Destination Changemakers - Feb 12 - English

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Brochure February 2012 Destination Changemakers Spreading solutions for global change DARDAILLON Matthieu GUYOT Jonas

description

Destination Changemakers is a project aiming at helping social entrepreneurs to scale up and maximize their social impact. After one year and a half of preparation in the UK and France, we will help social entrepreneurs in Asia and Africa during nine months (Sept 2012 - June 2013), before coming back to France to share our experience to the general public.

Transcript of Destination Changemakers - Feb 12 - English

Page 1: Destination Changemakers - Feb 12 - English

Brochure

February 2012

Destination Changemakers Spreading solutions for global change

DARDAILLON Matthieu GUYOT Jonas

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INTRODUCTION

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TOWARDS A NEW PARADIGM Our system needs new economic, social and environmental adjustments. It has become non-sustainable, as it is built on an accumulation of unlimited natural resources ; non-desirable, as it creates poverty and disparities while creating wealth ; and sometimes non-ethical, when the rush for more and more profits justifies immoral means. This system that revealed its limits with the financial crisis of 2008 is today condemned by the civil society ; recent movements like « les Indignés » or Occupy are good examples of it. But these movements do not propose concrete solutions.

SOLUTIONS EXIST Still, there are some reasons to be optimistic. The corporate sector must be part of the solution. Solutions to change the world exist. Let’s imagine a young graduate Filipino who decides to struggle against poverty and rural exodus making the countryside attractive for business and enabling poor communities to gain autonomy and independence. Let’s imagine an Indian man that takes up the challenge to feed India through a local and organic agriculture, with provides competitive prices for consumers and producers thanks to an innovative supply chain. Let’s imagine a man in Senegal that uses his experience and technical skills to develop an industrial process that uses alfalfa to fight malnutrition that concerns 2 billion people in the world.

« SPREADING SOLUTIONS FOR GLOBAL CHANGE » Men and women that re-invent the world and fight urgent social needs through economic initiatives are social entrepreneurs. They use their business skills to design a solution to a social or environmental issue. But, these solutions are still often too local ; they have a limited impact and are not well-known. Besides, there are a lot of solutions in the world, ready to germinate. Duplicated at a large scale, these three solutions can change the lives of millions people. This is the challenge we decided to take up when we created Destination Changemakers. We want to contribute to the scale-up of three social enterprises and help them spread their solutions to impact as many beneficiaries as possible. We are convinced that our generation can be the first one to eliminated extreme poverty over the planet.

SURROUNDING OURSELVES WITH THE RIGHT PEOPLE To succeed, we will need to be surrounded with the right people, in order to co-create and manage to do what we could not do alone. Alone, in a country we hardly know, we couldn’t do much. But surrounded with the right partners and thanks to one year and a half of preparation, we could contribute to help these social entrepreneurs, and this is the most important because everyone « can be a Changemaker ». Therefore, we invite you to join the adventure ; an adventure to discover innovative solutions to fight poverty !

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EXECUTIVE SUMMARY

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THE PROJECT DESTINATION CHANGEMAKERS Destination Changemakers in brief: Destination Changemakers is a project aiming at : - Helping social entrepreneurs in the world by studying the potential of their scalability - Raising awareness about social entrepreneurship and social business What Destination Changemakers is not : - A humanitarian project as we are going to work with social enterprises that are financially sustainable (not NGO) - A journalistic world tour as we want to contribute to the development of these enterprises with concrete actions Who are we ? We are two students in business school (ESCP Europe). We chose to realize two gap years before finishing our studies : one gap year for professional experiences in the sector of social business, sustainable development and microfinance; one year with social entrepreneurs in emerging countries with the project Destination Changemakers. Why this project ? We have chosen to create Destination Changemakers and to dedicate a whole year to work with social entrepreneurs in order to : - Make a difference by using our business skills in enterprises with great social added value - Learn on the ground - Be inspired to create then our own social enterprise and become changemakers

THE ORGANIZATION OF THE PROJECT When is it ? The project lasts 3 years and a half. The preparation : January 2011 – September 2012 The missions : September 2012 – June 2013 - Philippines : September – December 2012 - India : January – March 2013 - Senegal : April – June 2013 The sharing of our experience : july2013 – June 2014 How is it financed ? The provisional budget is 29000€. We want to finance it thanks to competitions, foundations, subsidies, private sponsoring, crowdfunding and a small counterparty from the social entrepreneurs. The residual part will be financed by our own resources.

