown• 88% of budget allocated to
sales and marketing programs.**
2019 Advertising
Pinpoint PA Pinpoint PA Winter Print
Rec NewsRec NewsFall Print
Essex - Digital Essex - Digital Spring Campaign
Conde Nast- Conde Nast- Balt. & PhillyBalt. & PhillySpring Print
Food and TravelFood and TravelSummer Print
National Parks MagazineNational Parks MagazineFall Co-op
Essex - Digital Essex - Digital Fall Campaign
DC Visitor GuideDC Visitor GuideFall/Winter
Essex - Digital Essex - Digital Summer Campaign
AAA WorldAAA WorldSummer - Partner Co-op
edible Phillyedible PhillyHoliday Print
Table MagazineTable MagazineHoliday/Winter Print
Essex - Digital Essex - Digital Holiday Campaign
Social MediaSocial MediaHoliday Paid Post
with a lodging property and at least 2 full-time
police officers
