DESMOND ESSEXNICK F. NELSON INTERVIEWLIQUID SOUL

ABOUT LIQUID SOUL

• LIQUID SOUL is a total market agency specializing in strategic marketing and communications for sports, entertainment, corporate and non-profit brands. LS provides clients with superior integrated marketing, publicity, digital and social media services, centered around consumer lifestyle touch points that reach them where they work, live and play.

ABOUT NICK F. NELSON

• Nick F. Nelson started off in information technology, at a company not mentioned, where he learned good communication, management, and presentation skills. Shortly after becoming a technology executive, Nelson started his own business, Liquid Soul. Nelson later felt that the both were too much that he could handle so he quit his job as a technology executive to focus on Liquid Soul full time. Nelson entered the entertainment industry because he was always fascinated with advertising and marketing since his time in college. He loves the creativity of the marketing and advertising world. Nelson’s current responsibility as the Chief Marketing Officer is to produce targeted marketing and communications strategies for the company.

HARDEST PART ABOUT MANAGING EMPLOYEES?• Nelson stated that the hardest part, for him, about managing

employees is managing the different personalities. He also stated that the employees all want your time and they have their own needs, and that is challenging trying to provide them all with equal balance. Lastly, he stated that managing the expectations of the employees is also difficult.

PUSHING EMPLOYEES TO PERFORM AT THEIR BEST• After being asked how does he push his employees to

perform at their best, Nelson stated that he constantly reminds them to see the big picture. He said that he doesn’t just gives tasks and expects them to just do it, he wants them to buy in to the vision and the mission of the company.

METHOD OF IMPROVING UNIT COHESION

• To improve unit cohesion, Nelson meets with his employees weekly to conduct sensing sessions so that everyone can voice their opinions and make their voice heard. In between those weekly meetings, they participate in activities such as bowling, golfing, going out to eat, etc.

CRITICAL MANAGEMENT SKILLS

• According to Nelson, a critical management skill needed when managing employees is the the ability to listen and provide clear direction. He also said it is important to be able to hear the issues that are brought to light and be able to analyze the situations accordingly.

IMPORTANT FACTORS OF EMPLOYEE PERFORMANCE• The most important factors that Nelson looks for in his

employees is their quality of work. He expects deliverables to be of quality and want them to take pride in their work.

MOTIVATION

• Nick Nelson has a unique way of motivating his employees. He stated that his style of motivating includes treating his employees with respect. He also stated that his focus is not to control and simply give orders, but he acts as a part of them team as well, not just the chief.

PEOPLE MANAGEMENT

• I learned that being able to manage people can be a gift and a curse. Managing is a lot difficult than it sounds. Most people, when they heard the term manager, thinks of someone who is just in control. Managers have to do so much to improve the effectiveness of the team. Managing is not just barking orders and playing golf. Being a manager, you must connect with your employees and bond as if it is your family. You must understand that each employee is different and must be talked to differently. You must consider everyone and their values when making decisions. Overall, as a manager, you are not just managing and balancing the work of the employees, but also the personalities and emotions of them.

BECOMING A MANAGER

• My time management skills are poor and needs a lot of work. That is my only weakness in becoming a Chief Marketing Officer. • I strive at managing and planning events, providing

marketing strategies, strategic planning and brand development.• I am interested in becoming a Chief Marketing Officer

because being able to be proficient at advertising, marketing, and managing employees will all be essential in the success of my entertainment company.

REFERENCES

• http://goliquidsoul.com