KEY FIGURES 20 months of preparation 9 months of missions 12 months to share our experience 3 countries 3 social entrepreneurs Thousands of beneficiaries

“Be the change you want to see in

the world” GANDHI

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OUR TEAM

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JONAS I am a student in a business school (ESCP Europe) and I am passionate about social entrepreneurship and social business. This passion started during my internship with the Centre for Social Innovation (CSI) of the Filipino NGO Gawad Kalinga. I discovered there the potential of social entrepreneurship, that overcomes the potential of humanitarian action. Indeed, through a sustainable business model, a social entrepreneur can design sustainable solutions and integrate the communities in the process. I am currently having a six-month internship in consulting in sustainable development at Doing Good Doing Well, and I am going to start next March another six-month internship in microfinance at BNP Paribas. In addition to these professional experiences, Destination Changemakers is for me a great source of inspiration.

MATTHIEU I am a student in Master in Management at ESCP Europe and I have always been involved in different social and environmental projects. I have above all founded and directed the student society Star Trek’ ESCP Europe that aims at organizing an eco-friendly event once a year. Passionate about this entrepreneurial experience, concerned about social issues in the world, fascinated about innovation and willing to make a difference, I am naturally attracted by social entrepreneurship. I believe in the power of the enterprise to solve social and environmental issues at a large scale. I would like to participate to the development of a new economic paradigm. I have some experience in Socially Responsible Investment in London and in Human Resources at Danone. I am currently having an internship at danone.communities : I am working on the management of various communities to inspire, engage and connect people in order to promote social business. I am sure that Destination Changemakers will help me to figure out how to be become a Changemaker ! You will find our CVs in the Appendix

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THE HISTORY AND THE PLANNING OF THE PROJECT

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THE PREPARATION : January 2011 – Sept 2012

The birth of an idea. London, 2011, January 1st. A new year starts. The desire to make great projects. And above all to feel useful. The idea to travel and meet amazing changemakers was already in the mind of Matthieu. Jonas didn’t hesitate a long time… We decide to dedicate a second gap year for our project and to work all the summer 2011 on it. Matthieu postpones his internship, Jonas refuses a well-paid internship in M&A… Let’s go ! Discovery and inspiration in London During the spring 2011, we meet many changemakers in London : we discover the sector of social entrepreneurship and we listen to their pieces of advice and needs. We want to start from the needs of social entrepreneurs to get the more impact as possible ! It is now much clearer : what social entrepreneurs really need are investments and human resources to scale up and recognition because their initiatives are still quite unknown. The definition of the project We work all the month of July on the project. One month of work and team-building in the Vercors, in Normandie, and in Paris. We precisely define the project, create the website, look for financing… Above all, we realize a pilot mission with a social entrepreneur in Paris. An active preparation From September 2011, things accelerate. In September, we organize our first meeting with the « Changemakers Crew », our groups of active supporters. 20 people are attending. In October, we participate to the radio emission « Allô la Planête » of Le Mouv’. In November, we are invited at the Global Social Business Summit in Vienna, where we meet Pr. Yunus.

And today ? As we are both having internship, we spend our evenings and week ends to : Look for innovative social entrepreneurs and define

our mission with them Develop partnerships with institutions in France and

abroad Look for financing Participate to events linked to social

entrepreneurship and social business

THE MISSIONS : September 2012 – June 2013

We will accompany each social enterpreneur during three months to share the life of changemakers and contribute to the development of their venture. We will share our experience and achievement with you, though our website and weekly videos. Sept. – December 2012 : mission in the Philippines January – March 2013 : mission in India April – June 2013 : mission in Senegal

THE SHARING OF OUR EXPERIENCE : July 2013

– June 2014 (and ever after…) The sharing The project do not stop when we will leave the plane. First because it is not a parenthesis in our studies but a inspiration for our career. Also because the more important will be to have encouraged others to commit themselves. This last phase is essential and we are preparing it from now on : we are working on the realization of a documentary, the publication of a book and business cases. The relay by another team All of this… while another team will doing new missions !

