S1S2Desktop Publishing (DTP) Unit 1 Part 1

Graphic Communication

S1S2

Introduction

The name is the most important element of a successful brand. Packaging

changes, advertising changes, products even change, but brand names very

rarely change.

Where do great brands come from? All different sources, they may come from

family names, or perhaps the inventors favourite colour or animal or sometimes

the names are completely made up.

For example, McDonalds is a family name, Adidas was created from the

inventors name Adi Dassler, Volvo means “to roll” in Latin and KODAK was

completely made up by the inventor George Eastman because he thought it was

unusual and different.

Branding Unit

S1S2

What is Branding?

STARTERIn pairs discuss the following:

Branding Unit

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Task One:

Your teacher is now going to show you 60 logos.

Working in pairs how many logos can you correctly identify?

Logo Quiz – Understanding logo design

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Logo Quiz – Understanding logo design

Logo Quiz – Understanding logo design

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Logo Quiz – Understanding logo design

Logo Quiz – Understanding logo design

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Logo Quiz – Understanding logo design

Logo Quiz – Understanding logo design

S1S2

Having now went through the logo quiz discuss the following:

1. What makes a good logo?

2. Why were some logos easier to identify than others?

Logo Quiz – Understanding logo design

S1S2 What Makes a good logo?

Logo Design Rules

• Must be simple• Must include simple shapes

• Must be memorable• Must contain no more than 3 colours

• Must be instantly recognisable

Remember this as it will help you later on

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What Makes a good logo?

Homework Task 1

Choose a Logo you think has had an impact on the success of a company.

Write 3 sentences explaining why the Logo has contributed to the company's success. You should relate your answer to the things we have discussed during this task .

Homework 1

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ColourTheory

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What company logo is behind this black rectangle ????

Colour Theory

S1S2 Colour Theory

What made it easy to identify this brand?

COLOUR!!

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Colour choice plays an important role in Branding and advertising. Think of a Brand that uses colour effectively in their branding campaigns and discuss with your partner How and Why it is effective.

Discussion

Colour Theory

S1S2

This is the colour wheel. It is based on the Visible Electro-magnetic Spectrum of Light. We use it extensively in Graphic Communication to make informed decisions when choosing colours for our publications.

Colour Theory

S1S2

We are now going to learn how to construct a colour wheel

Colour Theory

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The colour wheel is made up of three different parts starting with the Primary Colours.

These colours are:• Blue• Yellow• Red

Colour Theory

S1S2

Task

The Secondary Colours are made from combining 2 primary colours in equal quantities.

In your jotters answer the following.What colour is made when you combine

1.Red and Blue?2.Red and Yellow?3.Blue and Yellow?

Colour Theory

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1.Red and Blue? Violet2.Red and Yellow? Orange3.Blue and Yellow? Green

Secondary Colours

Colour Theory

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The third group of colours are produced by mixing a Primary colour with a Secondary colour in equal quantities and are called Tertiary Colours.

Colour Theory

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Tertiary colours

Blue - Green

Yellow - Green

Yellow - Orange

Red – Orange

Red - Violet

Blue - Violet

NOTE: We always say the primary colour before the secondary colour when naming tertiary colours.

Colour Theory

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Psychology of Colour

Task

Colours have strong relationship with our thought ,feelings and emotions.

In your jotter write down what you think each of the following colours represents to you as your teacher goes through them.

Colour Theory

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The colour wheel can be broken into two parts to show the WARM colours and the COLD colours.

Cold colours remind us of water, ice and other ‘cold’ things in life.

The cold colours include the side of the colour wheel with blues, greens and violets.

Warm and Cool Colours

Cool Colours

Colour Theory

S1S2

The colour wheel can be broken into two parts to show the WARM colours and the COLD colours.

Warm colours remind us of the sun, or a fire or other ‘warm’ things in life.

The warm colours include the side of the colour wheel with reds, yellows and oranges.

Warm Colours

Colour Theory

S1S2

Advancing and Receding Colours

Warm colours are described as advancing colours.

Rooms decorated in warm colours will appear to be smaller because the walls will give the feeling of warmth but also closing in on the occupants.

Cool colours are described as receding colours.

Rooms decorated in cool colours will appear to be larger because the walls will give the feeling of coldness and more space.

Colour Theory

S1S2

Contrasting ColoursContrasting colours are positioned opposite each other on the colour wheel.

Because they are so different to each other they will stand out against each other.

This is useful when deciding the colours of lettering on shop signs or headings for DTP work.

Contrasting colours are sometimes called complimentary colours.

In each case the warm / advancing colour will be the more dominant colour and will be the more prominent colour.

Colour Theory

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Harmonising Colours

Harmonious colours are positioned next to each other on the colour wheel.

Harmonious colours have only slight differences between them and are used as matching colours.

Harmonious colours will include a Tertiary colour together with a Primary or Secondary colour.

