DeSoto ISD Marketing 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications.
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DeSoto ISD Marketing 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications
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Transcript of DeSoto ISD Marketing 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications.
DeSoto ISD Marketing2012-13 Comprehensive Marketing Plan
DeSoto ISD Communications
DeSoto ISDBy The Numbers
PEOPLE AND PLACES 9,000 students 1,100 staff members 13 campuses
◦ 7 elementary◦ 3 middle◦ 1 freshman campus◦ 1 high school◦ 1 alternative school
ETHNIC BREAKDOWN 78% African American 16% Hispanic 4% Anglo 3% Other
DISTRICT OVERVIEW 23 sq. miles in DeSoto,
Glenn Heights, and Ovilla New DHS College and Career
Academies = state of the art instruction
State and Nationally Ranked Athletics Program
CITY OVERVIEW $73,300 Avg. household
income 49,000 residents
55% African American 37% Anglo 8% Hispanic plus others
Expectations
Develop a district wide marketing plan
Sell advertising in athletic and district facilities plus communication avenues
Generate revenue for funding programs and technology enhancements
Develop and foster mutually beneficial relationships between DeSoto ISD and local business
Facility Signage Inventory
Eagle Stadium / Ben Dial Athletic Complex◦ Scoreboard – 2 large, 4 smaller panels
◦ Concourse signage – Being evaluated / priced
◦ Field signage – Being evaluated / priced
◦ Graphics Ads on scoreboard
◦ Audio announcements of sponsors
◦ Video ads – videos provided by sponsor
◦ Hospitality Suite Sponsorship
◦ On-site vendor tables / endzone promotional night
Benny Jones Baseball Field – outfield fence signs
Softball Field – outfield fence signs
Main Gym – signs fixed to wall and around court
Communication Inventory
Communication AvenuesDistrict E-mail Blasts to employees
District Publications or Fliers
SW Now Magazine Ad
Constant Contact
Web Listing of Partners
Additional Inventory
Additional ConsiderationsBoard Room / District Facilities
DeSoto High School Auditorium Foyer
Black Box Theater
District Vehicles
Hosting Promotional Sports Nights
Hosting School Program Nights
Facility/Communication Numbers
Eagle Stadium / Ben Dial Athletic Complex
◦ 40-45 events per year – freshman, JV and varsity football; playoff games; track meets; band competitions; soccer matches; city football playoffs; police games; special events
Benny Jones Baseball Field – 20 events per year
Softball Field – 20 events per year
Main Gym – 35-40 events per year
DeSoto ISD Website – avg. 12,000 visits per week = 624,000 visits per year
Employee E-mail and Staff News – 1,100 employees
Community News Subscribers – 2,440 members
Pricing for Marketing
New 2012-13 Marketing Plan –◦5 tier structured marketing plan includes
athletic facilities and communication avenues◦Boosters retain program and gear◦Proceeds to DeSoto ISD general fund◦All prices are per year; multi-year discounts
offered◦Additional considerations will be taken on a
case-by-case basis
Pricing for Marketing
Bronze - $2,000◦ Concourse sign at Eagle Stadium – all events
◦ Graphic on scoreboard during football games – 1 per quarter
◦ One e-mail blast to employees
Silver - $3,500◦ All Bronze level items, plus:
◦ Audio announcement during football games – 1 per half
◦ Seating signage at Eagle Stadium and DHS Main Gym
◦ Web Site Partner Listing
Pricing for Marketing
Gold - $5,000◦ All Silver level, plus:
◦ Sideline/end zone signage at football games
◦ Signage at both baseball and softball fields
◦ 15-sec. video during football game breaks – 2 per game(provided by sponsor)
◦ Sponsorship in community newsletter
Platinum - $10,000◦ All Gold level, plus:
◦ Small panel on scoreboard
◦ 30-sec video during football game breaks – 2 per game
Pricing for Marketing
Eagle Sponsor - $20,000◦ All Platinum level, plus:
◦ Large panel on scoreboard (instead of small)
Special Opportunities◦ Multi-year contract discounts
10% discount for 2 years 20% discount for 3 years or more
◦ Hospitality Suite Sponsor (one per game) Sponsor provides food for 40 people (Approx. $300) Sponsor graphic on scoreboard – 1 per quarter Audio ad during game – 1 per half One district employee e-mail blast
How to partner with DeSoto ISD
Contact DeSoto ISD Communications
◦ Beth Trimble, Director
◦ 972-223-6666 or 972-274-8212 x205
◦ Rena Thomas, Specialist
◦ 972-223-6666 or 972-274-8212 x206