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OUR OBJECTIVES 1. HELPING SOCIAL ENTREPRENEURS TO SCALE UP (1/3)

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OUR OBSERVATION Solutions to change the world already exist, but they need to scale up to

have a significant impact Institutions like Ashoka or danone.communities do remarkable work to

help high-potential social entrepreneurs to scale up Some of the most innovative social entrepreneurs can’t benefit from the

support of these institutions because they do not meet the restrictive criteria or lack of time to apply

OUR MISSION We will realize studies of the potential of scalability of these social

enterprises We believe in co-creation and co-construction : we work with Ashoka

which has a 30-year experience in that field to develop a methodology for our missions

DEFINITION Social enterprise A social enterprise operates like a business, produces goods and services for the market, but manages its operations and redirects its surpluses in pursuit of social and environmental course.

WHO ? The entrepreneurs we want to work with are small entrepreneurs that need help to scale up.

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AND CONCRETELY ?

During the preparation phase :

Realization of a 2-week pilot mission with a French social entrepreneur to help him on his business model (July 2011)

Collaboration with Ashoka to understand their Fellow selection criteria, and to develop a methodology for our studies

Working at distance with our social entrepreneur to provide some ideas before our arrival

During our missions, with the three social entrepreneurs : Helping them on their specific challenges : assessing their social impact

with their community ; rethinking their Business Model ; formalizing their Business Plan ; etc.

Organizing MakeSense HoldUps (brainstorming adapted to social entrepreneurs), one in France and one in their community, to find creative ideas to help them solving some of their challenges

Linking them to other local Changemakers to accelerate social change in their ecosystem (MeetUp : organizing an event with all the Changemakers of the area and brainstorming on how they can partner together, share their experience and tips and learn from each other)

WE WILL SUCCEED IF...

At least 1 social entrepreneur out of the 3 scales up (more than 10,000

people impacted ) by 2015

PARTNERSHIPS Ashoka is the global association of the world’s leading social entrepreneurs. Since 1981, they have elected over 2,500 leading social entrepreneurs as Ashoka Fellows, providing them living stipends, professional support and access to a global network of peers in 70 countries. (www.ashoka.org) MakeSense is a community of 300 young people (called Gangsters) in 20 countries who spread the virus of social business into capitalism. They use brainstorming (called HoldUps) to solve social entrepreneur’s challenges. (www.makesense.org)

OUR OBJECTIVES 1. HELPING SOCIAL ENTREPRENEURS TO SCALE UP (2/3)

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OUR OBJECTIVES 1. HELPING SOCIAL ENTREPRENEURS TO SCALE-UP (3/3)

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SOURCES & READINGS Changer d’échelle Géraldine Chalencon and Anne-Claire Pache Scaling Social Impact: New Thinking Paul N. Bloom and Edward Skloot Business Model Generation Alexander Osterwalder and Yves Pigneur

SCALABILITY : WHAT ARE WE TALKING ABOUT ? The challenge : How a local solution can have a global impact? The specificities for the scale-up of social enterprises Different bottom lines The question is different : in which way the scaling up will optimize the

social impact of the solution ? Value-sharing approach (open source, « copyleft »), but no logic of value

appropriation (copyright) Co-creation and co-construction in a integrated ecosystem

Specific challenges The mobilization of resources is harder Difficulty to find the good fixing that enables to maximize the social

impact while being financially sustainable. The adjustments are sometimes very precise : for example, the experiences of danone.communities show that the adjustments can sometimes be about 0,01€

The stakeholders are more numerous, private and public.

And Destination Changemakers in all of that ? The scale-up is possible only if the business model is perfectly well defined. We will work with the social entrepreneurs to : Verify the social and financial sustainability of the business model and

to opportunities of scalability Study the potential of scalability, and define a development strategy

with an appropriate planning We will assess the results of the first pilots and the sustainability of the business model to duplicate it at a larger scale.

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OUR OBSERVATION We think Changemakers are drivers of social change. Their common trait ? They have the leadership and the commitment to convince other people to change their own personal behavior in a positive way to accelerate social change. We believe Changemakers are the leaders of tomorrow’s world; they are visionaries and act to accelerate the transition to a more sustainable world.

OUR MISSION We will study how Changemakers can change mentalities, mindsets

and behaviors : which quality enable them to have a positive influence on society and its stakeholders ?

We will study the specificities of leadership of the changemakers according the culture : how their culture influence their leadership style?

