Desperados 4 u Campaign propostion - Conversation management task 2nd year Cross media management
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Transcript of Desperados 4 u Campaign propostion - Conversation management task 2nd year Cross media management
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#desperados4uStéphanie D’Olieslager Mara Van der Auwera
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Brand values
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PRE PARTY
• Glow in the dark tent competition• DJ contest
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Glow in the dark tent
Goal?– Product placement– Brand awareness– Introduction #– Fun– Winning– Friends
Prijzen?– 1 crate of Desperados– Tent– Festival ticket
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DJ Contest
Goal?– Product Placement– Brand awareness– Introduction #– opportunities– Dreams come true
Win?– Dj set at festival
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STRATEGY
• Media – Website
• Banner • Gathering all social media
– Social media • Facebook – Twitter – Youtube – Soundcloud – Poppunt
• How? – Funny movies
• DJ-contest • Glow in the dark Tent
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STRATEGY
• #desperados4u introduction – Website – Social media – When :• Pre-party • Party • AfterParty
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Party
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INTERACTIEVE DANCEFLOOR
• Gamification• Purpose?– One family feeling– Happiness– Brand awareness– Fun– Dare
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DARE• Get a free Desperados• Give a kiss• Get lucky tonight /
message in a bottle• Give a Desperados hat
to someone you fancy• Put your hands up
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INTERACTION SCREEN
• Dancefloor with screen• Twitter-banner– Looking for someone ?– Urgent message ?
• Pictures at the festival#desperados4u
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Party : Strategy
#DESPERADOS4U
• Twitter: #desperados4u– Find people– Messages– Show your feelings
• Facebook: Pictures– Festival feeling with a Desperados
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AFTERPARTY
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MESSAGE IN A BOTTLE
• Personalized message• Personalized bottle– Vintage feeling
• Fortune cookie
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Personalized caps
• Clover: interactive dancefloor
• Promotion #desperados4u
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AFTERPARTY: STRATEGY
• Flyers at the festival• Promotion on screen/website• Social media
• What ? – pictures– Movies– Messages– Dj sets– Stories# desperados4u
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