Colour Theory

S1S2Colour Choices

Graphic Communication

There is no absolute right and wrongwhen it comes to selecting the rightcolour for a particular task.

Colour is only unsuitable if it is usedinappropriately or in combinationswhich are inharmonious.

However for particular productscertain colours can enhance itsdesign and sell the idea of theproduct. Different colours createdifferent emotions, therefore it isimportant to consider the colours weuse to ensure they will appeal to themarket.

As you work through S2 to you willcover this in much more depth. Forthe minute we want you startthinking about colour choices as youcreate your product and poster toensure you create an idea thatworks.

WHAT COLOURS TO USE . . . AND WHEN ?

TASK

Look at the following two sun lotion bottles. Why do think the graphic designer chosethese colours for their design?

S1S2 Homework 2

Report:Find a product at home and take a picture of it on your phone or print a picture of it from the internet.

Discuss why the graphic designer may have chosen the colour scheme used.

Write your answer on paper and where possible, attach the photo of the product.

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Now that you have looked at what makes a good logo and colour theory you are going to undertake a graphic design project to apply your learning and develop skills in the use of desktop publishing software.

Graphic Design BriefA new company is entering the climbing/mountaineering industry. They have come to you and have asked you to design a brand identity for them. They have asked you to design:

• A colour scheme that identifies with them.• A logo and company name.• A slogan (if possible).• Produce a presentation for their clothing range to include your logo and brand identity/colour

scheme etc.

The company have provided you with a lifestyle board that showcases the lifestyle of climbers and mountaineers. They have also included a range of current logos on the market already. T

They would like you to consider the images to help inspire your project.

Project

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Task Think about the Lifestyle board and answer the following questions

1. What age group should the branding be aimed at?

2. Should the branding appeal to men, women , or should it be unisex?

3. Is the branding going to appeal to the ultra modern market who buy products with

the latest fabrics, materials and technologies or is it going to appeal to the more

authentic and traditional market?

4. What colours do you think you should use? Why?

5. What shapes do you think reflect the great outdoors? Why?

The Market

S1S2 Logo Design

Stage One:

Your first task will be to design your logo and colour scheme. Before we do this let’s get some advice from one of the worlds

best graphic designers. Aaron Draplin

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Task

With reference to the company lifestyle board and your knowledge of what makes a successful Logo you are now going to create 6 different Logos for your outdoor company.

Your teacher will demonstrate how to begin this and an example is shown on the following page.

Logo Design

S1S2 Logo Design

Name: A life with no limits

Slogan: Mountain Adventure… because life is an Adventure

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Task

Choose your favourite logo.

Your teacher will now demonstrate how to use Serif Page plus desktop publishing software to develop your preliminary sketch of your logo into a fully produced logo ready for branding.

Digital Logo Design

S1S2Final Task: Now that you have complete your logo you should do the following:

Using the Merchandise poster in the shared area:

1. Choose suitable fonts and

2. Add your heading/product name where indicated.

3. Add your logo where indicated.

4. Recolour/Restyle the merchandise to reflect your brand and include your logo.

5. Add you slogan where indicated

6. Recolour the flash bar and background as you wish to create an exciting layout/poster that emphasises your brand.

Merchandise Task

S1S2Desktop Publishing (DTP) Unit 1 Part 2

Graphic Communication

S1S2 Introduction

Starter:Why is advertising important for both companies and consumers?

S1S2 Introduction

Starter Answers:

Companies.• Allows companies to market their products effectively.• Allows companies to easily demonstrate their product to consumers.• In a world that is full of so many similar products, good advertisement can help your

product stand out. • Helps companies target certain markets.

Consumers:• Helps us to learn about companies products.• Can influence our buying decisions.• Helps us stay informed about new products and technologies available.

S1S2Creating a good poster

Good poster design is highly important when planning to advertise a new product.

A good poster can grab consumers attention making them more likely to purchase a product and drive sales.

With your teacher, you are going to consider why the posters shown on the slides that follow are good or bad.

You will be surprised at how much you actually know about this, as you spend a large amount of time when you are out and about, looking at advertisements

without always realising it. This is because adverts for products exist everywhere.

Graphic Communication

S1S2Creating a good poster

Graphic Communication

S1S2Creating a good poster

Graphic Communication

S1S2Creating a good poster

Graphic Communication

S1S2 Your Task

You have been approached by three companies, looking for you to design a new poster for their latest product release.

These companies and their products are as follows:

❑ SONOS: Wireless Speaker.

❑ REEBOK: Running shoes.

❑ H20: Water bottle.

The Brief

• Your task is to create a poster that advertises one of these products using professional software.

• You will be given logos and images to help you do this and must use these.

• Your teacher will show you how to access these images.

• Before designing your poster you will learn about what makes a good poster.

• You will learn about the importance of colour and the design principle dominance.

S1S2Reebok TaskNew running shoe design

Reebok Logo

Poster Requirements• The poster must appeal to teenagers.• The shoe design must stand out.• You can style and colour the shoe.• It can be aimed at male or females or mixed gender.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to

enhance your poster.

