Destination Capacity & Management · Camp Folkloric Show Jerusalem Tourism Conference Enjoy...

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Destination Capacity & Management Jerusalem Tourism Cluster Anan Ghaith

Transcript of Destination Capacity & Management · Camp Folkloric Show Jerusalem Tourism Conference Enjoy...

Page 1: Destination Capacity & Management · Camp Folkloric Show Jerusalem Tourism Conference Enjoy Jerusalem Brand Web Portal + Mobile App. Mobile App Jerusalem Visitor Guide Interactive

Destination Capacity &

Management

Jerusalem Tourism Cluster

Anan Ghaith

Page 2: Destination Capacity & Management · Camp Folkloric Show Jerusalem Tourism Conference Enjoy Jerusalem Brand Web Portal + Mobile App. Mobile App Jerusalem Visitor Guide Interactive

Jerusalem Tourism Cluster

JTC is a nonprofit network that works among the various economic, cultural, religious, educational, and vocational sectors that are related directly or indirectly to tourism in Jerusalem.

Objectives:

1. To network between relevant sectors of society those are linked directly or indirectly with tourism in Jerusalem including the commercial, cultural, religious, technological and educational sectors.

2. To develop the concept of community-based tourism in Jerusalem that will give local people a fair share of the benefits/profits and a say in deciding how tourism is managed by working with local institutions in program development and capacity building.

3. To differentiate the Jerusalem tourism product by highlighting the Palestinian character of the city through the use of available tools and resources and by identifying existing core competencies.

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Destination Management Organization (DMO) JTC Role

Guide Books &

Brochures

Community Based

Tourism Summer

Camp

Folkloric Show

Jerusalem Tourism

Conference

Enjoy Jerusalem

Brand Web Portal

+ Mobile App

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Page 5: Destination Capacity & Management · Camp Folkloric Show Jerusalem Tourism Conference Enjoy Jerusalem Brand Web Portal + Mobile App. Mobile App Jerusalem Visitor Guide Interactive

Mobile App Jerusalem Visitor Guide

Interactive Digital Kiosk In Hotels

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Tourism and Palestinian Culture in Jerusalem: Unlimited Opportunities

19 - 21 May 2015

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Community based tourism development

Why community based tourism in Jerusalem?

Israelis

Authority

Capital

Globalized model

- No official authority- need community movement - Competition

Palestinians

On land

Humans with culture

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Thank You www.jerusalemtc.org

[email protected]