AND CONCRETELY ? During the preparation phase : Meeting inspiring Changemakers Preparation of a methodology for the socio-cultural studies

During the missions : Meeting inspiring changemakers that contribute to social change in the

region studied Establishing a typology of Changemakers (example : the social

entrepreneur; the intrapreneur; the politician...) explaining how they manage to change mindsets in their culture

WE WILL SUCCEED IF...

We manage to establish a clear and inspiring typology of changemakers

DEFINITION Changemaker A Changemaker is a man or a woman with system changing solutions for the world’s most urgent social problems. Social entrepreneurs are obviously Changemakers, but actually everyone can be a Changemaker, providing he/she wants to accelerate social change and has a positive contribution to the world through his/her action. Changemakers can be social entrepreneurs, but also business leaders, politicians, investors, academics or simple citizens…

OUR OBJECTIVES 2. STUDYING THE SOCIO-CULTURAL MECHANISMS OF SOCIAL CHANGE

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OUR OBJECTIVE We want to inspire a generation of Changemakers and transform the Y

generation into a YY generation (YY : Yunus &You, the symbol of social business).

We are aware the most important part of our project is probably the part after we come back: one of the key point of success is the impact we will have on other people.

AND CONCRETELY ? We will use various means of communication to reach as many people as possible. For each of them, we will partner with the media, producers and editors. Before and during our missions : Regular update of our blog to share every step of our project Community management through social networks (Facebook, twitter,

YouTube) Communication on French media: for instance, the radio Le Mouv’ and the

website Sparknews are already our partners Communication through specialized partners (Les Ateliers de la Terre) Realization of bi-monthly short videos Once we will be back : Publication of a photo-book “Profiles of changemakers” (guiding principle

: how changemakers can change mentalities and accelerate social change?)

Realization of a documentary about one or several missions Edition of a boarding game in which players must manage their social

enterprise and partner with different Changemakers (Matthieu is a “serial creator” of boarding games with more than 30 games to his credit)

Realization of academic business cases for business schools to raise awareness among students.

WE WILL SUCCEED IF...

At least 1000 people regularly follow our adventure

Our experience encourages at least 50 people to become changemakers

PARTNERSHIPS Le Mouv’ is a French radio channel belonging to Radio France. Sparknews is the media of solutions that gives a second life to documentaries on positive initiatives and gather them on the same internet platform. Les Ateliers de la Terre (The Planet Workshops) is a think tank specialized on sustainable development and social entrepreneurship. They invited us to share our studies during the Global Conference in September 2013. This conference is organized every year and gathers 900 leaders from 65 countries.

OUR OBJECTIVES 3. RAISING AWARENESS ABOUT SOCIAL ENTREPRENEURSHIP

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OUR SOCIAL ENTREPRENEURS

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Selecting the social entrepreneurs Finding innovative social entrepreneurs with a local and impactful solution is not easy. The majority of the social entrepreneurs we target do not have any website. That’s why we are in contact with local partners in the Philippines, in India, and in Senegal that help us to target the social entrepreneurs that have a real need. Our selection criteria We have defined 4 criteria for our researches : Social mission: the social (and environmental) bottom line is at least

equal to the economic bottom line Post-pilot phase : the enterprise has a few years of existence and

finalizes its tests on its business model A potential of global impact : the solution has the potential to impact

at least one million people in the world A deep integration in its ecosystem : the enterprise is integrated to its

communities and participates to social and economic development of the region

We present you in the 3 following pages 3 social entrepreneurs we have pre-selected for our missions.

PARTNERSHIPS Ennovent is an Austrian social capital venture that invests in social enterprises that develops solutions for the « Base of the Pyramid » in India. Ennovent helps us to identify social entrepreneurs in India and to prepare our mission. The Grameen Creative Lab is an organization that aims at creating a global movement around social business. It raises awareness about the philosophy of social business and advises big companies to create social businesses. We are in contact with the Indian team. Gawad Kalinga is the biggest Filipino NGO, created by Antonio Meloto who is our godfather. Gawad Kalinga struggles against poverty in the Philippines. It has created more than 2000 united and autonomous communities in the Philippines and encourages the creation or settlement of social businesses in these communities. Gawad Kalinga helps us to prepare our mission.

“Social entrepreneurs do not only give a fish or teach how to fish. They

are satisfied only when they have revolutionized the fishing industry.”