Runners Silhouettes

Images for Backgrounds

S1S2 Reebok Task

The New running shoe design Reebok Logo

Sonos TaskNew speaker design

Poster Requirements• The poster must appeal to teenagers.• The speaker design must stand out.• You can style and colour the speaker as you wish.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to enhance your poster.

Sonos Logo

Runners Silhouettes

Images

Background

S1S2 Reebok TaskH20 Bottle TaskNew bottle design

Poster Requirements• The poster must appeal to teenagers.• The bottle design must stand out.• You can style and colour the bottle as you wish.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to enhance your

poster.

H20 Logo

Jumping/Water Silhouettes

Backgrounds

S1S2 Homework 1

Report:Find a desktop published article at home for example, a leaflet, small poster, magazine page, takeaway menu etc.

Consider what makes this item standout, what makes it good.

Write your thoughts on a piece of A4 paper and attach the DTP item to it for submission.

S1S2 Design Principle Dominance

Starter:Why is important products are dominant in an advertisement?

S1S2Creating and using DOMINANCE

Graphic Communication

Dominance requires you to make the product the biggest item on the page.

This makes the product stand out and catch the eye of the consumer.

Dominance can be created by:

• Making the product the largest item on the page.

• Making items 3D, especially perspective drawing.

• Placing the product in front of other items to make it stand out.

• Leaving space around the main item to ensure it stands out.

Coca Cola label is and brand is the second biggest item making the brand stand out.

Title is the third biggest item to ensure the coca cola zero brand stands out.

Coca cola bottle is the biggest item on the page.

Dominance in action:

S1S2 Design Principle Dominance

Discussion Point:What do you think UNITY might

be used for in poster or DTP design?

S1S2Creating and using UNITY

Graphic Communication

What does the word unity mean?

Unity means that something is connected to something else – they are united.

In Graphic design unity can be created by:

• Repeating/Matching colours throughout an item to connect/link key features together.

• Repeating/Matching shapes throughout an item to connect/link key features together.

• Placing items in close proximity to each other so they are almost touching or are overlapping, connecting them.

Unity makes features on DTP items feel more connected creating an easier to understand and more visually appealing layout.

COLOUR: Repeated use of orange to connect the sun, van and California text. This sells the idea of the destination/holiday.

Are there any other colour examples?

Unity in action:

SHAPE: The rectangular sea background, road foreground and shapes of the van connect everything together and provide structure.

PROXIMITY: Everything is almost touching or overlapping. All items in the poster are placed very close to each other. This makes them look connected, organised and not random.

S1S2 Homework 3

Report:Find a DTP item at home or on the internet that contains depth and dominance.

Take a picture of it on your phone or print a picture of it from the internet.

Discuss how the graphic designer has used depth and dominance. Write your answer on paper and where possible, attach the photo of the product.

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Task:Your teacher is going to show you how to find and save the CAD model of the product you wish to create a poster for.

Your teacher will then demonstrate how to use Autodesk showcase to apply light, shadow, materials and colours to make your product look as realistic as possible for use in your poster.

CAD Illustration

Graphic Communication

S1S2CAD Illustration

Graphic Communication

S1S2 Planning your DTP item

Starter:What is a thumbnail planning

design?

S1S2Planning a poster – Using Thumbnails

Before creating an advertisement, graphic designers will often use thumbnail planning to help them generate ideas.

Thumbnails are small and quick and allow you to experiment with many different layouts.

Thumbnails are also used widely in the comic, movie and gaming industries when planning story board, environments and characters.

Have a look at the examples shown here and your teacher will demonstrate how to use them in planning your poster.

Graphic Communication

S1S2Designing your thumbnails

Task 1: Digital Thumbnails:

Your teacher is now going to show you how to create thumbnails using a Desktop Publishing programme called Serif PagePlus.

You will learn how to use serif to edit images and add cool DTP features that enhance your advert.

You must produce a minimum of two thumbnails and include annotations that explain how you have made use of colour, depth and dominance.

Graphic Communication

S1S2Thumbnails example.

Graphic Communication

I have used a grey/black colour scheme to create a modern sleek feel to the design.

I have created unity by making all of the key features of my poster black/grey for example, the wave, products, crowd silhouette.

I have created dominance by making the speaker the biggest product on the page.

Unity is created by having everything touching/connected through the wave. white colours scheme.

The purple colour makes the whites and black stand out. It is also formal and makes the product feel luxurious.

S1S2Poster Design.

Task 2: Final Poster:

You will now create your final poster using the knowledge and skills you have learned regarding poster design, colour choices and Desktop Publishing using Serif PagePlus

Your final design should be based on your thumbnails but should features improvements that ensure the final poster is a good as possible.

Example

S1S2 Poster Examples

S1S2 Poster Examples

S1S2 Poster Examples