Bill Drayton

Social mission Post-pilot

phase

A potential of global impact

A deep integration in its ecosystem

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Philippines : Sept-December 2012

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The problem

Around a third of the Filipinos (more than 30 millions) live in poverty About half of the population live in rural areas whereas almost 80% of the country’s poor people live there Agriculture is the primary and often only source of income for poor rural people Farmers think their jobs are of the lowest kind and that their children should pursue anything else, leading to

problematic rural exodus

Objectives for 2015 Scaling social impact : from 60 to 1000 direct and indirect

beneficiaries

Scaling the activity : development of the product portfolio ; industrialization of the company ; more communities engaged (the opportunity is available to expand to the other 23 GK Villages across the Philippines).

JUSTIN DE LA CRUZ, HAPPY GREEN Justin is a smart Filipino business graduate. His inspiration started as he got introduced with Gawad Kalinga, the most important NGO in the Philippines that builds empowered, sustainable, and self-sufficient communities. Today, more than 2,000 "GK Villages" cover the country with a social impact estimated at one million beneficiaries. Justin observed there that the poor can overcome their poverty and form into a community with a disciplined work ethic. This insight is what inspired Justin to found Happy Green, with the center being the country’s neglected farmers. Happy Green was created in 2010 and has now 5 regular employees.

The solution Happy Green develops, prepares and bottles authentic farm-to-market

beverages. Residents of Gawad Kalinga communities are empowered to take part in the entire design, development and distribution of these countryside drinks.

Happy Green "romanticizes" the countryside and makes it attractive for markets, customers and partners

Happy Green promotes green-collared work and provides communities with jobs & training

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India : January-March 2013

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The problem

Farming Crisis: farming has become unsustainable economically for the small farmer, driving them into debt. Marketing crisis: There is a 400-700% price hike on produce from farmer to the consumer. Supply chains

are fragmented with 5-7 intermediaries, who add little value. 40% of produce is wasted before reaching the consumer due to various inefficiencies in supply chain. Planning between producers, buyers, and consumers is non-existent.

Health and Environmental Crisis: increasing resistance of pests demands harsher pesticides with detrimental effects on health and environment. Local products are on the verge of extinction because foreign, genetically modified seeds have become the norm.

Objectives for 2015 Scaling social impact : make benefit at least 1000 Indian

producers and their family to enjoy stable and fair prices ; raising awareness about organic food in India

Scaling the activity : spread the production and the distribution networks to other Indian regions

ASHMEET KAPOOR, JAGRITI AGRO TECH Ashmeet graduated from Brown University, USA. He started Jagriti Agro Tech after moving back to India from the US and traveling widely across India, which made it clear that the precursor to rural development is financial stability and that agriculture presents enormous opportunities to achieve that. He believes that holistic rural development cannot begin until the rural economy develops enough to provide respectable and sustainable livelihood opportunities. Given that agriculture is the primary occupation, successful development in sectors like education, health, and energy is directly or indirectly dependent on the success of the agro-economy.

The solution Jagriti Agro Tech supplies high quality, fresh, and affordable organic

produce through an efficient supply chain that connects farmers straight to consumers thereby enhancing rural livelihoods, incentivizing sustainable agriculture, and promoting socially and environmentally-conscious produce.

The production of the farmers are planned according to the market demand, providing the farmers an assured market and high prices for their entire produce, and reducing post harvest losses.

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Senegal : April – June 2013

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Bernard Giroud is a French engineer with a long experience in the milk industry. Member of the « Association for the promotion of leaf concentrate for the nutrition » (APEF), he is convinced that leaf concentrates are a revolutionary low-cost food supplement to fight malnutrition at a large scale in the world. Married to a Senegalese, he decides to go in Senegal to produce directly there alfalfa and creates Safe Nutrition. After three years of experimentation that enabled him to test his business model, the first leaf concentrates are planned for January 2013.

The problem

Senegal is the 144th country for the Human Development Index ranking (above 169 countries). Malnutrition is a major problem : 84% of children of less than 5 years suffer from anemia and 61% of women ;

61% of children of less than 6 years lack Vitamin A NGO spend a lot of money to buy food supplements, that are often limited

Objectives for 2015 Develop the social impact : provide leaf concentrates to

100 000 malnourished ; inject some economic dynamism in the region and have a positive impact on 100 local farmers

Develop the activity : grow the agricultural surface from 30

to 300 acres ; launch a second line of extraction

BERNARD GIROUD, SAFE

The solution Safe makes the rich components of green leaves available to humans

thanks to the extraction of the leaf concentrate. Such an extraction already exists and has been sold since 1975, but was

usually produced in France and then exported to developing countries. Bernard Giroud is developing a smart business model to produce

concentrates at a low cost to fight malnutrition and sell the fodder to local farmers to finance his activity

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OUR PROJECTED BUDGET

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OUR PROJECTED BUDGET It amounts to 29 000€ The major part of the expenditures is dedicated for the missions with the entrepreneurs. They include the life expenditures during the missions (housing, food, health, transports) and the material necessary to their realization. NB : you can find our detailed projected budget in the appendix

HOW ARE WE GOING TO FINANCE THE PROJECT ? Competitions We participate to all the competitions linked to our project, with a lot will annouce their results during the spring (Social Business Youngsters of danone.communities, Dream It Do It of Ashoka, Prix de la Solidarité étudiante of the Fondation Veolia, Paris Jeunes Aventure of the Mairie de Paris, BeProject of Bearing Point, Prix Engagement Citoyen of MoovJee, PIEED of Etudiants et Développement). Foundations We should obtain the support of the Foundation Masalina that belongs to the Fondation de France. Public subsidies We are in contact with the Conseil général de la Marne. Sponsoring We are currently looking for sponsoring, and we are in contact with some big companies to design a win-win partnership. Private donations We are going to start soon a crowdfunding, though the website http://fr.ulule.com/ Contribution fom the entrepreneurs We are looking for a small contribution from the social entrepreneurs (like housing) to be certain of their motivation. Personal contribution As this project is very important for us we are ready to contribute financially to this project thanks to our savings, in the limits of our capabilities.

22 740

5 050 1 210

-

5 000

10 000

15 000

20 000

25 000

30 000

35 000

Expenses

Administrative & Unforeseen costs

Raising awareness & Engaging people

Missions

8 000

11 000

10 000

-

5 000

10 000

15 000

20 000

25 000

30 000

35 000

Resources

Personal resources

Private sponsorship

Competitions, Public subsidies & Fondations

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PARTICIPATE TO THE ADVENTURE

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WHAT WE NEED The success of Destination Changemakers will depend on the partnerships we will manage to create… with you ? We have identified some key elements for the success of our project A financial support We need some financial support to finance our expenditures for the missions : without any financial support, we won’t be able to work voluntary with three social entrepreneurs… A material support We would also need some material support to work in good conditions during the missions (laptops, internet access) and to communicate on our experience (camera). A support in competencies Your collaborators are experts in a specific sector (social impact assessment, business plan, communication, website creation) ? - pro bono : why not asking them to help the association Destination Changemakers during a few hours ? - formations : why not asking them to organize a formation to acquire some skills that could be useful for our studies ?

JOIN THE ADVENTURE ! We are looking for win-win partnerships, with a logic of co-construction. Look at the following page to discover how our project can be useful to your organisation.

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WHAT WE CAN BRING

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CUSTOM STUDIES Thanks to our different professional experiences in

sustainable development, SRI, microfinance and social

business, we would be happy to study how your

company can use his competencies to fight poverty.

We could propose you 4 kinds of studies, which are of

course adaptable to your needs :

« Bottom of the Pyramid » Approach

We could study how your company can adapt its

products, services and processes to penetrate new

markets and answer the needs of poor populations.

Impact study You already have a CSR program in one of these countries ? Or you are wondering if entrepreneurial initiatives to fight poverty do have a real impact ? We can realize for you a study on the impact of a project of your choice. Propositions of partnerships with local changemakers During our missions, we will work with all the ecosystem of social change in these regions (big corporate companies, social enterprises, NGO, universities, public sector, etc.). We could make you some propositions of partnerships according your needs. « How to manage a triple bottom line in a social enterprise ? » study Before scaling-up, a social business must find the right adjustment between economic sustainability, and social and environmental impact : what are the tools used to manage a triple bottom line ? We could associate you to this study. Depending on your needs and your support, we could spend a certain amount of time during our missions to work on your studies. We could also work on it before our missions.

A STRONG VISIBILITY As our partner, you will be present on all our means of communication : videos, documentary, book, website, Facebook & Twitter, our events, etc.

AN EFFICIENT TOOL FOR INTERNAL COMMUNICATION Share the news of our project internally… Do you know that...? 42% of employees working in enterprises which communicate their sponsoring programs say that it boosts their motivation, and 78% are proud of the commitment of their enterprise.*

A SOURCE OF INNOVATION AND MOTIVATION FOR YOUR COLLABORATORS Why not asking some of your collaborators to join our mission during a certain time ?... 2/3 of the employees would like to be dedicated to the projects sponsored by their enterprise. * *Source : « Le Mécénat : Point de vue du grand public et attitudes des collaborateurs des entreprises privées », cf www.francegenerosites.org

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A COMPLETE PREPARATION (1/2)

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LEARNING As we are curious, we want to learn as much as possible during these 20 months of preparation. Here are our three main activities : The Travel 4 Change Group work Launched by a « social backpacker » and danone.communities, this initiative aims at gathering all the tips from previous responsible world tours to help and inspire future projects. Destination Changemakers is in charge of the animation and coordination of the group work on the ‘After-World tour’: how can projects like responsible world tours inspire others ? what is the ideal medium to do so ? The objective of this group work is to capitalize on the experience of previous “social backpackers” to publish a handbook that will be delivered during an event next April. Meeting Changemakers Meet a great deal of innovating and inspiring social entrepreneurs, in the UK and in France, in order to understand the reasons of their success. Reading We read many articles, reports and books on topics such as social entrepreneurship, social innovation and sustainable development to understand the stakes related and have a critical point of view on these issues .

BEING INSPIRED During our preparation, we attend as many events and conferences on topics related to our project as we can. Here are some examples, to name but a few : Sustainable Business Summit Organized by The Economist in London in March 2011, this one-day summit focused on the fact that corporate social responsibility has move from a “nice-to-have” to a key strategic issue. Convergence 2015 Organized in Paris in June 2011, this three-day summit focused on microfinance, social business, social entrepreneurship and social and solidarity-based economy. The Start Up Week End Organized in Paris in November 2011, this two-day event aims at creating a social business within 48 hours. The Global Social Business Summit Organized in Wien in November 201, this three-day event gathers some of the most inspiring leaders of the world of social business. The motto : put society back at the heart of business. We met Prof Yunus during this event. The Social Workshop The event is a competition of creation of social enterprise during one day. It was organized in Paris at the end of November 2011. The team of Matthieu won the first edition on the topic: « intergenerational solidarity », with the creation of the enterprise Knowl’Age.

We started our project in January 2011. We will leave France in September 2012, so we will have had a 20-month preparation. 20 months of preparation allow us to work on a professional value proposition to create partnerships and therefore to have an ambitious project.

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A COMPLETE PREPARATION (2/2)

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TRAINING Helping a social entrepreneur We realized a two-week pilot-mission with a young social entrepreneur during the Summer 2011. This social entrepreneur launched its venture SendMeLove and needed a business plan, so we helped him for his financing modeling, his market study, his measure of social impact and the redaction of the business plan. We worked with La Petite Etoile, a French consultancy specialized in business development, who gave us pieces of advice and feedback after our work.

CREATE A COMMUNITY We spend a lot of time to build a Crew. Members of the Crew are people interested by our project, they should be friends of us or not, they often participate in events we organize and are free to give us advice on our project. In a word, they are active followers. Brainstormings We are regularly organizing brainstorming on our project, and everyone is welcome. It enables us to have many ideas on issues related to our project, and it enables people to get involved in our project. Meetings We are regularly organizing meetings to give news of our project. The more events like this we organize, the more people follow us. MakeSense We are part of the worldwide MakeSense community, so our news are followed by more than 300 people in 20 countries.

MAKING OUR PROJECT RESPONSIBLE FROM A TO Z ! Carbon Compensation We want to offset 100% of our carbon emissions which are due to our transports. Thanks to The Planet Workshops, we have been introduced to Pur Projet which is an environmental organization to fight climate change through reforestation. Responsible behaviours We try to have a responsible behaviour during our project, but also outside of the project. For example, our business cards are 100% recycled ! :)

HAVING A LONG TERM IMPACT We are aware that a « one shot » project is not the best way to maximize our impact for our entrepreneurs and our partners. That’s why we are working on the sustainability of the project and recruiting a new team for the next edition.

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CONCLUSION

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AND AFTER DESTINATION CHANGEMAKERS? Destination Changemakers is for us a great opportunity to discover social entrepreneurship and participate concretely to this emerging movement. A lot of social innovations come from developpingcountries. We want to be inspired by these innovations to fight poverty in the developed countries… We hope that this project will be a great source of inspiration to create our own social enterprise in the future ! We also know that a lot of students are interested in social innovation but they do not know or believe in the opportunities of social entrepreneurship. We hope that our adventure will inspire them and encourage them to make our economies more human.

THANKS FOR YOUR INTEREST !

« Do not be afraid to care and

dare »

Antonio MELOTO, founder of

Gawad Kalinga, godfather of

Destination Changemakers

(Manille, Philippines)

***

« Enjoy this adventure on the

next three years. I hope you will

become amazing

changemakers»

Deborah SZEBEKO, Founder and

CEO of Thinkpublic

(London, UK)

***

« I wish you a great adventure

and to realize interesting

studies. Entrepreneurs need

guys like you»

Nathan GRASS, Chaire

Entrepreneuriat ESCP Europe

(Paris, France)

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FOLLOW US AND CONTACT US

21

CHANEL DESTINATION CHANGEMAKERS

PROFILE DESTINATION CHANGEMAKERS @DCHANGEMAKERS

Jonas Guyot Matthieu Dardaillon President & Responsible of the missions Treasurer & Responsible of communication [email protected] [email protected] +33 6.38.38.90.29 +33 7.61.27.04.76

We want to co-create, do not hesitate to contact us, we will be happy to share ideas with you !

WWW.DESTINATIONCHANGEMAKERS.COM

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Appendix Our godfather

Our partners

Our detailed budget

Our CVs

Destination Changemakers Spreading solutions for global change

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OUR GODFATHER

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THE WORD OF OUR GODFATHER « I fully support your project Destination Changemakers. I see people in your group as the next generation of young people who want to build a better, a safer planet. We will work together in the Philippines to eradicate poverty and to restore human dignity, and I guess this is an exciting opportunity for us to build new business models together. So I will be your godfather. » Antonio MELOTO, 27/11/11, in Paris

WHO IS ANTONIO MELOTO ? Mr. Antonio Meloto, 61, is the Founding President of the NGO Gawad Kalinga (to Give Care in Tagalog). For the past 15 years, he has devoted himself to the fight against extreme poverty in the Philippines, with the aim to restore dignity to the 25 million poorest Filipinos by 2024 (5 million households in slums). His approach is to build empowered, sustainable, self-sufficient "Communities", accompanied by 7 development programs (including for education and health), and now, to significantly develop and scale-up social businesses. Today, more than 2,000 "GK Villages" cover the country with a social impact estimated at one million beneficiaries. Tony has initiated the concept of the "Enchanted Farm" (to prevent rural migration to urban areas), and the first one out of 24 has just been inaugurated by the President of the Republic of the Philippines. To achieve such ambitious objectives, Gawad Kalinga promotes the concepts of "caring & sharing" and involves a large number of people to support this "Grand Cause", with no exceptions : young people, previous "gang leaders", students, faculties, politicians of all sides, employees, business leaders (including Shell, Unilever, Philips, Coca-Cola, IBM, HP, Hyundai or Air France-KLM), GK is now supported by an "army" of 25,000 regular volunteers and 1 million occasional volunteers. In fact, we can summarize the "GK Way" as a three-step process: changing values within affected communities, extensive public-private partnerships, and massive volunteerism. The construction process actually begins with a rebuilding of the values of the community and the change of mindset of "rich" people by building authentic relationships. Tito Tony, is a remarkable example of "transformational leadership" ; in 2009 he wrote "Builder of Dreams", and he is also the recipient of numerous awards, including the "Social Entrepreneur of the Year" in 2010 in the Philippines by Ernst & Young and the Schwab Foundation. As such, he will be a guest-speaker in January 2012 at the "World Economic Forum" in Davos.

With Antonio Meloto, et Olivier Girault (Président de Gawad Kalinga Europe)

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OUR PARTNERS

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OUR PARTNERS STRATEGIC ACADEMIC MEDIA

OUR PARTNERS FOR THE MISSIONS IN THE PHILIPPINES IN INDIA IN SENEGAL

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DE

TA

IL B

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GT

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